If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Sacramento, CA.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Sacramento, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Sacramento, CA.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Sacramento, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Sacramento, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
Cat Tales Feline Health Center fills 4,039 square feet in Davis’ Anderson Plaza shopping center, twice as large as most cat-focused veterinary practices. Yet customers, many of whom don’t own cats, show up for a small, cramped room adjacent to the lobby.Opened on Dec. 16 at 606 W. Covell Blvd., Cat Tales is home to Tabby Tea Cat Lounge & Adoption Center, ...
Cat Tales Feline Health Center fills 4,039 square feet in Davis’ Anderson Plaza shopping center, twice as large as most cat-focused veterinary practices. Yet customers, many of whom don’t own cats, show up for a small, cramped room adjacent to the lobby.
Opened on Dec. 16 at 606 W. Covell Blvd., Cat Tales is home to Tabby Tea Cat Lounge & Adoption Center, the Sacramento region’s first cat cafe. It’s a long-awaited place for cat lovers to get their feline fix — and maybe come home with a new pet.
Owners Julie Cole and Chris Shacoski, who also run the attached veterinary clinic, keep up to four adoptable cats at a time in Tabby Tea from the Yolo County Animal Shelter. Hourlong visits to the cat cafe can be reserved online and cost $10, including the customer’s choice of seltzer, tea, yerba mate, kombucha or coffee.
That price is designed to attract UC Davis students, who might miss their cats back home or aren’t able to adopt. Even cat-owning students such as Laura Ellison, a senior studying animal science at UC Davis and a veterinary assistant at a nearby clinic, may visit to play with others.
“I think cats in general are just very therapeutic to be around ... especially for people that don’t have pets,” Ellison said. “I know I was still in my freshman year at UC Davis, some place like this would be definitely a big help, especially with general school stress.”
To keep a calm, rescue-friendly environment, Tabby Tea only allows children when accompanied by an adult. Guests are asked to dangle toys from wands rather than handle cats with their bare hands, and keep from waking any felines sleeping in their circular nooks.
Overstimulated cats can retreat to a visitor-free area through a small door to recharge their social batteries. The rest of the veterinary is designed to soothe cats: phones don’t ring, machines don’t beep and all animals’ eyes in decorative paintings face away from the real-life veterinary patients.
“This whole clinic was designed from the moment it was dreamed up with only cats in mind,” Shacoski said. “In most (animal) hospitals, cats just fit into the dog world. The colors on the walls, the fact that it’s calm and quiet, everything we do, the way our staff is trained, the way we handle the cats is all the latest knowledge base for treating cats the best.”
The world’s first known cat cafe opened in Taiwan in 1998, sparking a craze across Asia and, later, the United States. Cole and her daughter visited their first cat cafe in Salt Lake City and fell in love with idea, adding similar businesses to their itineraries for Florida vacations and driving to Chico Cat Cafe, KitTea Cat Lounge in San Francisco and Cat Town in Oakland closer to home.
Cat cafes, however, have struggled to take off in the Sacramento region. Capital Cat Cafe first teased its opening to huge fanfare in 2021; more than three years later, the aspiring Boulevard Park business has yet to open its doors, bedeviled by one delay after another.
A previous Davis concept called the Pawrlor hosted some pop-ups but called it quits in 2018 before its brick-and-mortar location could open, citing issues with its building and a lack of funding. Lincoln has Champy’s Catfe in FieldHaven Marketplace, where beverage service has been discontinued but customers can bring in outside drinks while playing with adoptable rescues. Bradshaw Animal Shelter in Mather had a small cafe prior to the pandemic, which has also been nixed.
Tabby Tea, thus, has essentially no regional competition. But its greatest business advantage is that the owners don’t need it to make money.
Cat Tales’ veterinary care will generate far more revenue than Tabby Tea’s $10 covers ever could, Shacoski said. The owners are at the tail end of their careers — both came out of retirement to start Cat Tales, in fact — and included Tabby Tea in the business simply because they wanted a cat cafe in Davis.
“We’ve been vets for a long time. We’ve owned practices. We’ve done OK, and we really just want to give back to the community,” Shacoski said. “We’re not worried about making money from the cat cafe. In fact, if we ever generate any income, we’re giving it away.”
Cole and Shacoski were already interested in opening a cat cafe when Shacoski caught wind that a group of Da Vinci Charter Academy high school students had pitched a similar business proposal for a class project based on the TV show “Shark Tank.”
The couple met with the students and incorporated several of their ideas into Tabby Tea, including the logo and serving prepackaged boba tea. They’ve also donated money to help start a Pets And Wellness Sessions (PAWS) program through Meals on Wheels Yolo County, which would deliver pet food to people in need and establish “senior hours” at the cat cafe.
For now, Tabby Tea Cat Lounge & Adoption Center is open from 9 a.m. to 5 p.m. weekdays. Visit Cat Tales’ website at cattalesdavis.com to book a slot.
This story was originally published January 20, 2025 at 5:00 AM.
A Sacramento County pilot program to offset housing fees for multi-family and low-income households was approved by the Board of Supervisors earlier this month.The program, which goes into effect in February, will run for three years to reduce barriers to affordable housing in unincorporated parts of the region, including Arden Arcade and Florin.“We’re trying to help the affordable housing developers make their project pencil out so they can build it and help provide housing,” County Engineer Claudia Wade said...
A Sacramento County pilot program to offset housing fees for multi-family and low-income households was approved by the Board of Supervisors earlier this month.
The program, which goes into effect in February, will run for three years to reduce barriers to affordable housing in unincorporated parts of the region, including Arden Arcade and Florin.
“We’re trying to help the affordable housing developers make their project pencil out so they can build it and help provide housing,” County Engineer Claudia Wade said. “Housing in California is so expensive. With affordable housing, because they are deed restricted, they have the guarantee that they will serve a community that has the lower median income.”
An offset fee is a charge an affordable housing lender uses to maintain a savings account associated with a resident’s mortgage. These mortgages are a requirement to maintain ownership over a home. A resident’s offset account takes away the balance in their bank account from their mortgage balance. As a result, this lowers the interest amount, also known as the percent someone is charged on a home loan. Offset fees are used to reduce or waive development costs for housing projects with low income units.
Affordable housing and accessibility remains a prevalent issue for residents of Sacramento County. During the January meeting, the results of a county focus group showed residents expressed a strong need for more affordable housing.
“With housing and accessibility, I hear from so many native Sacramentans that are now priced out of the market,” said supervisor Rosario Rodriguez, who represents District 4. “When you look at home sales, in comparison to four years ago, it has grown exponentially where I can see why people believe they can’t afford a home here.”
In 2024, the California Housing Partnership found more than 50,000 low income renter households in Sacramento County did not have access to affordable housing. Additionally, 83% of extremely low income households said they are paying more than half of their income on housing costs.
These housing projects will be available to residents whose income is a minimum of 30% to a maximum of 80% of the region’s area median income, Wade said. The California Department of Housing and Community Development states that households with an area median income of 50% to 80% is considered lower income, while 30% to 50% is classified as very low income. The area median income in Sacramento County is $88,724, according to the U.S. Census Bureau.
This project first launched in April 2024 when county staff proposed to use up to $5 million from the Affordable Housing Incentive General Fund Reserve and up to $5 million from the Affordable Housing Trust Fund and Affordable Housing Ordinance programs. These funds, $10 million in total, were put aside for eligible affordable housing projects, the county stated in a news release.
Later in September, the County’s Community Development Department presented the program, where offset fees will solely go to affordable housing projects. The average cost of these fees is estimated at $4 million annually, the county stated in a news release.
The Sacramento Bee
Emma Hall is an equity reporter for The Sacramento Bee covering Indigenous and Asian Americans and Pacific Islanders communities. She’s previously worked for the Chronicle of Higher Education and NPR. She is a graduate of Sacramento State and Diablo Valley College.
California residents were among the scores of Capital One customers dealing with a nationwide banking outage on Friday.Capital One customers across the country have reported experiencing problems with receiving paycheck deposits or making transactions.Capital One, one of the United States’ largest financial institutions, was experiencing ...
California residents were among the scores of Capital One customers dealing with a nationwide banking outage on Friday.
Capital One customers across the country have reported experiencing problems with receiving paycheck deposits or making transactions.
Capital One, one of the United States’ largest financial institutions, was experiencing service disruptions resulting in customers not having full access to their accounts, the Associated Press reported.
In a statement, Capital One said that 90% of the problems reported by customers were related to deposits.
Account balances made up 7% of reported problems, while online login comprised 3%, the company said.
“This bank is not even answering phone calls. I have bills to pay,” one X user wrote on Friday. “I wonder how you will compensate your customers for the problems you are causing them with the pending bills that we need to pay.”
“As a customer waiting on my funds to pay bills, I need an ETA on service being restored to communicate with the companies I have payments due with,” another Capitol One user wrote on X.
According to Capital One, the disruption began on Wednesday and is due to a technical issue with one of its service providers.
The outage has impacted the processing of some deposits, payments and transfers.
Customers began reporting deposit-related issues-related issues on Thursday, according to Down Detector.
Just after 9 a.m. Friday, nearly 4,000 customers reported issues, with 92% complaining about deposits.
As of midday Friday, it was unclear when the issues impacting Capital One would be completely resolved.
FIS Global, a third-party vendor that provides financial tech services for Capital One, told CNN that a power outage was at the root of the problem.
FIS Global was working to fix the issue, the company said in a statement.
“We are working with impacted clients to finalize the posting of transactions that occurred while systems were offline and expect most, if not all, of that work to be completed today,” FIS Global said.
SACRAMENTO — California's capital city will be home to one of the 10 initial franchises in the newly announced Major League Volleyball (MLV) set to launch in January 2026.USA Volleyball announced the new women's pro volleyball league on Thursday, with current Sacramento Kings owner Vivek Ranadivé said to be a founding member and owner of the new Sacramento franchise.Othe...
SACRAMENTO — California's capital city will be home to one of the 10 initial franchises in the newly announced Major League Volleyball (MLV) set to launch in January 2026.
USA Volleyball announced the new women's pro volleyball league on Thursday, with current Sacramento Kings owner Vivek Ranadivé said to be a founding member and owner of the new Sacramento franchise.
Other MLV franchises will be in Nebraska, Wisconsin, Minnesota, Indiana, Tennessee, Kentucky, Florida, Kansas, Ohio and Washington.
Other notable founding partners of the league include musician Jason Derulo, Olympic beach volleyball gold medalist Kerri Wash Jennings, and entrepreneur Danny White who will own the MLV's founding franchise — the Omaha Supernovas. It was not yet known what the Sacramento franchise would be named.
USA Volleyball says the MLV is backed by more than $100 million in funding.
"The league aspires to be the top women's pro sports league in the U.S., offering elite competition and rivalries, excellent medical and training support, top venues, and major broadcast partnerships," USA Volleyball said in the announcement.
In addition to owning the Kings and this new women's franchise, Ranadivé was instrumental in Major League Baseball's Athletics franchise moving from Oakland to West Sacramento for the next three seasons. The A's will play ball at Sutter Health Park during that time, which is currently also the home of the San Francisco Giants' Triple-A affiliate, the Sacramento River Cats, which Ranadivé also owns.
Richard Ramos is a web producer for CBS Sacramento who was born and raised in Sacramento. He graduated with a BA in Journalism from CSUS.
Sacramento State will cut its upcoming budget by $45 million as the state Legislature shrinks the California State University system budget by 8%, President Luke Wood said during his Spring Address Thursday morning.Wood said this decision comes as the university faces a “inflationary and benefit increase” of more than $10 million, raising Sacramento State’s estimated deficit to $33 million. The biggest component, the president explained, were...
Sacramento State will cut its upcoming budget by $45 million as the state Legislature shrinks the California State University system budget by 8%, President Luke Wood said during his Spring Address Thursday morning.
Wood said this decision comes as the university faces a “inflationary and benefit increase” of more than $10 million, raising Sacramento State’s estimated deficit to $33 million. The biggest component, the president explained, were pay raises for California State University employees in 2024.
Wood said Sacramento State stands by its decision to accept the pay increases because they believe its “important for people to be properly compensated for the work that they do.”
The university’s operating fund budget is around $400 million for the 2024-2025 fiscal year. Wood said they opted for a $45 million one-time cut instead of $161 million over a long-term time frame.
Sacramento State will be “working closely” with its campus leadership to communicate with chairs and deans on this budget gap. Wood said the university will review how to generate revenue to restore “areas that (the university) believe are beleaguered,” Wood said.
“It’s something that we’re going to have to do together as a community, and we have some strategies and suggestions,” Wood said.
Moving forward, Wood said the university will “need to slow down in some areas.” University policies will be up for revision by his staff and the faculty senate, he added.
“In reality, with fewer people and fewer resources, we’re gonna have to do less in order to be able to meet the needs of our budget,” Wood said.
At the same time, Wood said Sacramento State will be “speeding up” in continuing to increase enrollment trends.
“If we don’t, we’ll have a disastrous impact on our community as it is right now. So the leadership team, including the cabinet, myself, intend to identify reduction strategies to address across both years,” Wood said.
In 2024, Sacramento State announced it is increasing mandatory student fees. During these fees’ proposal, Wood wrote in a now deleted Instagram comment that the university would raise these fees to avoid potential layoffs and shutting down programs.
“Campuses in CSU are laying off lecturers, closing down academic programs, merging colleges, reducing student workers, etc. because of the state budget reductions,” Wood wrote. “This isn’t a greedy administration looking for more, this is giving students a choice on what they want their future to be. The state had no resources and had to cut us.”
This story was originally published January 16, 2025 at 11:59 AM.
The Sacramento Bee
Emma Hall is an equity reporter for The Sacramento Bee covering Indigenous and Asian Americans and Pacific Islanders communities. She’s previously worked for the Chronicle of Higher Education and NPR. She is a graduate of Sacramento State and Diablo Valley College.