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Providing U.S. trademark services throughout the U.S. and across the globe.
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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in Sacramento, CA

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Sacramento, CA.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

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Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Sacramento, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Sacramento, CA
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Sacramento, CA?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer Sacramento, CA

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Sacramento, CA.

 Trademark Attorney Sacramento, CA

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in Sacramento, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm Sacramento, CA

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Sacramento, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer Sacramento, CA
 Trademark Firm Sacramento, CA

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Sacramento, CA.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer Sacramento, CA

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in Sacramento, CA

Nets to hire Kings assistant Jordi Fernandez as next head coach, per report

The Brooklyn Nets are hiring Sacramento Kings assistant Jordi Fernandez as their next head coach, according to ESPN's Adrian Wojnarowski. Fernandez, just 41 years old, was one of the ...

The Brooklyn Nets are hiring Sacramento Kings assistant Jordi Fernandez as their next head coach, according to ESPN's Adrian Wojnarowski. Fernandez, just 41 years old, was one of the NBA's fastest-rising assistants.

After a six-year stint under Michael Malone with the Denver Nuggets, Fernandez joined the Kings as their associate head coach under Mike Brown before the 2022-23 season and helped lead their turnaround into a winning team. He is also the head coach of Canada's national team and led the squad to a bronze medal at the 2023 FIBA World Cup.

The Nets have seen quite a bit of coaching turnover in recent years. Kenny Atkinson, Sean Marks' first head-coaching hire in Brooklyn, was ousted during the 2018-19 season as the team transitioned from a rebuild into a contention window with Kevin Durant and Kyrie Irving. He was eventually replaced by Steve Nash, but the Nets soured on him after a little more than two seasons. Assistant Jacque Vaughn took over from there, but he was fired in February after the Nets, expecting to be somewhat competitive this season, fell far below .500.

Now, Fernandez will join a Nets team in a somewhat transitional period. Durant, Irving and James Harden are gone. The Nets have a mountain of draft picks acquired by trading those superstars and a decent collection of young talent to develop in their place. But Brooklyn lacks a foundational star of its own now.

In theory, their approach to rebuilding the roster has been to preserve those picks and wait to trade them for a replacement star. Donovan Mitchell has been a frequently-rumored target, and his offense would pair nicely with defensive aces like Mikal Bridges and Nic Claxton. Bridges has two years left on a deal that is well below market-value, so that is Brooklyn's window to significantly improve the roster.

If the Nets can do so, that roster will be led by a new coach that had become highly sought after around the NBA. Fernandez interviewed for multiple head-coaching jobs last season, and his strong World Cup performance only improved his stock. Now, he gets his first chance as an NBA head coach.

‘Unique, adult-only’ happy hour in Sacramento lets you hang with zoo animals

If Sacramento’s happy hour scene is getting predictable, maybe an evening surrounded by zoo animals will spice things up.On Thursday, the Sacramento Zoo at 3930 W Land Park Drive in Land Park will host its first happy hour of the year with music, food and drinks.“Dance and groove to a fun mix of live music from local favorites,” the zoo wrote on Monday via newsle...

If Sacramento’s happy hour scene is getting predictable, maybe an evening surrounded by zoo animals will spice things up.

On Thursday, the Sacramento Zoo at 3930 W Land Park Drive in Land Park will host its first happy hour of the year with music, food and drinks.

“Dance and groove to a fun mix of live music from local favorites,” the zoo wrote on Monday via newsletter to subscribers. “Get the group together, dance the night away, and enjoy the sights and sounds of the zoo at night.”

Northern California party band Cover Me Badd will take the zoo’s stage in April with a mix of hip-hop, 80s rock, 70s funk, 2000s tunes, country and current jams.

Northern California’s Jessica Malone Band and high energy ensemble Fast Times Band are also slated for the spring.

Nonrefundable tickets are limited, according to the zoo’s website, priced at $25 each ($20 for zoo members).

Bundled tickets to all three events are $60 ($45 for zoo members).

The social is from 5 p.m. to 8 p.m. on Thursday at the Sacramento Zoo.

“Don’t miss this unique, adult-only evening,” the zoo said.

The next events are scheduled for the same time on May 16 and June 13.

Eventgoers can choose from a variety of pub food and drinks for a separate fee on the night of the event, the zoo said.

Also on the list will be wine, beer, canned cocktails and nonalcoholic beverages.

No.

IDs will be checked at the door and “no one under 21 will be admitted” the zoo said.

This story was originally published April 16, 2024, 10:20 AM.

How the A’s new home, West Sacramento, transformed into a major league city

The Oakland A’s are baseball’s biggest losers. But their new temporary home — West Sacramento — is a winner.No California city has had a better 21st century than West Sacramento. The municipality has grown in population and prosperity with striking speed, even as California has stagnated.The A’s will spend 2025 through at least 2027 playing in West Sacramento’s minor league ballpark until its new stadium is built in their future home, Las Vegas. Perhaps their relocation will bring West Sac, a...

The Oakland A’s are baseball’s biggest losers. But their new temporary home — West Sacramento — is a winner.

No California city has had a better 21st century than West Sacramento. The municipality has grown in population and prosperity with striking speed, even as California has stagnated.

The A’s will spend 2025 through at least 2027 playing in West Sacramento’s minor league ballpark until its new stadium is built in their future home, Las Vegas. Perhaps their relocation will bring West Sac, as it’s often called, more of the notice it merits, especially in city halls and among state policymakers.

The city’s success is best explained through three paradoxes.

The first paradox: West Sac grew rich because it was so poor. Sacramento became a city in 1849, but West Sacramento didn’t incorporate until 1987. For most of the 20th century, it was an afterthought — an industrial town of seedy hotels, vacant lots and warehouses.

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All that kept land prices low, which made West Sac attractive as the region became more expensive. A first wave of development, beginning in the 1990s, focused on the riverfront and included the A’s future ballpark, which opened in 2000.

This brings me to the second paradox: West Sac achieved big success because it was small. A quarter century ago, it had just 30,000 residents and a median household income of $32,000. (Today those figures are 54,000 people and $87,000). The powerful unions, environmental groups and state agencies that often delay or block California projects had little interest in a poor small city.

So, the ballpark took just 19 months to build. Businesses found they could launch quickly. And while housing construction languished elsewhere, West Sacramento built market and affordable housing, as well as entire new neighborhoods, at some of the fastest rates in California. The small city also brought in large new retailers, most notably the Sacramento region’s first IKEA, which produced the sales taxes that West Sac could use for more projects and better services.

Such speedy development points to the third paradox: West Sac benefited because of its distance from and its proximity to the city of Sacramento.

The two cities are just across the Sacramento River from each other. But West Sac is a separate municipality situated in a different county, Yolo, with a mix of rural areas and smaller cities. Sacramento runs on constant political competition, which can distract from the slow and painstaking work of governance. West Sac has had the good fortune of stable political leadership for over a generation.

The embodiment of that stability was Christopher Cabaldon, a legislative aide and higher education administrator who first moved to West Sac after taking the wrong freeway off-ramp. He ended up serving on the City Council and then as mayor for more than two decades.

In a small community, he could move fast.

“We focus on results as opposed to process,” he told Governing magazine in 2019. “A lot of other communities are into community meetings and workshops and planning and task forces and consultant reports, and, no, that’s not us.”

In contrast to Sacramento, where the city government is prone to obsess about creating signature attractions (an arena, an aquarium), to draw visitors, West Sac focused on building the housing and amenities to attract more residents.

Its proximity to the state Capitol eventually became a draw. As California’s growing state government brought more people to Sacramento and affordable housing became ever harder to find, people took notice of West Sac, with its new homes, new neighborhoods and new restaurants. Many West Sac residents lived so close to the Capitol that they could walk across the Tower Bridge and be at work in minutes.

In 2014, West Sac was named the “Most Livable City in America” by the U.S. Conference of Mayors. The honor only made West Sac more ambitious. In 2017, with more families moving in, the city devoted its growing revenue to West Sacramento Home Run, an initiative offering universal preschool and college saving accounts.

Ironically, the very same state government that helped West Sac grow also produces regulations that make it harder for California cities to grow. Now that West Sac is bigger, its leaders confront more obstacles and opposition. But West Sac remains a great counter-example of what California cities might do if they had more freedom.

The A’s decision to come to town brought public joy to the Sacramento region, where residents say they can’t wait to go to the West Sac ballpark and marvel at famous Dodgers and Yankees stars as they hit homers against the weak, and temporary, home team.

Of course, the real marvel won’t be the ballplayers, but the small city they’ll be visiting.

Joe Mathews writes the Connecting California column for Zócalo Public Square.

April 14, 2024

Syndicated columnist

Joe Mathews is Connecting California columnist and California editor at Zócalo Public Square, an Ideas Exchange that is a project of New America and Arizona State University.

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Guest opinions in Open Forum and Insight are produced by writers with expertise, personal experience or original insights on a subject of interest to our readers. Their views do not necessarily reflect the opinion of The Chronicle editorial board, which is committed to providing a diversity of ideas to our readership.

The Kings’ record is almost identical to last year. Why do fans this season feel disappointed?

Boos rained down from the Golden 1 Center stands on March 7. The Sacramento Kings were doing what they had done all season: play down to the level of their opponent, in this case, the cellar-dwelling San Antonio Spurs.Such a reaction would have seemed foreign during the charmed 2022-23 season, when fans basked in the unexpected glow of the startup Kings’ f...

Boos rained down from the Golden 1 Center stands on March 7. The Sacramento Kings were doing what they had done all season: play down to the level of their opponent, in this case, the cellar-dwelling San Antonio Spurs.

Such a reaction would have seemed foreign during the charmed 2022-23 season, when fans basked in the unexpected glow of the startup Kings’ first winning record in 16 years. Yet despite similar results in 2023-24, this season has felt slightly underwhelming to many fans.

Recent losses, injuries to key rotation pieces and a season-long difficulty finishing winnable games have tempered optimism heading into the play-in tournament. Fans such as Harrison Barley, 15, packed Downtown Commons before Sunday’s regular-season finale — a 121-82 victory over the Portland Trail Blazers — unsure of what the next few days would hold.

“I feel like they’re just the same as last year, (and) I feel like they should be better than last year,” Barley said. “It’s kind of a disappointment, but they got hit with some hard injuries at the end, so you can’t be too mad.”

Starting shooting guard Kevin Huerter is out for the season after dislocating his shoulder and tearing his labrum on March 18, while 6th Man of the Year candidate Malik Monk has missed the past two weeks since spraining his MCL on March 31.

Role-players such as Keon Ellis and Harrison Barnes have stepped up in their absences, but haven’t been able to shoulder the load entirely. Meanwhile, fans such as Pablo Bautista, a season ticket holder since the team played at Arco Arena, have raised their expectations beyond a long-elusive .500 record.

“With the fans, everybody expects good play (now),” Bautista said. “I’m sure everybody expects them to win the whole thing. I know I was one of the people that was like, ‘this is our year, come on, we’re going to do it.’ But as you guys can see, they’ve struggled in the later part of the year, and we’ll see what happens (in the play-in tournament). We’re struggling right now as it is.”

The Kings finished the season 46-36 (.561), just two wins shy of the team’s total in 2022-23, when they finished third in a loaded Western Conference. This year, they limped into Sunday’s finale having lost five of their last six and fallen to the back end of the play-in tournament as the No. 9 seed, with a match-up against the Golden State Warriors looming Tuesday night.

“I don’t know how it’s going to go,” Anthony Guttig, 23, said Sunday. “Obviously I’ve got hope because it’s my team, but I don’t know, man. It’s going to be a rough one for sure. But I think we can get it done. We’re a gritty team, put in a bunch of work.”

If the Kings advance past the play-in tournament, they’ll likely face off against top seeds such as the Minnesota Timberwolves, Denver Nuggets and Oklahoma City Thunder — all of whom Sacramento has beaten this season.

Yet the Kings might have made the playoffs outright — or at least earned a higher play-in seed, improving their odds of moving on — had they locked up a few more contests against weak opponents. Losses such as a Feb. 7 collapse against the Detroit Pistons, who came into the game 6-43 and were missing their two leading scorers, stings in retrospect.

“Losing games to teams like the Pistons and the (Washington) Wizards is not good,” Barley said. “This team beats so many good teams and loses to really bad ones. It’s really unpredictable, so you never know what could happen.”

Playoff basketball can be similarly surprising, and the Kings did drub the Blazers on Sunday to end the regular season on a positive note.

They sport a 2-2 record this season against the Warriors, their first play-in opponent. The winner of that game will play either the 8th-seeded Los Angeles Lakers, whom the Kings swept in four regular season games, or the 7-seed New Orleans Pelicans, who went 5-0 against the Kings.

With De’Aaron Fox and Domantas Sabonis still leading the team and Monk angling for an early return from his knee injury, the NBA should be on notice if the Kings make it through the play-in tournament, lifelong fan Jameson Malvesta said Sunday.

“The Kings can seriously be a dark horse in the playoffs, because even though they’re not as high-seeded as they were last year, they have a lot of really good players like Fox and Sabonis that can turn up in the playoffs,” Malvesta said. “They’re going to surprise a lot of people.

This story was originally published April 14, 2024, 3:03 PM.

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