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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in El Paso, TX

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in El Paso, TX.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in El Paso, TX, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney El Paso, TX
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in El Paso, TX?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer El Paso, TX

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in El Paso, TX.

 Trademark Attorney El Paso, TX

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in El Paso, TX can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm El Paso, TX

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in El Paso, TX, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer El Paso, TX
 Trademark Firm El Paso, TX

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in El Paso, TX.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer El Paso, TX

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in El Paso, TX

What's open and closed on Martin Luther King Jr. Day in Texas? Supermarkets, banks, more

It's also a day when many may reflect on the civil rights leader and his famous "I Have a Dream" speech. It is one of the most memorable speeches at the March on Washington for Jobs and Freedom. More than 200,000 people were reported to have watched it by the end.The day is designated National Day of Service and encourages Americans to volunteer to improve their communities. Some organizations, including the city government, will be inspired to use the day to do service projects for their communities.He...

It's also a day when many may reflect on the civil rights leader and his famous "I Have a Dream" speech. It is one of the most memorable speeches at the March on Washington for Jobs and Freedom. More than 200,000 people were reported to have watched it by the end.

The day is designated National Day of Service and encourages Americans to volunteer to improve their communities. Some organizations, including the city government, will be inspired to use the day to do service projects for their communities.

Here is a closer look at what to expect on Martin Luther King Jr. Day, including Monday's closings.

Are banks closed on Martin Luther King Jr. Day?

Yes, banks are closed. However, ATMs and online banking services will still be available.

Is the U.S. Post Office closed on Martin Luther King Jr. Day?

Yes. The U.S. Postal Service observes 11 official holidays annually, including Martin Luther King Jr. Day. Post offices will be closed on Monday, Jan. 20, and the Postal Service will not deliver regular mail or packages on that date.

Are shipping services, like UPS and FedEx, open on MLK Day?

UPS pickup and delivery services are not available on Monday, Jan. 20, and UPS Store locations may be closed, according to the company's website. Customers should check with their local stores for specific hours of operation.

Are supermarkets open on MLK Day?

Supermarkets in New Hampshire will be open on Jan. 20, though they may have reduced holiday hours. Be sure to check with your local store.

Will Target, Walmart be open on MLK Day?

Most major retailers — like Target, Walmart and Costco — remain open on MLK Day.

Some locations could have modified hours for the holiday.

Will Walgreens, CVS be open on MLK Day?

Pharmacies like Walgreens and CVS should be open on MLK Day, but some locations may have adjusted hours. Check with the local location to confirm.

Services closed Monday

· All El Paso Municipal Court locations.

· City of El Paso and El Paso County offices.

· All La Fe facilities. Facilities will resume regular business hours on Tuesday. Information, La Fe Administration Office, 915-534-7979.

· Doña Ana County administrative offices. Emergency services will not be affected and regular business hours for administrative offices will resume at 8 a.m. Tuesday, Jan. 21.

· Lower Valley Water District. Monday's pickup will move to Tuesday.

Are schools off on Martin Luther King Jr. Day?

Yes, students have the day off.

The Anthony, Canutillo, Clint, El Paso, Gadsden, Fabens, Ysleta and Socorro independent school districts will be closed for the holiday, as well as Texas Tech University Health Sciences Center El Paso and the University of Texas at El Paso.

San Elizario School District does not have classes on Monday.

El Paso Community College (EPCC) will not offer services (except for online registration for current students at Self Service Banner). The holiday coincides with the beginning of the spring 2025 semester. The first day of classes will be Tuesday, Jan. 21.

More:RedNote, is it the alternative app for TikTok users? What to know

María Cortés González may be reached at 915-546-6150, [email protected] and @EPTMaria on Twitter.

USA Today Network contributed to this report.

El Paso business owner fears TikTok ban could hurt local small businesses

2EL PASO, Texas (KFOX14/CBS4) — The potential ban of TikTok in the United States could have significant implications beyond just losing a popular social media platform, according to an El Paso business owner.Antonio Esparza runs a TikTok shop called "Sabores de Mexico" and he has been using the app to sell Mexican candy and other items to customers nationwide and internationally."So I started selling on Amazon first before I started selling on TikTok," Esparza said. "I've been selling on Am...

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EL PASO, Texas (KFOX14/CBS4) — The potential ban of TikTok in the United States could have significant implications beyond just losing a popular social media platform, according to an El Paso business owner.

Antonio Esparza runs a TikTok shop called "Sabores de Mexico" and he has been using the app to sell Mexican candy and other items to customers nationwide and internationally.

"So I started selling on Amazon first before I started selling on TikTok," Esparza said. "I've been selling on Amazon for about three years now, but I started selling on TikTok about a year, a little bit over a year now. I started in November of 2023. I joined TikTok shop because I was unemployed at the time and I was just looking for additional income. I joined because I was like, 'why not, you know, I have nothing to lose. I'm already selling on Amazon. Let's just see what happens.' And within the first month of joining TikTok, I went viral and sales just exploded."

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Esparza has since taken steps to mitigate the potential impact of a TikTok ban by launching a website and opening a brick-and-mortar store in El Paso.

However, he expressed concern about the broader economic effects of such a ban.

"Yeah, so not only is it affecting me as a small business owner that's on TikTok shop, but there are other businesses here locally like Mexican Candy Lady, Nibble Munchies Market that's in Las Cruces, and there's another border town, I think they're in the Rio Grande Valley, Chilito Loco," Esparza said. "And there's also other influencers and creators that are on TikTok that blew up on TikTok that are here locally, that their livelihood depends on this. So it's not just like entertainment, but it's also people's livelihood that they use to pay, you know, their groceries or rent, their utilities, all that."

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The future of TikTok remains uncertain as the Supreme Court deliberates on whether to uphold the ban.

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Movies and TV shows casting in El Paso

CanvaMovies and TV shows casting in El PasoThe glitz and glam of Hollywood captures the attention of Americans starting from an early age. Beyond celebrities’ Instagram Stories and red carpet poses, there are actors out there paying their dues and honing their craft in pursuit of a sustainable career or a fulfilling sideline. Submitting to casting calls is a big part of that journey.Whether you’re a working actor or an aspiring one, you might be curious to know which movies and TV shows are casting roles ...

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Movies and TV shows casting in El Paso

The glitz and glam of Hollywood captures the attention of Americans starting from an early age. Beyond celebrities’ Instagram Stories and red carpet poses, there are actors out there paying their dues and honing their craft in pursuit of a sustainable career or a fulfilling sideline. Submitting to casting calls is a big part of that journey.

Whether you’re a working actor or an aspiring one, you might be curious to know which movies and TV shows are casting roles near you. Backstage compiled a list of projects casting right now in El Paso, nearby cities, and nationwide, and which roles they’re looking to fill.

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‘Romance/Family Friendly Movie – Building a Love, Like Ours 2025’

– Project type: feature film– Roles: — Julia / Julian the Baker (supporting, 40-70)— Director of Photography (crew)— Lovely (lead, 22-40)– Average hourly rate: $94– Casting locations: El Paso, Texas– Learn more about the feature film here

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‘Florence (Short Film For Festivals)’

– Project type: short film– Roles: — Mateo D. (lead, male, 20-26)— Mateo’s Girlfriend (supporting, 20-26)— Maria D. (lead, female, 35-45)– Average hourly rate: $20– Casting locations: El Paso, Texas– Learn more about the short film here

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‘Untitled Feature Film’

– Project type: feature film– Roles: — Charlotte (lead, female, 21-40)– Average hourly rate: $44– Casting locations: nationwide– Learn more about the feature film here

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‘Lowball’

– Project type: feature film– Roles: — Jenna (day player, 18-30)— Max (lead, 25-35)– Average hourly rate: $125– Casting locations: nationwide– Learn more about the feature film here

This story was produced by Backstage and reviewed and distributed by Stacker.

Study ranks Texas city No. 1 for 'least variety of things to do' among midsized cities

While El Paso has lots to be proud of — endless hiking in the Franklin Mountains, beautiful views along Scenic Drive, and a growing downtown with ...

While El Paso has lots to be proud of — endless hiking in the Franklin Mountains, beautiful views along Scenic Drive, and a growing downtown with a new children's museum — the Sun City still managed to land on a list of the "The Most Boring Cities inAmerica."

Some El Pasoans have been known to utter the words, "there's nothing to do here," and a recent study by Solitard.com (a website where you can play solitaire for free) found that El Paso takes the number one spot for the midsized U.S. city with the "least variety of things to do."

El Paso also ranked 11 on the list of "most midsized boring cities in the United States."

The study said it analyzed over a quarter million Google Maps to find the fewest things to do per capita—it then listed the cities it found to have little variety in leisure and entertainment options. The cities were then separated by large, midsized and small categories.

El Paso had 266 unique things to do, the analysis claimed.

Need a break? Play the USA TODAY Daily Crossword Puzzle.

Other "boring" places in Texas to land on the list include smaller cities like Garland and Arlington, and bigger metros, like Dallas, Ft. Worth and San Antonio.

Cities that rank as the least boring on the lists include Las Vegas, Nevada and San Diego, California.

Despite what this study says, many of us native to the borderland have grown to appreciate El Paso's unique and rich culture, beautiful mountainous landscape and with a little bit of creativity, have found some pretty fun things to do.

Things to do in El Paso

By the way, here are some of the top attractions in El Paso, according to TripAdvisor:

Natassia Paloma may be reached at [email protected], @NatassiaPaloma on Twitter; natassia_paloma on Instagram, and Natassia Paloma Thompson on Facebook.

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The Last Cowboy Boot Masters of El Paso

Jose Contreras is one of only a handful of artisans who still make cowboy boots the old-fashioned way. Christ Chavez for Atlas ObscuraIn This Story Destination Guide 1 Articles 9 Places ...

Jose Contreras is one of only a handful of artisans who still make cowboy boots the old-fashioned way. Christ Chavez for Atlas Obscura

In This Story

Destination Guide 1 Articles 9 Places

Destination Guide 63 Articles 378 Places

On an otherwise quiet weekday morning in Segundo Barrio, a working-class neighborhood on the south side of El Paso, the tap, tap, tap of Jose Contreras’ hammer echoes from inside the blue warehouse on Cotton Street. With silver nails clamped between his lips, the 61-year-old uses a special pair of pliers to tug a shaft of red leather over a wooden shoe form and tap it into place.

At a workbench nearby, Victor Rodriguez squints as he coaxes one side of a boot top beneath the needle of an antique Singer sewing machine, creating a flame-shaped stitch in clean white thread. It’s a skill Rodriguez learned from his father more than half a century ago in their home on the opposite bank of the Rio Grande, in Ciudad Juárez, Mexico.

“These guys are some of the best in the world,” says Joey Sanchez, owner of the boot company CABOOTS, whose family has employed Contreras and Rodriguez for more than 30 years. But when he looks around the tiny shop on Cotton Street—littered with scraps of leather and patrolled by a black and white alley dog called Chicho—he can’t help but remember the way it used to be.

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“When I was a kid, this place was loaded with bootmakers. We had four cutters there, two lasters there, and more finishers back there,” he says, recalling the racket created by their hammers, sanders, and sewing machines. “It sounded like a casino in here.”

Today, Contreras and Rodriguez aren’t just the only bootmakers in the shop—even in their early 60s, they’re among the youngest bootmakers left in the business. There’s a name for craftsmen like them, according to Sanchez. Agujas de oro, or Golden Needles, are artisans who still know how to make boots the old-fashioned way. Many have been doing it since they were kids, growing up near the United States-Mexico border.

Situated along the route of westward cattle drives during the late 19th century, El Paso bootmakers had access to plenty of leather, as well as an abundance of customers—cavalry fighting in the Mexican Revolution and cowboys, both of whom valued the style for its sturdiness and a high, underslung heel that stayed put in a stirrup. During the 20th century, as cowboy boots found a new home in rock ‘n’ roll and on the runways of the fashion world, El Paso remained the Mecca of custom cowboy boot production in the United States, turning out shoes that were increasingly more work-of-art than work-a-day, with ornate inlays, complicated stitch patterns, and dazzling paint jobs.

“When people come to El Paso, they’re interested in two things,” says Jose Sanchez, Joey’s dad whose own father founded the boot shop that would one day become CABOOTS back in 1928, “eating Mexican food and buying boots.”

But as big boot companies turned to laser cutting and computer stitching to streamline production and reduce costs, manufacturers in El Paso—where celebrities like Taylor Swift, Kendrick Lamar, and Chris Stapleton still arrive to pick out their flashy footwear—are struggling to replace these artisans when they retire or pass away. In fact, agujas de oro are in such high demand around the Texas border town that many of them work at more than one shop.

At nearby Rocketbuster Boots, which looks more like an art gallery than a shoe shop, owner Nevena Christi says the finishers—the employees who stack and sand the boot’s leather heels—rotate around town like “guns for hire.” That part of the process involves pushing a completely finished boot—which can take six months to complete and cost more than a used car—into a power sander. “They can’t make mistakes,” Christi says. “They’re like diamond cutters.”

But some agujas de oro are permanent fixtures at Rocketbusters, like Pedro Sarmiento, who, like Jose over at CABOOTS, is a laster, meaning he attaches the upper part of a boot onto a last, a foot-shaped mold that gives a boot its final shape. It’s a job that requires the 77-year-old Sarmiento, hunched over on a low stool, to stretch and nail and shave the leather over and over as it slowly takes form, all the while ensuring the boot is straight and smooth on all sides. Each week, he finishes about three pairs of boots this way.

Sporting his own pair of lace-up, anaconda-skin boots, Sarmiento says he learned the trade from his brother, when the two were growing up in Juarez. “I just needed to work,” he remembers. “And I enjoyed the work.”

“Pete is a traditional craftsman,” says Christi. “He does it, and he does it right. He’s not looking for a shortcut.”

She’s as complimentary about Raul Chavez, a topstitcher who’s manned the same Singer sewing machine at the shop for almost three decades. “Raul is Rocketbusters. He’s the master.”

Chavez learned the trade growing up in Juarez, threading his first needle at just nine years old. “I could barely touch the pedals,” he says. Working on commission for bootmakers across the border, Chavez made about a dollar a week at first, but it wasn’t just the money that drew him. “I’ve always liked to sew, it’s one of my passions. I’ve left and done other types of work, but I always come back to this, because this is what I really enjoy.”

For Jose Gomez, who works next to Chavez welting—or closing—boots and adding decorative stitching, learning to make boots at age 12 was the continuation of a family tradition. “Three generations back, they’re all shoemakers,” he says. The 54-year-old touches hundreds of boots a year, but rarely wears them himself. “They’re too heavy,” he says with a smile, “you get tired.”

Across the table from Jose sits Manny, the Gomez family’s fourth generation to work in the boot business. Jose recruited his nephew to Rocketbusters after he finished high school. Today, Manny, 42, spends his days carving leather into every shape imaginable for the 350 or so custom boot orders the shop receives a year—steers, snakes, and lots of skulls among them—using store-bought blades he grinds himself. “They are different sizes for different tasks,” he explains. “One for cutting, one for scything.”

Twenty years in, Manny is still somewhat of a rookie in the boot world, but he doesn’t see a lot of younger people coming up behind him, he says. “I have two girls and three boys. None of them are interested in boots.”

Chavez, whose own children work in trucking and landscaping, agrees. “I’m not sure why young people are not doing it,” he says. “This is beautiful work.”

Rocketbuster owner Christi strikes a more optimistic tone. She’s heartened by the number of young women—who now outnumber the men in her shop—that are entering the industry, including Lizbeth McFarland. A Panama native who loves to work with her hands, McFarland describes her job as “all the little details,” adding the rivets, sequins, and rhinestones to nearly finished boots.

“In a world that keeps getting more and more generic, things that are unique stand out even more,” Christi says. “People want unique things.”

Back in the blue warehouse on Cotton Street, Jose Sanchez can’t help but eulogize. “Shoemakers are a dying breed,” he says, nodding toward Rodriguez and Contreras, each preoccupied by the bit of leather in their hands. “You just can’t find guys like these anymore. All the stuff they do by hand, other people do with machines. But machines just don’t do it as well.”

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