If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Newark, NJ.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Newark, NJ, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Newark, NJ.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Newark, NJ can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Newark, NJ, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
With its shortage of greenery and abundance of asphalt, Newark is what’s known as a heat island, a place that absorbs and traps heat, aggravating hot weather and its adverse effects on a range of conditions from health to ...
With its shortage of greenery and abundance of asphalt, Newark is what’s known as a heat island, a place that absorbs and traps heat, aggravating hot weather and its adverse effects on a range of conditions from health to student performance.
Newark’s heat island effect is compounded by emissions from the city’s many heavy industries, power plants, aircraft and port-related truck traffic, and other sources, which more trees would help cleanse from the air.
To help offset the situation, city officials this week announced a plan to plant 5,000 trees in the state’s largest city over the next decade, including at least 500 this year.
“This project is about more than just planting trees. It’s about planting hope, health, and a brighter future for our city,” Mayor Ras J. Baraka said Tuesday. “Future generations of Newarkers will benefit from the shade, beauty, and cleaner air that these trees will provide.”
Baraka joined Newark Chief Sustainability Officer Nicole Hewitt-Cabral that day at Sussex Park, a .3-acre triangular patch of grass at Central and Sussex avenues in the city’s University Heights neighborhood, to launch an initial planting of 70 trees at the small park and elsewhere along Central Avenue.
They’re among 400 samplings officials said would be set down throughout the city’s five wards this spring.
In addition to plantings in areas designated by the city, Newark will also take resident’s requests for plantings in areas they would like to see shaded. Residents can use a newly created online portal to pinpoint a planting location on an interactive map.
“We want every resident to be a part of this movement,” Baraka added. “If you want a tree in front of your home, we will make it happen.”
Hewitt-Cabral’s office is creating the city’s first “official City of Newark Tree Manual,” setting standards for tree planting and maintenance.
Her office is also creating a Shade Tree Committee made up of professionals in the field.
“For the first time in over a decade, the City of Newark is taking the lead in growing and caring for our urban forest,” Hewitt-Cabral said Tuesday.
The manual and other information is available on a Rooted in Newark page on the city’s website, including information for protecting existing trees or reporting when trees are cut down.
“If you witness unauthorized tree removal or vandalism, you should report it to Code Enforcment,” the page informs residents.
Newark is collaborating on the tree planting initiative with the New Jersey Forest Service, a branch of the state Department or Environmental Protection, which awarded a $2 million grant that the city will draw from to cover planting costs.
The forest service’s urban and community forestry coordinator, Brian McDonald, joined city officials for this week’s announcement.
“We’re thrilled to see this project take root,” McDonald said.
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Steve Strunsky may be reached at [email protected]
Researchers at Rutgers University-Newark released a report on how gentrification is impacting Newark, Paterson, and Jersey City, and discovered the experiences of three urban centers vary, though in each case, job creation is lacking.The report, “The Other Cities: Migration and Gentrification in Jersey City, Newark and Paterson,’&rsquo...
Researchers at Rutgers University-Newark released a report on how gentrification is impacting Newark, Paterson, and Jersey City, and discovered the experiences of three urban centers vary, though in each case, job creation is lacking.
The report, “The Other Cities: Migration and Gentrification in Jersey City, Newark and Paterson,’’ was published by Rutgers Law School’s Center on Law, inequality & Metropolitan Equity (CLiME) and explores how each city fits the traditional model of gentrification and how they depart from it.
To summarize the findings, Jersey City is fully gentrified, Newark is in transition, and Paterson is on a different path. In all three cities, long-time residents are being uprooted by rising property values, and each city struggles with job creation that’s normally part of gentrification, according to the researchers.
The report describes housing trends and neighborhood changes in these cities — which have experienced large population growth — a persistent lack of housing affordability, and a decrease in African American residents. The researchers said mid-sized cities such as the ones studied are often overlooked.
“Quietly, their costs are rising, and homelessness is expanding,” said the report. “They are grappling with change amid efforts to revitalize and jobs are not attracting newcomers,’’ according to the report.
Of the three cities, Jersey City and Newark show signs of gentrification, driven by an influx of more affluent newcomers who commute to jobs in New York City, said David Troutt, director of CLiME. He cited Jersey City’s “street level gentrification assets” such as restaurants, bars, and cafes. Newark, by contrast, “privatizes many of those attractions within the developments themselves. That’s why you see buildings that contain their own playrooms, theatres, gyms and other amenities,’’ he said.
In contrast, Paterson is experiencing a sharp increase in real estate values without the trendy commercial spots that often result from gentrification, said Troutt.
The study divides the cities into three categories:
Additional findings from the report:
Newark, NJ (April 23, 2025) – An injury accident on the New Jersey Turnpike Western Spur Southbound near I-280/Exit 15 was reported late Wednesday night, resulting in the closure of the left lane and prompting an emergency response. The incident was first reported around 9:35 PM, adding to existing traffic congestion in the area.While authorities have confirmed that injuries occurred, the exact number of vehicles involved and the severity of injuries have not yet been released. Emergency medical personnel were d...
Newark, NJ (April 23, 2025) – An injury accident on the New Jersey Turnpike Western Spur Southbound near I-280/Exit 15 was reported late Wednesday night, resulting in the closure of the left lane and prompting an emergency response. The incident was first reported around 9:35 PM, adding to existing traffic congestion in the area.
While authorities have confirmed that injuries occurred, the exact number of vehicles involved and the severity of injuries have not yet been released. Emergency medical personnel were dispatched to the scene to provide treatment and facilitate any necessary transports.
This section of the NJ Turnpike Western Spur, a critical connector between I-280 and the broader turnpike system, is known for its heavy traffic volumes—particularly during evening hours. Lane closures in this corridor frequently lead to substantial delays and increased risks for secondary accidents.
Motorists are advised to exercise caution when approaching the scene, follow posted detours, and expect traffic delays as responders work to clear the accident and restore full traffic flow.
We extend our well wishes to those injured and acknowledge the efforts of emergency personnel working in challenging traffic conditions.
Accidents on high-speed sections of the New Jersey Turnpike, especially near major interchanges like Exit 15, often result in serious injuries due to the combination of speed, volume, and lane complexity. The Western Spur, in particular, sees frequent use by commercial vehicles and through traffic, increasing the risk of high-impact collisions when lane changes or sudden stops occur.
Even a single-lane closure on the turnpike can create major traffic bottlenecks, reduce reaction time for following drivers, and elevate the chances of rear-end crashes. Nighttime conditions only heighten these risks, as visibility decreases and driver fatigue becomes a greater factor.
Drivers are urged to remain alert, reduce speed in incident zones, and obey all traffic guidance provided by emergency responders. Observing New Jersey’s Move Over Law is critical to ensuring the safety of first responders and preventing additional injuries.
If you or someone you care about was involved in this NJ Turnpike accident or a similar highway crash, Local Accident Reports can assist. We offer connections to experienced legal counsel, injury care providers, and support resources to help you navigate recovery. Reach out today to take the next step toward healing and justice.
Newark, NJ (April 24, 2025) – Emergency crews responded to a serious traffic collision on McLester St North near the intersection with Southern Cross St, following reports of an injury accident at approximately 3:01 p.m. this afternoon. Updated reports confirm that at least one lane was blocked as responders arrived at the scene to assist those injured.Newark emergency personnel, including fire and medical teams, acted swiftly to assess the condition of those involved. Several individuals sustained injuries and were treat...
Newark, NJ (April 24, 2025) – Emergency crews responded to a serious traffic collision on McLester St North near the intersection with Southern Cross St, following reports of an injury accident at approximately 3:01 p.m. this afternoon. Updated reports confirm that at least one lane was blocked as responders arrived at the scene to assist those injured.
Newark emergency personnel, including fire and medical teams, acted swiftly to assess the condition of those involved. Several individuals sustained injuries and were treated on-site by paramedics. Additional victims were likely transported to area hospitals for more comprehensive evaluation. The right lane of McLester St North was closed to accommodate emergency operations and to allow for safe removal of vehicles and debris.
The crash occurred in the industrial and port-access area near Port Newark, an area known for its mix of commuter and commercial truck traffic. While the precise details of the collision have not been released, the congestion caused delays in both directions as cleanup and investigation efforts were underway.
The incident remains under active investigation by local authorities, who are working to determine the exact cause of the crash and whether any violations contributed to the accident. Drivers in the area were advised to seek alternate routes or expect delays while responders cleared the roadway and reopened affected lanes.
Our thoughts are with those injured and their families as they begin the recovery process.
Accidents in high-traffic commercial zones like McLester St near Port Newark pose unique challenges, often involving a combination of large commercial trucks and private vehicles navigating narrow, heavily trafficked routes. With a steady stream of cargo transport vehicles and busy intersections, collisions in this area are both frequent and potentially severe.
Today’s crash at McLester St and Southern Cross St underscores the ongoing risk in port-adjacent zones. Congested road conditions, limited lane space, and blind intersections contribute to a heightened crash risk, especially during shift changes and peak delivery hours. The blockage of a northbound lane further intensified traffic issues and created additional hazards for surrounding vehicles.
The injured individuals in this incident were fortunate to receive prompt care, thanks to the proximity of local EMS teams and the coordinated response from Newark emergency agencies. However, the long-term consequences of such accidents—whether involving spinal injuries, fractures, or head trauma—often require ongoing medical care and support.
Drivers and commercial operators in these industrial corridors must exercise extreme caution, particularly when making turns, navigating near large transport vehicles, or during low-visibility weather conditions. Ongoing safety efforts in these areas may include improved signage, revised traffic patterns, and increased monitoring by city traffic enforcement.
If you or someone you know was injured in a crash within Newark’s commercial districts, it’s crucial to seek medical attention quickly and explore your options for recovery and support.
When industrial zone collisions happen—like the crash on McLester St—knowing where to turn for help is key. Local Accident Reports is here to guide injury victims through every step of the recovery process. From connecting you with medical professionals to helping you understand your rights, we’re committed to making sure no one goes through it alone. Contact us today to get started on the path toward healing and justice.
Newark, NJ (April 23, 2025) – A crash with injuries has caused significant traffic disruptions Wednesday night on Interstate 280 West, near Clifton Ave/Exit 14. The incident, first reported around 9:15 PM, resulted in the closure of the left lane and has created a traffic backup stretching to Cleveland Ave/Exit 16.Authorities have confirmed that the crash involved injuries, though the number of individuals affected and the severity of their conditions have not yet been publicly disclosed. Emergency medical teams...
Newark, NJ (April 23, 2025) – A crash with injuries has caused significant traffic disruptions Wednesday night on Interstate 280 West, near Clifton Ave/Exit 14. The incident, first reported around 9:15 PM, resulted in the closure of the left lane and has created a traffic backup stretching to Cleveland Ave/Exit 16.
Authorities have confirmed that the crash involved injuries, though the number of individuals affected and the severity of their conditions have not yet been publicly disclosed. Emergency medical teams were dispatched to the scene to assist and transport any injured parties.
As of the latest update, stop-and-go traffic conditions persist, and drivers are being advised to expect delays of up to 10 minutes. Congestion continues to build as responders work to clear the wreckage and reopen all lanes.
The cause of the crash remains under investigation by local and state authorities. Commuters are urged to seek alternate routes or prepare for extended travel times.
We extend our best wishes to those injured and recognize the emergency crews who responded swiftly to manage the situation.
Injury accidents on busy corridors like I-280, especially in densely populated areas such as Newark, are unfortunately common. Interstates serving both local and commuter traffic are often the site of lane-changing collisions, rear-end impacts, and side swipes—especially during nighttime hours when visibility is lower and fatigue becomes a factor.
I-280 serves as a key connector between the Garden State Parkway and Newark city routes, making it a heavily trafficked stretch with complex interchanges. When a lane closure occurs, particularly the left lane, it tends to cause rapid congestion buildup and increases the likelihood of secondary crashes.
Drivers are reminded to remain alert, avoid distractions, and adhere to posted speed limits in congestion zones. Additionally, it’s critical to follow New Jersey’s Move Over Law, which requires vehicles to change lanes or significantly reduce speed when approaching emergency vehicles on the roadside.
If you or someone you love was injured in this I-280 accident or another traffic incident in New Jersey, Local Accident Reports is here to help. We connect victims with legal support, injury specialists, and recovery resources to assist them in navigating this difficult time. Contact us today for personalized guidance.