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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in San Francisco, CA

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in San Francisco, CA.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.


Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in San Francisco, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney San Francisco, CA
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in San Francisco, CA?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer San Francisco, CA

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in San Francisco, CA.

 Trademark Attorney San Francisco, CA

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in San Francisco, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm San Francisco, CA

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in San Francisco, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer San Francisco, CA
 Trademark Firm San Francisco, CA

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in San Francisco, CA.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer San Francisco, CA

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in San Francisco, CA

How are former Giants doing and would they have helped S.F. in 2024?

Sean Manaea was dominant in his initial two starts with the Mets. Joey Bart homered in his first at-bat with the Pirates. And Joc Pederson is crushing right-handed pitchers again in Arizona.The former ...

Sean Manaea was dominant in his initial two starts with the Mets. Joey Bart homered in his first at-bat with the Pirates. And Joc Pederson is crushing right-handed pitchers again in Arizona.

The former San Francisco Giants are digging their new environments while their old team has struggled out of the gate. The Giants did not start the season as anticipated and found themselves in an early hole thanks to getting swept by the Dodgers and losing two of three to the Nationals.

Too many players got off to rough starts, and thank goodness for Jordan Hicks and the fact the Giants won all three of his starts. They hope to evolve into the team they expected to be and contend for the playoffs, but the early going has not been particularly pretty.

With several 2023 Giants finding homes elsewhere, we at Small Sample Size Theatre wonder whether any of them would have made the Giants better by sticking around. Let’s go down the list.

Bart: It’s the smallest of small sample sizes, but this is the chance the second overall pick in the 2018 draft has been waiting for. No longer feeling the pressure in the organization that Buster built, Bart joined a team that got off to a hot start and began his Pirates career 3-for-8 with four RBIs in his first two games. The homer was his first since Sept. 10, 2022. Not only is he thrilled for a big-league opportunity, he has a lot of family in Western Pennsylvania to provide support. His dad, Tommy, grew up nearby and was drafted by the Pirates in 1979 but did not sign.

Pederson: The Giants got a tremendous first half of the 2022 season out of Pederson, who made the All-Star team, but he never returned to that level and was shown the door to free agency after last season. He signed for $9.5 million with the reigning National League champion Diamondbacks and is wisely used only as a designated hitter predominately against right-handed pitchers and was hitting .368 through the first two weeks with a .520 on-base percentage and zero strikeouts in 26 plate appearances. On a very athletic team, Pederson is hanging in there.

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Manaea: The left-hander opted out of his Giants contract, which had one year and $12.5 million remaining, and signed a two-year, $28 million deal with the Mets — of course, agent Scott Boras included another opt-out. After cutting his hair and all the flowing locks that ran well below his shoulders, looking more like he did in his early A’s days, Manaea thrived in his first two starts as a Met, yielding one run in 11 innings while striking out 14 and walking four. The lefty signed with the Giants to be a starter, but he spent more time in the bullpen (27 appearances) than rotation (10 starts including his final four appearances), so it was an easy call to bolt to a team that trusts him to start. Here’s a telling stat: Over his past six starts entering the weekend, including the four in September, he had a 1.80 ERA.

Mitch Haniger: He’s more comfortable playing for his original team, the Mariners, after a career-worst season with the Giants when he appeared in just 61 games and hit .209 with a .631 OPS and six homers. In his first 12 games in Seattle, the right fielder hit .262 with an .807 OPS and two homers. The Giants traded Haniger and pitcher Anthony DeSclafani for pitcher Robbie Ray, who continues to recover from Tommy John surgery, and also shipped $6 million to Seattle to even out the finances of the deal. How the trade fares for the Giants will be based on how well Ray pitches in the second half and whether he opts out after the season.

J.D. Davis: He’s handling his transition to Oakland the best he can after his rotten experience with the Giants, who lost to the third baseman in arbitration and then released him before the season, which deprived him of the salary that he had earned, forcing him to take a pay cut with the A’s. Through two weeks, Davis’ offensive numbers were better than successor Matt Chapman’s. It’ll be intriguing through the summer to continue monitoring the third basemen by the bay.

Brandon Crawford: The four-time Gold Glover and two-time World Series champion has had little playing time with the Cardinals, going 1-for-8 with four strikeouts in three games as 22-year-old shortstop Masyn Winn’s backup. Crawford will be back in the Bay Area with the Cardinals playing a three-game series at the Coliseum starting Monday night.

Alex Wood: The lefty was chosen to start the A’s opener after signing for $8.5 million to wear the green and gold, but the results weren’t good in his first three starts, as the 8.03 ERA attests.

Ross Stripling: Following Wood in the A’s rotation after the Giants dealt the right-hander to Oakland in February for minor-league outfielder Jonah Cox, Stripling has a 5.50 ERA in three starts but threw one gem, giving up one run in seven innings in a 1-0 loss to Boston. Cox opened the season at Low-A San Jose.

Jakob Junis: Junis made one start for Milwaukee, giving up one run in four innings in the Brewers’ home opener, then was placed on the injured list with a shoulder impingement.

DeSclafani: We won’t see the pitcher again until 2025. Three weeks after the Giants traded DeSclafani to Seattle, he was shipped to Minnesota, but he developed more forearm soreness in spring training and underwent season-ending surgery two weeks ago.

Would any of the former Giants have made a difference if they had remained? Manaea would, for starters. The Giants’ rotation entered the weekend 20th in ERA and would have ranked 28th excluding Hicks’ mastery. But Manaea left on his own via his opt-out, wanting to go somewhere where he knew he’d remain in the rotation. On the other hand, neither Wood nor Stripling has pitched well enough to be missed.

Pederson? Entering the weekend, he certainly had out-hit Jorge Soler, who faces both lefties and righties as the Giants’ DH, but things could change in a hurry. Bart could revitalize his career in Pittsburgh, but there was no hint he would do that in San Francisco. The Giants might miss Haniger, who could put up a big year if healthy.

It wouldn’t be a surprise if Davis has a better offensive year than Chapman, but Chapman’s defense and leadership are difference-makers. Crawford wasn’t trending in the right direction as a Giant and was replaced by Nick Ahmed, who has been steady on defense and stunningly OK on offense.

The bottom-line answer is that the Giants could have used Manaea’s arm and Pederson’s bat, at least one-tenth into the long season. Check back in a month or three for updates. Meantime, could someone explain why Brandon Belt (Giants class of 2022) mysteriously remains unsigned?

Reach John Shea: [email protected]; Twitter: @JohnSheaHey

April 14, 2024

National Baseball Writer

John Shea is the San Francisco Chronicle's national baseball writer and columnist. He has been covering baseball for four decades, including 37 years in the Bay Area. He wrote five baseball books, including the New York Times bestseller with Willie Mays “24: Life Stories and Lessons from the Say Hey Kid” and Rickey Henderson's autobiography, “Off Base: Confessions of a Thief.”

He can be reached at [email protected].

Famous Rotating Turntable Bar Atop SF's Hyatt Regency to Reopen

The word "iconic" gets way overused these days — if every other thing is "iconic," what does the word even mean anymore? But I think I can safely say the rotating former Equinox restaurant and bar atop downtown SF's Hyatt Regency, which is about to turn 51 years old, is an iconic piece of the city's hospitality history, and the hotel is bringing it back.The revolving (or rotating, if you prefer) restaurant has stood still since 2007, when the turntable ground to a halt for the last time during one of the hote...

The word "iconic" gets way overused these days — if every other thing is "iconic," what does the word even mean anymore? But I think I can safely say the rotating former Equinox restaurant and bar atop downtown SF's Hyatt Regency, which is about to turn 51 years old, is an iconic piece of the city's hospitality history, and the hotel is bringing it back.

The revolving (or rotating, if you prefer) restaurant has stood still since 2007, when the turntable ground to a halt for the last time during one of the hotel's transitions in ownership. The circular space with 360 degree views of the city and the Bay has more recently been used as The Regency Club — an upsell for hotel guests that gives them access to free breakfasts and a happy hour with a view up there.

As hotel manager Matt Humphreys explained several weeks ago, in the video below for Hospitality Daily, an engineer at the hotel who is getting ready to retire suggested to him last year that they try to get the thing rotating just one last time. This led to a couple failed attempts — the motors turned on but nothing wanted to move — and to some remodeling that had to occur because tile and other things had been installed with the assumption that the turntable would never move again.

Equinox, back in the day, functioned like a carousel — the outer ring of the restaurant rotated while the central section remained fixed. This, anecdotally, led to guests going to the bathroom and then losing track of their tables, because they had moved. The turntable took 50 minutes to complete a full rotation, and as Humphreys explained, it ultimately was a money-losing enterprise for the hotel, because guests would linger to take in the views, and there weren't enough tables for it to turn a profit.

The restaurant opened with the hotel in 1973. Architect John Portman, who also designed Embarcadero Center and Los Angeles's Bonaventure Hotel, said he was inspired by a 1935 sci-fi film called Things to Come, and the hotel's dramatic angles, glass elevators, and towering lobby — still considered the largest in the world, per Guinness — reflect a sleek and futuristic take on 60s/70s brutalism.

Rotating restaurants were a bit of a trend for city landmarks in the era — Seattle's Space Needle, opened in 1962, has one that is now known as Loupe Lounge, and Portman installed another atop the Westin Peachtree Plaza Hotel in Atlanta, which was completed three years after SF's Hyatt Regency. And San Francisco's Equinox became a legendary tourist attraction, with long lines in the lobby of waiting guests.

Humphreys says in that video that tourists still regularly come into the hotel asking if they can go up to the rotating bar, and are disappointed to hear it's closed to the public and no longer rotates.

But all that is changing! The Chronicle reported today — and Humphreys revealed in the video — that work has been ongoing to get the turntable spinning again. Staff Engineer Dennis Alcaire has been oiling the gears and the series of 200 8-inch wheels that sit beneath the rotating dining platform. And one night last year, he tells the Chronicle, after using hydraulics to crank the turntable out of its rut, he flipped the motor on and the floor began turning once more — and experience he compares to "waking a dinosaur."

"It had just been sitting too long," Alcaire tells the Chronicle. "It got comfortable in that position and didn’t want to move.

Humphreys tells Hospitality Daily that the hotel made a tidy profit on the Regency Club upsell last year, and now they figure they'll reinvest some of that in getting this fanciful icon of a space rotating again, and see if it doesn't attract more hotel stays.

Tonight, Hyatt hotel guests who pay the $100 extra for Regency Club access will get exclusive access to the soft reopening of the rotating bar. The grand reopening will coincide with the hotel's 51st birthday, on May 1. And the Chronicle reports that the public will have a chance to get in sometime later, as a ticketed happy hour experience that will be called Club Revolve.

Below, see a sped-up video from the 1980s of the bar rotating past the city skyline — with what appears to be a mannequin sitting at that table?

Top image via Yelp

Party like it’s 415: Dozens celebrate San Francisco’s special day on Valencia

Performers, musicians, and dancers lit up the stage at the corner of 18th and Valencia streets to participate in the ninth annual 415 celebration, an outdoor party honoring old-school San Francisco.Many wore retro and vintage 49ers, Giants and Warriors hats and jerseys; some spoke in a circle about the Giants’ poor start to the season as they compared their one-of-a-kind jackets. Others said that, more than anything, they came because of the vibes.“It is a bunch of love going around the city. It is a bunch of people...

Performers, musicians, and dancers lit up the stage at the corner of 18th and Valencia streets to participate in the ninth annual 415 celebration, an outdoor party honoring old-school San Francisco.

Many wore retro and vintage 49ers, Giants and Warriors hats and jerseys; some spoke in a circle about the Giants’ poor start to the season as they compared their one-of-a-kind jackets. Others said that, more than anything, they came because of the vibes.

“It is a bunch of love going around the city. It is a bunch of people from different walks of life celebrating one thing, all being together,” said one artist. “It makes me feel like I don’t have friends. It makes me feel like I have more of a family. Everyone around here is a close group of family.”

San Francisco was officially incorporated 174 years ago today — April 15, 1850. Cosmically, “415” is also the city’s much beloved area code.

This was not lost on the at least 200 people who filled the parking lot where the party took place Monday evening. On the stage, a DJ spun between performances to keep people dancing as they waited for the next act.

One of those performers said that it was special to be able to take the stage on this day.

“It feels amazing. Giving back to my community with my vocals means so much to me,” said Miss Nanaa. “My late grandfather, who recently passed away, is the reason why I sing so, for me, to be performing in the Mission is big for me, because I am representing him and his vocals all the way from the skies.”

And, as usual in the Mission, some revelers took the opportunity to drive up in their shining low-riders. A couple of the drivers were kind enough to show people the interior of their vehicles.

While others partied, some took the opportunity to sell art, crafts and vintage wear. At least half a dozen vendors offered a variety of hoodies, T-shirts, hats, prints and even beer cans and koozies. All of them had one thing in common: The San Francisco theme.

“The turnout has been very good. I love it. It is like our holiday, and all of my art is city stuff. My whole brand is to keep the nostalgia of the city alive,” said artist Casandra Pintor.

Pintor said that she wanted to pick something for her art that everyone in the city could relate to.

“I do different districts, but I try to pick Muni, because I feel [Muni] is very generalized with the city, and workers, and all of us, how we grew up,” said Pintor. ”415 day means a lot to me, because I try to keep my art to where it keeps the city alive.”


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