If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Louisville, KY.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Louisville, KY, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Louisville, KY.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Louisville, KY can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Louisville, KY, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
LOUISVILLE, Ky. (WDRB) -- One year can make quite a difference.University of Louisville men's basketball has gone from one of the worst teams in the ACC in the previous two years to a Top 15 ranking as the regular season comes to a close.Louisville defeated Stanford 68-48 at the KFC Yum! Center Saturday in the final game of the...
LOUISVILLE, Ky. (WDRB) -- One year can make quite a difference.
University of Louisville men's basketball has gone from one of the worst teams in the ACC in the previous two years to a Top 15 ranking as the regular season comes to a close.
Louisville defeated Stanford 68-48 at the KFC Yum! Center Saturday in the final game of the regular season. Louisville seniors were honored after the Cardinals improved to 25-6 overall and 18-2 in the ACC in front of the arena's largest crowd of the season.
"It was a magical day," Louisville head coach Pat Kelsey said. "It was special. The atmosphere was unbelievable. We honored a phenomenal group of young men that have done a lot to lift up this city and to reestablish the Louisville basketball brand, which as we all know, its rightful place, is amongst the best teams in the country."
Fans have relished in the turnaround in Kelsey's first season as the team's head coach.
From empty seats, to blowout losses and unhappy fans, Louisville has struggled for the past few years amid several coaching changes. The Cardinals went 12-52 in the past two seasons and hadn't had a winning season since 2020-21.
"It was ugly dude, plain and simple ugly," said William Lewis, a UofL fan and Louisville native. "There wasn't anybody in the stands."
"It put a damper on the city of Louisville," said Alexandria Connor, who traveled from Baltimore back to her native city for Senior Day.
But that's changed in Kelsey's first season.
"The revival is real," UofL fan Chad Frazier said. "You can tell they're all about the city and the team, the name on their shirt, not the name on the back."
The Cardinals finished the regular season with 25 wins, an improvement of 17 wins from last year.
"To see them in comparison to where they were two years to now, is just, you can't help but get excited for them," Connor said.
Thousands of more fans have filled the KFC Yum! Center each game and businesses around downtown have been boosted by the winning ways. This season, Louisville's announced attendance was 14,864 per game, an increase of 3,807 compared to last year at 11,057.
"It's important because it unites us as a city, not just a city, but also a fan base," Connor said.
In the final six home games of the season, Louisville average announced attendance was 16,634 per game.
Louisville led Stanford for nearly the entire game Saturday. The Cardinals have won 19 of their last 20 games and risen to No. 14 in the AP Top 25 poll.
"Now that we're back on the spotlight, it feels good," Lewis said.
The wins have re-energizing a fan base ready for more.
"It's been a great turnaround from what we've seen in the past. I'm excited to see what Pat Kelsey does moving forward," said Ashley Allen.
The Cardinals now turn their attention to postseason play with the ACC Tournament in Charlotte. Louisville has a double bye in the tournament and scheduled to play Thursday.
Related Stories:
Copyright 2025 WDRB Media. All Rights Reserved.
The University of Louisville has secured a major grant to help Kentucky manufacturers upgrade their facilities.An $8 million grant secured by the University of Louisville could help Kentucky manufacturers grow by allowing them to upgrade their equipment and facilities.The university’s Kentucky Manufacturing Extension Partnership (KY-MEP) secured the $8 million throug...
The University of Louisville has secured a major grant to help Kentucky manufacturers upgrade their facilities.
An $8 million grant secured by the University of Louisville could help Kentucky manufacturers grow by allowing them to upgrade their equipment and facilities.
The university’s Kentucky Manufacturing Extension Partnership (KY-MEP) secured the $8 million through a state appropriation, and will provide a 50% match for small and medium sized manufacturers looking to invest in capital equipment and next generation tech.
“These investments are critical to powering Kentucky’s manufacturing economy and making it future-proof,” said UofL President Kim Schatzel in a news release. “As someone with a background in manufacturing, I’m proud that we can offer these supports and drive these firms and Kentucky’s economy forward.”
According to a news release from UofL, funding from the Catalyst Equipment Match program can be used for investments in automation, robotics and additive manufacturing, up to $200,000 per recipient.
Through CEM, firms can apply for funding to update or replace equipment, including those with smart and connected technology such as automation, artificial intelligence and the Internet of Things. It’s part of an overall drive in business and manufacturing known as Industry 4.0 or Enterprise 4.0., which has the potential to radically transform a number of industries, and the benefits will go to companies that plan ahead, the release notes.
“These technologies have the ability to greatly improve operations and expand Kentucky’s economy,” said Scott Broughton, executive director of the KY-MEP. “Through this new CEM program, we can support firms looking to adopt these technologies, building on KY-MEP’s mission of solving manufacturing problems for all Kentuckians and helping firms based here become even more globally competitive.”
KY-MEP, which is housed at UofL, works to help manufacturers solve a variety problems ranging from change management, waste reduction, and recruiting. The release notes that over the past year the program has supported more than 600 companies across the state and helped drive more than $130 million in economic impact.
According to the university, Kentucky is home to more than 4,000 manufacturing firms across a range of industries with a total workforce of more than 250,000.
Manufacturing firms can apply for funding through the CEM program’s website.
Louisville's Largest Manufacturing Firms
Local FTEs: 2024
Rank | Prior Rank | Name / Prior rank |
---|---|---|
1 | 1 | Ford Motor Co. |
2 | 2 | GE Appliances, a Haier company |
3 | 3 | Samtec Inc. |
LOUISVILLE, Ky. —Applications are open for Kentucky's first Bezos Academies, which will make free preschool a reality for hundreds of kids in Jefferson County next school year.In the fall, three tuition-free, year-round schools in the Okolona, Russell, and Fairdale neighborhoods will welcome their first students.LDG Development was tasked with bringing the vision of Amazon founder Jeff Bezos to life in Louisville. ...
LOUISVILLE, Ky. —
Applications are open for Kentucky's first Bezos Academies, which will make free preschool a reality for hundreds of kids in Jefferson County next school year.
In the fall, three tuition-free, year-round schools in the Okolona, Russell, and Fairdale neighborhoods will welcome their first students.
LDG Development was tasked with bringing the vision of Amazon founder Jeff Bezos to life in Louisville.
Leaders break ground on Bezos Academy in Russell neighborhood
"Bezos called us and asked us about partnering in another state," explained spokesperson Christi Lanier-Robinson. "More kiddos are going to be able to enter school kindergarten-ready. That's going to benefit the entire community."
According to Lanier-Robinson, the empty buildings will be filled with supplies this spring as construction wraps up on the Montessori-inspired schools.
Bezos Academy chose to build in areas with a high need for affordable early childhood education. Louisville Mayor Craig Greenberg considers it a long-term investment for local children.
Bezos Academy, a tuition-free preschool, under construction in Okolona
"Kids who have an early start on their education are going to live healthier lives. They're going earn more money to provide for their families," Greenberg said.
He said the academies are designed to get 3 and 4-year-olds ready for kindergarten while also supporting their families. The schools will provide breakfast, lunch, and snacks for students and send take-home dinners for the children to share with their loved ones if they are experiencing food insecurity.
About 200 students will be accepted into the preschools: 80 in both Okolona and Russell and 40 in Fairdale.
Students are more likely to be selected if they are experiencing homelessness, in the foster care system, or if their family's gross annual income is up to 400% of the Federal Poverty Level.
You can read more about the eligibility requirements here.
Those behind the free preschools said the focus is making learning fun for students who need it most.
Louisville Metro partners with Bezos Academy to bring preschool to Fairdale
"We can't wait to go out back and see the playground and see lots of children playing and enjoying life and letting their imagination run wild about what the future holds," Lanier-Robinson said.
Families have from now until May 2 to apply for next school year. They will find out if their children are selected to attend Bezos Academy on May 13 following a lottery drawing.
Click here to submit an application for the 2025-26 school year.
A fourth Bezos Academy in Louisville will open in the future.
LOUISVILLE, Ky. - The Louisville football program has just won a massive recruiting battle for a prospect in their own backyard.Class of 2026 linebacker Karsten Busch, who plays roughly two miles away from UofL's campus at St. Xavier, announced Friday night that he has given his verbal pledge to the Cardinals. He chose Louisville primarily over Kentucky, Indiana and Wisconsin.Louisville was the very first Division I program to offer...
LOUISVILLE, Ky. - The Louisville football program has just won a massive recruiting battle for a prospect in their own backyard.
Class of 2026 linebacker Karsten Busch, who plays roughly two miles away from UofL's campus at St. Xavier, announced Friday night that he has given his verbal pledge to the Cardinals. He chose Louisville primarily over Kentucky, Indiana and Wisconsin.
Louisville was the very first Division I program to offer Busch a scholarship, extending back in early June of 2024. He's since made several unofficial visits to campus, and is scheduled to take an official visit on May 30.
Securing a commitment from Busch is a massive deal for the Cardinals, and not just from a local perspective. The linebacker ranks as high as the No. 282 prospect in the cycle, according to On3's in-house rankings. He's regarded as the No. 512 recruit in the nation, per the 247Sports Composite.
With a composite rating of 0.8807, Busch is the highest-rated prospect based out of the city of Louisville to commit to the Cardinals since Selah Brown in the Class of 2022 (0.8922), and the 11th-highest in the modern recruiting era.
As a junior this past season for St. X, Busch tallied 59 tackles, 12 of which came for a loss, and seven sacks. He helped guide the Tigers to a 7-5 record, including a berth in the second round of the KHSAA Class 6A state playoffs.
Louisville is now up to a seven-man 2026 recruiting class with Busch's commitment, which ranks as the No. 25 class in the nation, per247Sports.
(Photo of Karsten Busch via Twitter/X)
You can follow Louisville Cardinals On SI for future coverage by liking us on Facebook, Twitter/X and Instagram:
Facebook - @LouisvilleOnSI Twitter/X - @LouisvilleOnSI Instagram - @louisvilleonsi
You can also follow Deputy Editor Matthew McGavic at @Matt_McGavic on Twitter/X and @mattmcgavic.bsky.social on Bluesky
LOUISVILLE, Ky. (WDRB) -- As the Lenten season begins, Catholic parishes across Louisville are hosting fish fries, bringing people together for food, fellowship and fundraising.Each parish puts its own spin on the traditional meal, offering a variety of fish and sides. But no matter the menu, the common thread across all these events is the sense of community."It does bring all of us together, and we know what we're doing is good for the community," said Carol Mattingly, who serves at Holy Family Parish on Poplar Leve...
LOUISVILLE, Ky. (WDRB) -- As the Lenten season begins, Catholic parishes across Louisville are hosting fish fries, bringing people together for food, fellowship and fundraising.
Each parish puts its own spin on the traditional meal, offering a variety of fish and sides. But no matter the menu, the common thread across all these events is the sense of community.
"It does bring all of us together, and we know what we're doing is good for the community," said Carol Mattingly, who serves at Holy Family Parish on Poplar Level Road in Louisville.
For many, the fish fries are a reunion.
"We're all family, and the guys who already left are from grade school at Guardian Angels, and we all just meet here," said Jeannie Thompson, who attended a recent event.
And for some, the appeal is as simple as the food itself.
"Keeps me coming back," Thompson added.
At Holy Family Parish, volunteers prepare large quantities of food to meet demand.
"We've got 1,000 pounds of fish thawed out, ready to fry up and serve," said Mary Beth Porter, who helps organize the event. "Hand-breaded, center-cut, Atlantic cod, homemade mac n' cheese, green beans (and) coleslaw."
For Louisville’s large Catholic community, abstaining from meat on Fridays during Lent is a tradition, and fish fries provide a tasty alternative with a greater purpose.
"It brings our community together," Porter said.
The proceeds from these events help churches sustain their missions, supporting both operations and improvements.
"We're a small parish by number, so we really rely heavily on our fundraising to help keep improvements in our building," Porter said. "We do financially OK with our tithing to pay the bills, but maybe there's not a whole lot to do improvements, and you don't want your buildings to deteriorate."
For many, the lesson of Lent in Louisville is as much about fellowship as it is fish.
"We try to do everything with a smile on our face and welcome people, and I think if you've got that going in your parish, you're going to have a good fish fry," Porter said.
A full list and schedule of fish fries in the area is available below:
Copyright 2025 WDRB Media. All Rights Reserved.