lm-double-shapeSausser Summers, PC

Providing U.S. trademark services throughout the U.S. and across the globe.
  • Lower Cost
  • Faster Process
  • Experienced Trademark Attorneys

File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in Milwaukee, WI

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Milwaukee, WI.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.


Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Milwaukee, WI, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Milwaukee, WI
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Milwaukee, WI?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer Milwaukee, WI

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Milwaukee, WI.

 Trademark Attorney Milwaukee, WI

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in Milwaukee, WI can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm Milwaukee, WI

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Milwaukee, WI, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer Milwaukee, WI
 Trademark Firm Milwaukee, WI

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Milwaukee, WI.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer Milwaukee, WI

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in Milwaukee, WI

6 Top Weekend Events For Kids (April 18-21, 2024)

Celebrate Earth Day with these top events going on this weeked:Contents hide 1. Mermaid Echo at Discovery World500 N. Harbor Dr., Milwaukee, WI 53202Sunday, April 21, 2024, 11 a.m. and 12:30 p.m.Admission: Adults $24; Children / Seniors $20; College Students / Military $18; Children 2 and...

Celebrate Earth Day with these top events going on this weeked:

Contents hide

1. Mermaid Echo at Discovery World

500 N. Harbor Dr., Milwaukee, WI 53202Sunday, April 21, 2024, 11 a.m. and 12:30 p.m.Admission: Adults $24; Children / Seniors $20; College Students / Military $18; Children 2 and Under FREE

Mermaid Echo is back at Discovery World with shows starting at 11 a.m. and 12:30 p.m. this Sunday. Mermaid Echo connects kids with aquatic ecology in a creative way. Watch Echo swim with underwater friends while you learn about freshwater and the creatures that call the water home. An ASL interpreter will be available for these shows.

NOTE: Space for these shows is limited, and Mermaid Echo’s performances are first-come, first-served.

Mermaid Echo at Discovery World >>

2. Girls in STEM Careers Day

We Energies STEM Center at MSOE, 1444 N. Water St., Milwaukee, WI 53202Saturday, April 20, 2024, 9 a.m.-12:30 p.m.Admission: $15

Girls in grades 4-9 are invited to join STEM professionals to complete hands-on activities and learn more about local STEM careers.

Girls in STEM Careers Day >>

3. Frog Frolic for Families

Wehr Nature Center, 9701 W. College Ave., Franklin, WI 53132Saturday, April 20, 2024, 6:30-8:30 p.m.Admission: $12 per person; $10 for Milwaukee County residents; $7 for Friends of Wehr members ($5 parking fee for non-members)

Calling all frog lovers! Hop over to the Wehr Nature Center, and celebrate spring with these amazing amphibians. We will meet some Wisconsin amphibians up close, then stroll to Wehr’s vernal pond to listen for the sweet sound of frogs chorusing.

Recommended for families with children ages 5 and older.

Frog Frolic for Families >>

100 Best Things To Do With Kids in Milwaukee

From quirky museums to professional sports games and cozy indoor play cafes, there are so many great things to do in MKE with your whole family.

Events Calendar

Dive into our Events Calendar for an exciting array of daily activities perfect for kids and families, all handily sorted by location.


It’s absolutely free to join our community. Get your personal Weekend Guide delivered straight to your inbox every Thursday. Plus, you’ll always be in the loop with the latest news and updates.

Milwaukee Shines a Light for Esophageal Cancer Awareness Month

Milwaukee, Wisconsin (April 15, 2024) – On the evening of Monday, April 15, 2024, the Pfister Hotel will be illuminated with periwinkle blue light in honor of Esophageal Cancer Awareness Month. Esophageal Cancer is the fastest increasing cancer among American men – and one of the deadliest. Raising awareness about this cancer is particularly important because most Americans don’t know that the type of Esophageal Cancer most prevalent in the U.S. is caused by acid reflux or GERD (gas...

Milwaukee, Wisconsin (April 15, 2024) – On the evening of Monday, April 15, 2024, the Pfister Hotel will be illuminated with periwinkle blue light in honor of Esophageal Cancer Awareness Month. Esophageal Cancer is the fastest increasing cancer among American men – and one of the deadliest. Raising awareness about this cancer is particularly important because most Americans don’t know that the type of Esophageal Cancer most prevalent in the U.S. is caused by acid reflux or GERD (gastroesophageal reflux disease).

The Esophageal Cancer Action Network (ECAN) spearheaded the movement to designate April as Esophageal Cancer Awareness Month 15 years ago. ECAN is a national nonprofit organization based in Baltimore, Maryland. Its mission is to save lives by increasing awareness about the link between acid reflux and Esophageal Cancer.

“One American dies of this preventable cancer every 36 minutes, and the type of Esophageal Cancer increasing so rapidly in the U.S. is usually caused by reflux disease,” said ECAN President and CEO Mindy Mintz Mordecai. An attorney and former television journalist, Mordecai founded the organization after losing her husband and the father of their two young daughters to the disease in 2008.

Facts about Esophageal Cancer:

About ECAN

ECAN’s mission is to save lives by increasing awareness about the link between heartburn and cancer, promoting early detection and supporting medical innovation to prevent, detect and treat Esophageal Cancer. The Baltimore-based, national non-profit organization is led by a board of directors of top physicians, business leaders and families that have been touched by Esophageal Cancer.

Advocacy by the ECAN community resulted in more than $15 million in additional Esophageal Cancer research funding in 2021 and millions more this year. ECAN successfully advocated with the National Cancer Institute to include Esophageal Cancer in its groundbreaking genome-mapping project known as The Cancer Genome Atlas, the findings of which resulted in multiple FDA approvals for immunotherapy for Esophageal Cancer patients in 2021.

ECAN published an innovative, downloadable Guide for Patients with input from leading doctors across the nation which is available as a free download at Get-Checked.org.

For more information, visit www.ecan.org.

*According to a 2017 nationwide IPSOS poll of more than 1,000 Americans commissioned by ECAN.

When is the solar eclipse today? Here's what to know about Wisconsin's forecast, glasses, local events and more

A total solar eclipse will darken the skies Monday across the continent.Milwaukee isn't on the path of totality, but will exp...

A total solar eclipse will darken the skies Monday across the continent.

Milwaukee isn't on the path of totality, but will experience about 90% coverage. The eclipse is expected to peak about 2:08:10 p.m. in Milwaukee. It will begin at 12:53:00 p.m., and it will reach 50% of the maximum coverage at 1:33:50 p.m. After peaking at 2:08:10 p.m., 50% of the maximum coverage will again be visible at 2:42:20 p.m. The eclipse will end in Milwaukee at 3:21:50 p.m.

If you live in the southeastern parts of the state — including Milwaukee, Racine, Kenosha, Lake Geneva and Janesville — you have the best chance out of anywhere in Wisconsin at seeing the partial solar eclipse. Much of the state is expected to have cloud cover that could obscure it, though when those clouds will move out and open up a view of the rare phenomenon is still up in the air.

11 a.m. - Where, how to watch a solar eclipse livestream

You can find a livestream of the eclipse here:

Various local viewing events will also be broadcasting NASA's livestream of the eclipse. If you can't get out to an event, here's a link to NASA's stream.

— Steve Martinez

10:45 a.m. - How do I know my eclipse glasses are legitimate?

Making sure your eclipse glasses are legitimate is important because staring directly at the sun, even for a short time, can cause permanent damage to your retinas, a light-sensitive part of the eye that transmits what you see to your brain.

Here's what to look for to make sure your glasses are legit:

10:33 a.m. - Should I be worried about my pets' eyes during the solar eclipse?

You don't need to worry about your pets during an eclipse since they don't normally look up at the sky and have an aversion to bright light, experts say.

If you are bringing your pet to a local eclipse viewing event, you don't need to get them eclipse glasses because there's no fear of animals hurting themselves by looking at the blocked sun. Any type of eye covering is more likely to bother them than anything, according to experts.

Moreover, you should not force your pet to look at the eclipse.

10:10 a.m. - How to take a photo of the eclipse with your phone

You can capture Monday's solar eclipse in Wisconsin with your cellphone, according to NASA.

You'll need to use a solar filter to protect your camera, and you'll also need a pair of solar viewing glasses to protect your eyes.

For more information on how to best capture the eclipse, you can visit NASA's website.

— Alex Groth

9:30 a.m. - Where to find eclipse glasses in and around Milwaukee, free solar eclipse glasses

Eclipse glasses are available for free, while supplies last, at Warby Parker. There are two Warby Parker locations in Wisconsin, in Milwaukee's Third Ward and blocks from the state capitol building in Madison.

Glasses will also be given out at some local events. You can find a list of viewing events here. Glasses will also be sold in some stores, such as American Science and Surplus, 6921 W. Oklahoma Ave., Milwaukee. Eclipse glasses are available for purchase while supplies last.

If you can't get your hands on some glasses, you can try your hand at crafting a DIY pair. Eclipse viewers can be made out of common household items such as cereal boxes, colanders, and cardboard or paper tubes. Tutorials on how to make your own glasses are available here.

— Steve Martinez

8:45 a.m. - Eclipse forecast shows clear skies in Milwaukee, clouds likely in western Wisconsin

Despite some worries last week that cloud cover might make the partial eclipse difficult, if not impossible, to see from Milwaukee, the National Weather Service said Monday morning that the forecast looks promising for viewing the astronomical event from our area.

"As we've gotten closer to today ... the skies have become more clear," said local NWS meteorologist Mark Gehring.

The Milwaukee area is expected to see clear skies this morning and potentially a few light clouds in the afternoon. The day is expected to be sunny, with a high of 63 degrees.

Other areas of the state might not have as much luck viewing the eclipse. A low-pressure system currently casting clouds over Iowa could make eclipse-viewing difficult from west-central Wisconsin, Gehring said. Clouds are also in the forecast for northern Wisconsin and much of Minnesota.

La Crosse is currently experiencing partly cloudy conditions, Gehring said. It's possible these don't clear in time for eclipse-viewing from the La Crosse and Eau Claire areas, but the "heating of the day" could sufficiently break up the clouds.

Claire Reid

What time is the solar eclipse in Madison, Janesville and other southern Wisconsin cities?

As the eclipse travels along its southwest-to-northeast path across the country, cities in western Wisconsin will see it slightly before the Milwaukee area. However, cities in southeastern Wisconsin are closer to the path of totality than those in the west and will perhaps see more noticeable overcast skies during the partial eclipse's peak.

Here's when the eclipse will peak in some of southern Wisconsin's major cities:

— Claire Reid

What time is the solar eclipse in Wisconsin?

For those living outside Milwaukee, you can enter your ZIP code, or select your city, below to see when the solar eclipse will reach your area and for how long, as well as what percent of the sun will be obscured at the eclipse's peak.

Can't see our graphics?What time is the total solar eclipse on April 8? Search your ZIP code for a viewing guide

What will the weather be like in Wisconsin, Milwaukee for the total solar eclipse?

Much of the state is expected to have cloud cover that could obscure the eclipse, though when those clouds will move out and open up a view is still up in the air. The timing could become more certain by late Monday morning.

"It is going to be dicey as far as cloud cover goes," explained John Gagan from the National Weather Service in Milwaukee. "Milwaukee will kind of be in an area where they could see some clearing, but I don't know if we're going to see 100% clear skies."

Going north and west from Milwaukee, it's more likely that clouds will prevent seeing the eclipse. For example, Madison is right on the line. It's "entirely possible" that the skies could clear up in time, especially because the eclipse peaks around 2 p.m. there.

The same is true for northeastern Wisconsin. Appleton and Green Bay will start the day with "quite a bit of cloud cover," but skies will partially clear by the late morning or early afternoon, explained Scott Berschback from the National Weather Service in Green Bay.

— Hope Karnopp

Here are some Milwaukee area solar eclipse events

Even if the weather puts a damper on your eclipse plans, you can still mark the rare astronomical occasion with these indoor or virtual events in the Milwaukee area:

— Claire Reid, Jordyn Noennig

More local eclipse events: Can't travel for the April 8 solar eclipse? Experience it at these Milwaukee eclipse events

When is the next total solar eclipse in Wisconsin after 2024?

After Monday, the lower 48 states won't see another total solar eclipse until Aug. 23, 2044. However, only three states ― Montana, North Dakota and South Dakota ― will be on its path of totality. According to NationalEclipse.com, most Western and Midwestern states, including Wisconsin, will see a partial eclipse during this event.

Thankfully, you won't have to wait another 20 years for the next total solar eclipse, though. Less than a year later on Aug. 12, 2045, another one will grace the skies. Its path of totality will touch South America, the Caribbean and 15 U.S. states from California to Georgia. Wisconsin and most of the Midwest will again see a partial eclipse.

The next time Wisconsin will be on the path of totality for a total solar eclipse will be Sept. 14, 2099, said Dr. Jean Creighton, director of the University of Wisconsin-Milwaukee's Manfred Olson Planetarium. Milwaukee and much of the rest of the Midwest will be on the path, according to NASA.

Wisconsin was last on the path of totality 70 years ago. Northwestern portions of the state, including Spooner and St. Croix Falls, experienced totality on June 30, 1954. Meanwhile, Milwaukee hasn't seen totality since the Middle Ages, Creighton said. The city hasn't been on the path of a total solar eclipse since May 16, 1379.

— Claire Reid

Over the top (rope): Milwaukee seeks to bring 'Royal Rumble' to American Family Field

WEST ALLIS, Wis. (CBS 58) -- Inside 'The Drunk Uncle' late Wednesday afternoon, two customers chatted at the bar, several stacks of newly arrived beer cases sat up against the wall, and professional wrestling played on all the TVs.At this dive bar on the corner of S. 68th St. and W. Burnham St., pro wrestling is always on each screen, aside from the rotating tap beer list."We show that here, and man, I'll tell you, everybody loves it," owner Neal Steffek said.While this is one of the places Milwaukee wrestling ...

WEST ALLIS, Wis. (CBS 58) -- Inside 'The Drunk Uncle' late Wednesday afternoon, two customers chatted at the bar, several stacks of newly arrived beer cases sat up against the wall, and professional wrestling played on all the TVs.

At this dive bar on the corner of S. 68th St. and W. Burnham St., pro wrestling is always on each screen, aside from the rotating tap beer list.

"We show that here, and man, I'll tell you, everybody loves it," owner Neal Steffek said.

While this is one of the places Milwaukee wrestling fans gather each month to watch pay-per-view events, city and state officials are hoping to bring one of the biggest shows in professional wrestling to American Family Field.

CBS 58 has learned Milwaukee leaders have been in talks with World Wrestling Entertainment (WWE) and are pitching them on hosting a future 'Royal Rumble' at the ballpark once it's been winterized.

A source, who asked not to be identified because they did not want to share too much about the conversations, said city and state representatives met with WWE officials in Philadelphia last weekend during the company's biggest annual event, 'WrestleMania.'

While 'WrestleMania' is probably out of Milwaukee's reach, city and state officials hoped to attract WWE's next-biggest draw on the calendar.

"'WrestleMania', which we just had [airing at the bar], that is by far number one," Steffek explained. "'Royal Rumble' and 'Summer Slam' are right behind it."

Mayor Cavalier Johnson posted on the social media site, 'X' Wednesday an article about the revenue generated by concerts at American Family Field.

"...@AmFamField become the 19th top-grossing stadium for concerts in the United States, and 35th in the world..." This will help to drive more concerts, attention, vibrancy, and development here. I wouldn't be surprised if @WWE found interest here too.https://t.co/kLgOLv1cFB

— Cavalier Johnson (@CavalierJohnson) April 10, 2024

"I wouldn't be surprised if WWE found interest here too," Johnson wrote.

Jeff Fleming, a spokesperson for the mayor's office, said Johnson was not part of the contingent in Philadelphia. However, Flemming added Johnson has had previous talks with WWE about bringing one of its signature events to Milwaukee.

The 'Royal Rumble' would make the most sense for Milwaukee because it's held in January whereas 'Summer Slam' is held during the middle of Major League Baseball's season.

American Family Field is set to be winterized after the 2025 baseball season, so 2026 would be the soonest a 'Royal Rumble' could come to Wisconsin.

The winterization project is covered as part of a funding deal state leaders approved last year providing $500 million in taxpayer support for renovations at the stadium.

VISIT Milwaukee President Peggy Williams-Smith confirmed the city was hoping to land the event.

"We would love to welcome WWE’s Royal Rumble to Milwaukee in a future year," she said in a statement. "And WWE knows it!”

Last month, Gov. Tony Evers signed a bill establishing a grant program for Wisconsin cities seeking money to help outbid other places in the pursuit of major events. The bill passed unanimously in the Assembly after clearing the Senate on a voice vote earlier this year.

While the program's original budget was $10 million, that number has been adjusted down to $5 million.

WWE's biggest shows draw thousands of visitors and millions of eyeballs watching on television. According to the company, this past 'WrestleMania' saw a paid attendance of more than 145,000 over two nights and set new TV viewership records, including 67 million views on WWE's YouTube channel over a 24-hour period.

"It's bigger than State Fair, it's bigger than Summerfest. The entire world comes here," Steffek said. "Not just the Midwest, not just the country, the entire world. It's a game-changer."

Tyler Barnes, a spokesperson for the Milwaukee Brewers, did not specifically mention WWE in a statement, but he said the ballpark will be able to host a wider array of events year-round once it's winterized.

"American Family Field has successfully hosted many high-profile events, from Brewers baseball to concerts and other sports," Barnes said. "We are always looking to diversify and bring new, significant events to the facility. This opportunity would certainly qualify."


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