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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in Louisville, KY

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Louisville, KY.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Louisville, KY, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Louisville, KY
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Louisville, KY?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

Online Trademark Lawyer Louisville, KY

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Louisville, KY.

Trademark Attorney Louisville, KY

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in Louisville, KY can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

Trademark Law Firm Louisville, KY

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Louisville, KY, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

Trademark Lawyer Louisville, KY
Trademark Firm Louisville, KY

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Louisville, KY.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
Trademark Registration Lawyer Louisville, KY

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News Near Me Louisville, KY

Floodwaters continue to rise across Kentuckiana: Parts of Louisville submerged, and Palmyra's sewer plant is underwater

Floodwaters from the Ohio River submerged Louisville streets, prompting rescues and unusual commutes.LOUISVILLE, Ky. — Right under I-64 in downtown Louisville, as cars cruise down the highway, feet of water sit just below the interstate.The Ohio River has crept up to the Galt House, carrying debris and downed wires.Streetlamps are almost submerged, streetlights just slightly peak over the dark and cold waters of the Ohio, and 4th and River Roads are covered by rising waters.RELATED: ...

Floodwaters from the Ohio River submerged Louisville streets, prompting rescues and unusual commutes.

LOUISVILLE, Ky. — Right under I-64 in downtown Louisville, as cars cruise down the highway, feet of water sit just below the interstate.

The Ohio River has crept up to the Galt House, carrying debris and downed wires.

Streetlamps are almost submerged, streetlights just slightly peak over the dark and cold waters of the Ohio, and 4th and River Roads are covered by rising waters.

RELATED: MSD adds 2 more floodwall closures around downtown Louisville

The more than 100 year old Belle of Louisville rises with the Ohio, leading to an unconventional way of employees getting to work.

"I'm getting ready to hop on a little boat and hopefully take me over there to where I can stay a little bit drier," said Watchman Gavin Foushee. "The water go up so much, and the ropes and the wires will go up, and we have to constantly change them every hour, or else the boat will get stranded, or it'll tilt over. You don't want anything bad to happen like that."

Credit: Emma Gefter/WHAS11

Earlier in the afternoon Monday, Louisville Fire used boats to rescue 61 people from Candlewood Suites on Zorn Avenue and five people from the Velaro Gas Station.

The hotel is on dry land, but the road surrounding it was made inaccessible from the rising Ohio River floodwaters. Everyone was rescued safely.

"Just because the rain stops doesn't mean the water is going to stop coming up," a reminder from EMS Director Jody Meiman, as the Ohio continues to climb.

Across the river, Harrison County, Ind. declared a state of emergency.

The Palmyra Sewer Treatment Plant is it's own island and all operations have stopped at the plant.

Credit: Emma Gefter/WHAS11

"I've not seen anything like this before," said Palmyra Town Council President Sami Childers. "It's like thousands of gallons of water that it's just not even feasible to get it out of here. With recommendations, and also talking with the Harrison County Emergency Management people, they basically just suggested to let it recede."

Letting the water recede is the only solution, with no timeline of how long that could take.

Palmyra Township is asking that residents and businesses limit the amount of water they use by taking shorter showers and limiting the amount of flushing and washing you do.

Ohio River nears 1997 flood levels; Clean-up begins in coming days

Floodwaters aren't expected to recede significantly in Louisville until early next week.LOUISVILLE, Ky. — The Ohio River has risen to historic levels, with city officials comparing it to the 1997 flood in Louisville.As of Tuesday morning, the river at the upper McAlpine locks on the downtown side is at 35.7 feet. The Ohio River is expected to ...

Floodwaters aren't expected to recede significantly in Louisville until early next week.

LOUISVILLE, Ky. — The Ohio River has risen to historic levels, with city officials comparing it to the 1997 flood in Louisville.

As of Tuesday morning, the river at the upper McAlpine locks on the downtown side is at 35.7 feet. The Ohio River is expected to rise another foot when it crests on Wednesday.

Mayor Craig Greenberg says this will go down as one of the worst flooding events in Louisville's history.

Dozens of people have been rescued, including more than 60 people at a hotel on Zorn Avenue who needed to be evacuated due to rising floodwaters.

Floodwaters aren't expected to recede significantly until early next week, according to city officials.

By Saturday, parts of the city will still be submerged in 30 feet of water. Even still, Greenberg says crews won't wait until the water is completely gone to begin focusing on clean-up efforts.

"There is so going to be so much debris left from these historic floods that we're going to get on this right away," he said.

Greenberg said community clean-up opportunities, particularly at Waterfront Park, will be announced in the coming days.

Brian Bingham, chief operations officer for Louisville MSD, said all 16 of the city's flood pumps are operational.

Those pumps, which help keep floodwaters from reaching inland communities, have removed more than 8 billion gallons of water since Friday, April 4. He said around 2.5 billion gallons of water are being pumped out every day, adding the pumps will continue to run through the end of the week.

Bingham said the Ohio River will be just a foot or two shy compared to the river's height during the 1997 flood.

"This was a major win for the community, I know its not gonna feel like that to those who have been impacted," he added, comparing the recent floods to what happened in 1997. "Typically, this would have been an event where we would have had hundreds if not thousands of houses flooded."

Greenberg also warned the community against putting themselves in unnecessary danger. He said on Monday he saw people kayaking on floodwaters.

"Please don't kayak, or go out in the water other ways," he cautioned. "I know this is an interesting, extreme, historic event but by doing things like that you run the risk of getting stuck, which means our first responders will need to come rescue you and you're putting our first responders at risk in addition to yourself."

Make it easy to keep up-to-date with more stories like this. Download the WHAS11 News app now. For Apple or Android users.

Have a news tip? Email [email protected], visit our Facebook page or X feed.

Authorities pull body of missing man from floodwaters in Bullitt County

Officials recover the body of 50-year-old James Dishon from floodwaters in Bullitt County, marking the fifth flood-related death in Kentucky.LOUISVILLE, Ky. — Authorities say they have pulled the body of the man from floodwaters in Bullitt County.The body of 50-year-old James Dishon was located Tuesday.Dishon’s death marks t...

Officials recover the body of 50-year-old James Dishon from floodwaters in Bullitt County, marking the fifth flood-related death in Kentucky.

LOUISVILLE, Ky. — Authorities say they have pulled the body of the man from floodwaters in Bullitt County.

The body of 50-year-old James Dishon was located Tuesday.

Dishon’s death marks the fifth in Kentucky involving high floodwaters.

As the severe weather has passed, Gov. Andy Beshear is still warning of the dangers of being in floodwaters.

"When you do that, you not only put your life in danger, you put the lives of everybody who's coming to rescue you in danger," Beshear said.

Authorities have not release any other details surround Dishon's death.

On the scene, crews were paddling out and divers were in suits searching for the missing man in Lebanon Junction.

Credit: Dishon Family

James Dishon

Dishon was found in the floodwaters on Lee Booth Road off South Preston Highway.

“I think he was just trying to go home,” Lebanon Junction Fire Chief Adam Heath said. “There’s not a lot of residents that want to leave their house. It’s home to them.”

Heath said the body was located at about 11:45 a.m. on Tuesday just few feet away from his floating truck, and yards away from his home.

“It really hurts your heart when actual life comes into it,” neighbor Jim Stark said.

Stark said the small, Lebanon Junction community is like family.

On Monday, a WHAS11 crew on the scene spoke with the victim's father, James Dishon Sr., and the victim's son, Dakota James Dishon, who were both praying James would be found safe.

“Come out here this morning and we found his truck in the water,” James Dishon Sr. said on Monday, which was day one of the search. “So, we don’t know where he’s at.”

The search began when water was even higher than it is now.

“I had seen the rescue teams and the truck in the middle of the road turned sideways, so I asked who’s it was, and they said it was a Dodge Ram 3500, and it had seemed to look like my dad’s,” Dakota said.

Heath said it's the “unknowns” that make a search like this difficult.

“There were no witnesses, there was just a vehicle in the water,” Heath said.

He reminds everyone to turn around, don't drown.

“Mother Nature is going to do what it wants to do, and you can’t predict it,” Heath said.

It’s a message echoed in every flood, but this time, it took on a new meaning for Stark and his neighbors.

“Life is precious, and water is nothing to be messed with,” Stark said. “When people say turn around don't drown, that's what they mean."

►Make it easy to keep up-to-date with more stories like this. Download the WHAS11 News app now. For Apple or Android users.

Have a news tip? Email [email protected], or visit our Facebook page or X feed.

'A rough year': River Road restaurants in Louisville hit hard by 2025 flooding

They say bad things happen in threes, and Louisville restaurants within steps of the Ohio River might agree.In the early months of 2025, two significant floods caused stretches of River Road, and the restaurants on it, to temporarily close, with water levels creating varying levels of worries for each eatery’s storefront and bottom line.Another blow landed on Saturday, when Thunder Over Louisville, a busy...

They say bad things happen in threes, and Louisville restaurants within steps of the Ohio River might agree.

In the early months of 2025, two significant floods caused stretches of River Road, and the restaurants on it, to temporarily close, with water levels creating varying levels of worries for each eatery’s storefront and bottom line.

Another blow landed on Saturday, when Thunder Over Louisville, a busy event for restaurants with riverfront views, was canceled due to the most recent pummeling of rain across Kentucky and accompanying flood risks near the Louisville waterfront.

Both River House Restaurant, 3015 River Road, and KingFish, 3021 River Road, are typically popular hangout spots for Thunder Over Louisville and, as of Monday, the neighboring businesses are closed until further notice. The title for best views for Thunder Over Louisville, though, would be reserved for the KingFish location across the river in Jeffersonville, Ind. That location’s highly-anticipated Thunder Over Louisville party has essentially been tossed out, along with many hours and dollars of preparation.

“It’s been a rough year,” KingFish vice president Greg Wortham told The Courier Journal. “It's kind of coming at you from all sides.”

Wortham said the umbrella of unfortunate events also includes a few closed days in January due to snow and construction-related road closures in March, which resulted in a 30-40% loss of sales per week. On top of that, KingFish’s closure comes during Lent, one of the busiest seasons for a seafood restaurant.

As rising waters made KingFish inaccessible to staff and patrons, the location closed Saturday evening. Wortham says he anticipates staying closed for at least a week.

“You get frustrated,” he said. “It’s part of having a business on the river. It’s going to happen, but to have two floods in one year…”

It’s not ideal.

For the nearby River Road BBQ, more land separates the small barbecue joint from the river, but that hasn’t halted the damage.

“This is probably the most stressed I’ve been since 2020,” Krissy Davis, River Road BBQ’s general manager and owner/operator, told the Courier Journal, referencing the COVID-19 pandemic.

Photos shared with Davis, who in 2016 took over the business from her uncle, Jon Gudmundsson, show the restaurant more than halfway underwater.

“It’s more than a one-two punch,” she said. “It’s like a one, two, three, four, five punch.”

Ahead of recent severe weather, Davis said she moved everything out of the restaurant. She has most items, including tables, a refrigerator, and oven, on wheels for that reason.

“We could teach a masterclass on it,” she said of flood preparations. “This is what we do.”

But that doesn’t sway the unknowns awaiting when she returns to River Road. She suspects drywall and electrical repairs will be in order.

“Basically, we wait and see,” Davis said.

Several miles away, Captain’s Quarters Riverside Grille near River Road in Prospect offered an up-close view of the “mess” via a Facebook video posted Monday afternoon.

“This will be a doozy,” owner Andrew Masterson said in the video, while circling the restaurant, surrounded by mud-colored water, in a boat. “It’s gonna be a good little clean up.”

On Sunday, Masterson posted a video showing the interior of the restaurant, which he and his staff emptied to a shell ahead of the flood. He also pumped the restaurant with clean water to hopefully fight the rush of dirty outside water. In the video, several friends, drinks in hand, could be seen wading in the clear water, a sight Masterson said was staged and “just for fun.”

On a serious note, Masterson called this second flood of 2025 "a huge interruption to our business" and one that comes at significant cost.

"We know it comes with the territory of being on the river,” Masterson said in the video. “We’ll be working tirelessly to get back open for all of our friends and our fans.”

Davis, at River Road BBQ, said the restaurant may try a pop-up style operation to bring in revenue, especially during the busy months ahead, when, on nice days, people driving on the picturesque River Road smell the smoker and stop by for some barbecue. During Thunder Over Louisville, patrons are known to order carryout for picnics. But that won't be possible this year.

“The entire Derby season is helpful for us,” she said. “So this affects us.”

One thing is for certain, though.

“I refuse to close,” she said. “We just have to be flexible.”

And she hopes the Louisville community will show up when River Road BBQ reopens, a sentiment shared by Walthorn of KingFish.

“Something like this will leave a long lasting effect on us,” he said. “We would just hope that people can support us to help once this has passed.”

Reach food and dining reporter Amanda Hancock at [email protected].

This story was updated to add a gallery and to change a video.

Kentucky Exposition Center building 350,000-s.f. facility

Kentucky Venues will begin demolition of Newmarket Hall to make way for new 350,000-square-foot facility.The Kentucky Exposition Center is set to begin a new, $180 million phase of renovation and expansion work.Kentucky Venues on Tuesday said crews will begin demolishing parts of the existing facility, including Newmarket Hall. The cleared space will pave the way for Phase I of the project, which is a new 350,000-square-foot multipurpose building designed to expand and redefine event capabilities at the facility.“T...

Kentucky Venues will begin demolition of Newmarket Hall to make way for new 350,000-square-foot facility.

The Kentucky Exposition Center is set to begin a new, $180 million phase of renovation and expansion work.

Kentucky Venues on Tuesday said crews will begin demolishing parts of the existing facility, including Newmarket Hall. The cleared space will pave the way for Phase I of the project, which is a new 350,000-square-foot multipurpose building designed to expand and redefine event capabilities at the facility.

“The Kentucky Exposition Center is a globally recognized events facility, home to a tremendous amount of history and now undergoing some long overdue enhancements,” said David Beck, president and CEO of Kentucky Venues, in a news release. “With the support of and direct appropriation by the Kentucky General Assembly, our expansion and renovation will mark the most significant change to our footprint since 1956, transforming it into a venue capable of hosting major events at a scale never seen before.”

Phase I of the project will feature a $180 million investment in a 350,000-square-foot, multipurpose building that will become the facility’s largest Class A exhibit hall.

This expansive, interconnected space will sit just east of Broadbent Arena and north of the West Wing. Newmarket Hall and a portion of the existing pavilion will be demolished to make way for the construction of the new building.

Within the $213 million Phase II, the Exposition Center will redevelop the West Wing, West Hall, and Pavilion into a 249,000-square-foot multi-purpose wing. This phase will also enhance food and beverage operations in the South Wing.

The projects were made possible by hundreds of millions in appropriations from the Kentucky General Assembly. The work will make the center the fifth-largest convention center in the U.S.

The work on Phase I is expected to wrap up by the end of 2026.

Calhoun Construction Services is the construction manager and Schmidt Associates is the architect on the project. Officials also have been working with dozens of other subject-matter experts, including equine experts, to make sure it's the best site for all events that use the Expo Center space, a Kentucky Venues spokesperson told LBF.

Constructed in 1968, 12 years after the Expo Center first opened, Newmarket Hall served generations of people as a hub for livestock auctions, horse sales, educational lectures and countless gatherings tied to signature events like the Kentucky State Fair and the North American International Livestock Exposition.

The 25 largest events in Louisville

Economic impact: 2025

RankPrior RankEvent name
11151st Kentucky Derby / Kentucky Oaks
22TFN Camps & Clinics: 2025 TFN Run 4 Roses Classic and Championship
33Mid-America Trucking Show: 2025 Annual Trade Show

View this list

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