Sausser Summers, PC

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Trademark Attorney Working With Clients in El Paso, TX

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in El Paso, TX.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in El Paso, TX, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

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Do I Really Need a Trademark Attorney for Protecting My Business in El Paso, TX?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

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Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in El Paso, TX.

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in El Paso, TX can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

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Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in El Paso, TX, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

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It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

Be sure you're using a licensed trademark attorney helping clients in El Paso, TX.
It's best to work with a trademark lawyer who has years of experience filing trademarks.
Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.

Trademark Registration Lawyer El Paso, TX

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

El Paso native battles 100 foes for $250k on The Floor, hosted by Rob Lowe

El Paso native Alex Chacon on the national game show "The Floor" hosted by Rob Lowe. Credit: FOXEL PASO, Texas (KFOX14/CBS4) — Meet the man who has been representing El Paso on a national game show.Franklin High School alumni, UTEP graduate and YouTuber Alex Chacon is competing for the grand prize of $250,000 on season two of The Floor, the American game show hosted by Rob Lowe.KFOX14/CBS4 spoke with Chacon who said he was proud of representing the borderland in such a large platform."I have a...

El Paso native Alex Chacon on the national game show "The Floor" hosted by Rob Lowe. Credit: FOX

EL PASO, Texas (KFOX14/CBS4) — Meet the man who has been representing El Paso on a national game show.

Franklin High School alumni, UTEP graduate and YouTuber Alex Chacon is competing for the grand prize of $250,000 on season two of The Floor, the American game show hosted by Rob Lowe.

KFOX14/CBS4 spoke with Chacon who said he was proud of representing the borderland in such a large platform.

"I have a lot of history here, as I was born and raised, and I had a really great time representing my hometown," Chacon said.

When talking about what it's like to compete on the gameshow, Chacon said the whole thing was a "psychological mind-bending moment."

"We have 100 people that we're competing against for $250,000... So everybody's your enemy. You have no friends on there," Chacon said. "It's very intimidating... but you also have to realize there's a lot of strategy going on."

Watch The Floor on Wednesday nights at 8 p.m. on KFOX14 and see if Chacon wins a quarter of a million dollars.

If you are unfamiliar with the mechanics of the game show, according to The Floor's website, this is how it works:

Contestants must stand their ground on a massive, interactive LED game floor of squares, each representing a different trivia category. The first challenger, selected at random, must choose one of his or her neighboring opponents to go head-to-head in an epic quiz duel in the opponent's category. The winner takes over the loser's square, gaining valuable ground as they expand their territory, while the loser exits the game. The winner must then choose whether to go on the offensive to dominate more of the board or let The Floor choose a new challenger. The contestant who gains full control over The Floor takes home a life-changing grand prize.

You can follow Alex Chacon on Instagram and YouTube where you can follow him as he makes content about his travels around the world.

FBI seeks El Paso victims in Texas-wide fraud case involving fake investment schemes

EL PASO, Texas (KFOX14/CBS4) — The FBI is looking to identify potential El Paso victims in a case where a man reportedly ran various fraud schemes throughout Texas.The FBI office in Dallas shared a bulletin Tuesday which said that authorities in Lufkin, Texas, are seeking to find potential victims of Matthew "Matt" Jess Thrash, who has been indicted in the Eastern District of Texas on charges of wire fraud and money laundering.The FBI believes Thrash targeted individuals from 2012 to 2024 through several fraudul...

EL PASO, Texas (KFOX14/CBS4) — The FBI is looking to identify potential El Paso victims in a case where a man reportedly ran various fraud schemes throughout Texas.

The FBI office in Dallas shared a bulletin Tuesday which said that authorities in Lufkin, Texas, are seeking to find potential victims of Matthew "Matt" Jess Thrash, who has been indicted in the Eastern District of Texas on charges of wire fraud and money laundering.

The FBI believes Thrash targeted individuals from 2012 to 2024 through several fraudulent investment schemes.

These schemes allegedly involved a fake sports management company, a fake sports memorabilia store, and the fraudulent sale of stock in cannabis dispensaries.

Besides victims in Texas, the FBI suspects that Thrash's victims are also located in Las Vegas, Nevada; Shreveport, Louisiana; Lake Charles, Louisiana; and Tampa, Florida.

If you or someone you know believe they are victims of Thrash or have relevant information (and have not yet contacted law enforcement in Lufkin) are encouraged to complete and submit this ONLINE FORM.

"Mr. Thrash used and employed various fraudulent schemes to obtain money from others. A critical component of his schemes was presenting himself as a successful businessman with lucrative investment opportunities," said FBI Dallas Acting Special Agent in Charge P. J. O’Brien.

O'Brien added, "Individuals should not be embarrassed if they invested in one of his schemes. We encourage you to come forward so that you can receive assistance and help us hold him accountable in a court of law."

The FBI is legally mandated to identify victims of federal crimes it investigates.

The FBI added that victims may be eligible for certain services, restitution, and rights under federal and/or state law.

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Seattle vs Texas-El Paso Picks and Prediction – 12/7/2024

Game Start: 12/7/2024, 9:00 PM UTCLatest Odds: UTEP -4.5 ; O/U 135Seattle vs Texas-El Paso PredictionThe Seattle U Redhawks (3-5, 1-3 Away) visit the UTEP Miners (5-2, 2-0 Home) in a non-conference clash at the Don Haskins Center. Seattle comes off a dominant 91-74 victory against Portland State, while UTEP rides a two-game win streak, most recently defeating Long Beach State 70-44. Slam dunk your bets with our...

Game Start: 12/7/2024, 9:00 PM UTC

Latest Odds: UTEP -4.5 ; O/U 135

Seattle vs Texas-El Paso Prediction

The Seattle U Redhawks (3-5, 1-3 Away) visit the UTEP Miners (5-2, 2-0 Home) in a non-conference clash at the Don Haskins Center. Seattle comes off a dominant 91-74 victory against Portland State, while UTEP rides a two-game win streak, most recently defeating Long Beach State 70-44. Slam dunk your bets with our College Basketball picks.

Seattle U’s offense is powered by Matthew-Alexander Moncrieffe, averaging 13.9 points on 55.4% shooting, complemented by his 10.6 rebounds per game. Guard Maleek Arington drives the playmaking with 5.4 assists per game. The Redhawks average 72.5 points but struggle with efficiency, shooting 41.1% from the field and 34.5 rebounds per game. They have shown vulnerability against elite defenses, evidenced by losses to Duke and Furman.

Defensively, the Redhawks allow 70.3 points per game, maintaining a respectable average but suffering from lapses in defensive rebounding. Arington leads the team with 1.5 steals per game, providing energy on the perimeter. The Redhawks must tighten the interior defense and limit second-chance points to compete with UTEP’s physical style.

UTEP’s offense is spearheaded by Corey Camper Jr., who averages 13.6 points while shooting an outstanding 95.7% from the free-throw line. Forward Otis Frazier III contributes 3.3 assists and leads with 4.3 rebounds. The Miners are an efficient unit, shooting 45.4% from the field and averaging 74 points per game. The strength lies in balanced ball movement and effective transition scoring.

On defense, UTEP excels, allowing just 64.4 points per game, with 11.9 steals and 4.1 blocks per contest. Camper Jr. leads with 2.9 steals, making him a disruptive force on the perimeter. UTEP’s physicality and defensive discipline, particularly at home, have been critical to success.

Seattle vs Texas-El Paso Pick Analysis

UTEP’s home dominance, defensive edge, and balanced offense give the Miners a clear advantage. Seattle U’s struggles on the road and inconsistent shooting will likely hamper the Redhawks’ chances. Expect UTEP’s defense to set the tone and secure the win. Final Score Prediction: UTEP Miners win and covers 77-68.

Betting Trends for Texas-El Paso vs Seattle

Seattle

Seattle U is 5-0 ATS in the last five games played in December

The total has been under in 14 of Seattle U’s last 20 games

Texas-El Paso

UTEP is 1-4 ATS in the last five games played in December

The total has finished under in four of UTEP's last five games played at home

Our Free NCAA Basketball Pick for Texas-El Paso vs Seattle

UTEP Miners -4.5

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Sunset Amphitheater project in northeast El Paso delayed due to land transfer issues

Sunset Amphitheater project rendering (credit: City of El Paso)EL PASO, Texas (KFOX14/CBS4) — The much-anticipated Sunset Amphitheater project in Northeast El Paso has hit a snag, with construction delayed due to land transfer issues.Originally the developer was set to break ground in August, but the $80 million project has been postponed due to complications with the title work related to unexploded ordnance near Castner Range, according to city officials.Karina Brasgalla, interim director of the Economic and Inte...

Sunset Amphitheater project rendering (credit: City of El Paso)

EL PASO, Texas (KFOX14/CBS4) — The much-anticipated Sunset Amphitheater project in Northeast El Paso has hit a snag, with construction delayed due to land transfer issues.

Originally the developer was set to break ground in August, but the $80 million project has been postponed due to complications with the title work related to unexploded ordnance near Castner Range, according to city officials.

Karina Brasgalla, interim director of the Economic and International Development Office, explained the situation to the city council, saying, "We have not yet closed on the land transfer. There was an issue with the title work, the munitions map, the unexploded ordnance, which I think most El Pasoans know, and especially those in the northeast."

City Council Member Joe Molinar expressed concern over the delay, noting, "It's already been approximately seven months. And so they were supposed to break ground and I believe during the month of August, here we are almost three and a half months later, and we don't have any groundbreaking at all."

Despite the setback, Brasgalla assured the council that the delay should not impact the project's overall timeline. "We do not expect that this would impact any of the contractual timelines. We may miss the beginning of the 2026 season, but we're still on track," she said.

The amphitheater, which is expected to host 40 concerts a year, was approved by the El Paso City Council in April and is planned to open in 2026.

The delay has also affected the project's financial structure, as Venu, the company behind the amphitheater, has been unable to open up for investment due to the pending land transfer.

Brasgalla added, "Because of the way that their financial structure works, but that parceling out that condominiums structure. To sell that out to investors, they need a very clean bill of title on the property. So we are expecting to close on that transaction this month."

Attempts to reach Venu for comment on the four-month setback have not been successful.

However, city officials remain optimistic that the project will proceed without further delays.

Where to see Christmas lights, luminarias in El Paso, New Mexico

Do you enjoy taking your children to see twinkling light displays as part of your holiday memories?Around El Paso, there will be several tree lighting ceremonies where families can enjoy the countdown for Christmas lights to light up the evening. El Paso also has several places where families can go any night during December to enjoy an array of light displays. Some are free and some have an admission price.Also in the Borderland, many people enjoy looking at luminarias, or farolitos. Luminarias are paper bags wi...

Do you enjoy taking your children to see twinkling light displays as part of your holiday memories?

Around El Paso, there will be several tree lighting ceremonies where families can enjoy the countdown for Christmas lights to light up the evening. El Paso also has several places where families can go any night during December to enjoy an array of light displays. Some are free and some have an admission price.

Also in the Borderland, many people enjoy looking at luminarias, or farolitos. Luminarias are paper bags with a votive candle set in sand inside. The trail of glowing brown sacks began as a New Mexico tradition when people made the Christmas lanterns to welcome the Christ child into the world.

In El Paso and Las Cruces, there will be several events to enjoy the display of luminarias.

Where to see Christmas lights in El Paso

WinterFest: Enjoy tons of twinkling lights on a Christmas tree and surrounding the San Jacinto Plaza through Jan. 5. All the surrounding trees are lit up, making for a great backdrop for holiday pictures.

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Eastridge neighborhood lights: The Eastridge neighborhood is known for its holiday lights during December. The neighborhood has three entrances: McRae Boulevard at Cartway Lane, Deby Lewis Drive at Glemmway Place — right behind Eastwood High School — and Wedgewood at Fenway Drives.

Peak times are weekends, usually from 6:30 p.m. to 9 p.m. If you want to walk, park on Deby Lewis Drive and stroll through the neighborhood. If you see cars driving down the middle of the street with their lights flashing or on, they probably live in the area and are trying to get home. Please give them the space.

Christmas Light Show 2024: The Fred Loya Family has returned its holiday lights show to its home. The Light show is at 12001 Paseo de Oro Lane. Shows at 6 p.m., 7 p.m., and 8 p.m. Saturday and Sunday, Dec. 7-8, Dec. 13-15, and Dec. 21-22 and Dec. 24-25. Parking at Montwood High School, 12000 Montwood Drive.

Magic of Lights at Wet N' Wild Waterworld: For this holiday season, Wet N' Wild will be turned into a dazzling drive-through light display featuring thousands of holiday lights and animations. The Magic of Lights Show will be up through Saturday, Jan. 4. Hours will be 5:30 p.m. to 10 p.m. Friday-Sunday, and 5:30 p.m. to 9 p.m. Monday-Thursday. Standard vehicle is $21 plus fees, available online at www.tixr.com

Winterfest in Socorro: Come to the city of Socorro for its 2024 WinterFest Dec. 6. A parade will kick off festivities at 6:30 p.m. from Escontrias STEAM Academy on North Rio Vista to the Rio Vista Community Center, 901 N Rio Vista Road. Then the WinterFest activities with a large choice of food vendors, fun games and rides, arts and crafts, inflatables, live performances, free goodies and of course, and free pictures with Santa will take place.

Texas Tech Campus Lighting: In support of fighting cancer, Texas Tech University Health Sciences Center will have its Second Annual Lighting Campus for Hope from 6 p.m. to 8 p.m. Friday, Dec. 6, at 5001 El Paso Drive. The event will include live music, a spectacular firework extravaganza, photos with Santa and friends, a mascot dance-off, and food trucks.

Fort Bliss Christmas Tree Lighting: Fort Bliss will have its Annual Christmas Tree Lighting Celebration at 5 p.m. Friday, Dec. 6, at Center Chapel One parking lot, 315 Pershing Drive. Festivities include games and crafts, 1st Armored Division Band performance, refreshments, inflatables, a real snow slide and more. Free admission. at 315 Pershing Road. Information: 915-744-1133.

Old Mesilla Christmas Tree Lighting: Celebrate the holiday season at the Old Mesilla Christmas Tree Lighting from 5:30 p.m. to 6:30 p.m. Friday, Dec. 6. Join the crowd at the Plaza for the festivities.

Lights on the Lake: The El Paso County Parks and Recreation Department will have its Lights on the Lake opening ceremony from 5 p.m. to 10 p.m. Saturday, Dec. 7 at Ascarate Park. There will be a Canine Paw-rade at 5 p.m. and the lighting will be at 6:30 p.m. The lights will be on through Jan. 6. Other events: Winter Posada from 5 p.m. to 10 p.m. Dec. 14, Cookies with Santa event from 5 to 10 p.m. Dec. 21.

Tree Lighting Horizon: A tree lighting will be at 7 p.m. Friday, Dec. 6. at Oz Glaze Senior Citizen Center, 13969 Veny Webb St.. Free hot chocolate and goodies, and get a photo with Santa.

City of Las Cruces Tree Lighting: Head to the Plaza de Las Cruces, 101 N. Downtown Mall, for the annual city tree lighting from 6 p.m. to 8 p.m. Saturday, Dec. 7. The event includes visits with Santa, hot chocolate, food trucks, music, selfie stations, and more.

Where to see luminarias in El Paso and New Mexico

Luminarias at Keystone: Keystone Heritage Park will be special for the holidays with luminarias near the lake from 6 p.m. to 9 p.m. Friday, Dec. 6 at 4200 Doniphan Drive. Doña Ana County 4-h will be selling hot chocolate and cookies. Bring a clean cup to help make this a low waste event. Six Guns and Shady Ladies will be storytelling. Park entrance: $3 adults, $2 military, $2 seniors, $1 children 12 and under.

Luminarias Light up the Desert: Join the Asombro Institute for Science Education as they light up over 400 luminarias from 5 p.m. to 7:30 p.m. Dec. 13 at the Chihuahuan Desert Nature Park, 56501 N. Jornada Road in Las Cruces. The event also will feature free cookies and hot chocolate, as well as chances to shop for stocking stuffers at the pop-up gift shop. While you’re there, look at the night sky through telescopes and roast a marshmallow over the fire.

Luminaria Celebration in San Elizario: Get ready for a fiesta with parade and posada from 4 p.m. to 8 p.m. Dec. 14 in San Elizario. The holiday market and food trucks will be on Main Street. A lighted parade will be from Thompson Road to Main Street at 5:30 p.m. A posada from the Placita Madrid to San Elizario Chapel will be at 6:30 p.m. Folklorico groups at 7:30 p.m. Santa Claus will arrive at 9 p.m. on Main Street with tree lighting at 9:30 p.m.

La Fe Luminarias: The Christmas spirits of hope and giving come alive from 6 p.m. to 10 p.m. Dec. 21 along El Paso's Scenic Drive when 4,000 luminarias are aglow. The luminarias’ amber light will guide vehicles slowly westward along Scenic Drive, past the serenity of campfires manned by event volunteers. Santa Claus, a live nativity scene, and a donation drop-off site for canned goods will be at the top of Scenic Drive.

Fort Selden Historic Site: Enjoy the sights of the holidays as more than 900 luminarias dot Fort Selden, from 5 p.m. to 9 p.m. Dec. 21 at 1280 Fort Selden Road in Radium Springs, New Mexico. Guests will be able to walk the luminarias-lined pathways and illuminated ruins. The event will feature a warm campfire to sit by and make a wish for 2025, family-friendly activities like a holiday ornament-making craft, and live music by Enchantment Historical Productions Carolers. Munchie Monster food truck will be on site selling hot drinks and dessert. Tickets for timed entry are $7 for adults and free for children 16 years and younger and are available online.

More:El Paso girls fulfill dream dancing in "Nutcracker! Magical Christmas Ballet"

María Cortés González may be reached at 915-546-6150; [email protected], @EPTMaria on Twitter; eptmariacg on Instagram, eptmariacg on TikTok.

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