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Trademark Attorney Working With Clients in Fort Worth, TX

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Fort Worth, TX.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Fort Worth, TX, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Fort Worth, TX
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Fort Worth, TX?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer Fort Worth, TX

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Fort Worth, TX.

 Trademark Attorney Fort Worth, TX

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in Fort Worth, TX can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm Fort Worth, TX

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Fort Worth, TX, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer Fort Worth, TX
 Trademark Firm Fort Worth, TX

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Fort Worth, TX.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer Fort Worth, TX

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in Fort Worth, TX

Fort Worth Stock Show’s youth animal auction ‘secures the future of Texas agriculture’

It’s all hooves on deck when it comes time to secure money to buy the nearly 300 champion animals raised and shown by youth exhibitors at the annual Fort Worth Stock Show & Rodeo.Nonprofit groups, led by the Fort Worth Stock Show Syndicate, raised a record $8.2 million last year to toe the line and buy the 288 champion steers, pigs, goats and lambs sold at the Junior Sale of Champions on the show’s last day.Those four shows and auction finale are the heart of the stock show. The groups, which seek commitments th...

It’s all hooves on deck when it comes time to secure money to buy the nearly 300 champion animals raised and shown by youth exhibitors at the annual Fort Worth Stock Show & Rodeo.

Nonprofit groups, led by the Fort Worth Stock Show Syndicate, raised a record $8.2 million last year to toe the line and buy the 288 champion steers, pigs, goats and lambs sold at the Junior Sale of Champions on the show’s last day.

Those four shows and auction finale are the heart of the stock show. The groups, which seek commitments through the morning of the sale to ensure the last animal sold brings a premium, want to beat last year’s numbers heading into this year’s sale, set for Feb. 8 at Watt Arena.

“It’s a celebration of Fort Worth tradition, but it’s also work that helps secure the future of Texas agriculture,” said Christian Schroder, a Fort Worth lawyer, vice president of GM Financial and chairman of the Syndicate, which raises more than 90% of the winning bids at the sale.

“Our mission is to make sure we’re rewarding these 4-H and FFA kids with above-market prices,” Schroder said in an interview. “It takes a whole lot of money just for them to break even. And that doesn’t count all the time they spend.”

In 2024, the Higginbotham insurance and employee benefits company, via the Syndicate, put in the winning bid of $340,000 for the grand champion steer. Besides the Syndicate, Women Steering Business, Tallest Hog at the Trough, the U Ol’ Goat Committee and Ladies on the Lamb are the other volunteer-led groups. The Report discussed this year’s fundraising with the groups for this story, but was unable to reach a representative of the goat committee.

The annual goal of Women Steering Business is to secure commitments between $250,000 and $300,000 ahead of the Junior Sale of Champions. As of Feb. 3, the group, which raises money by selling memberships between $1,000 and $100,000, had surpassed its goal, said Becky Renfro Borbolla, who co-founded the group in 2013 to focus on buying steers from young women who are exhibiting them. To date, the group estimates it’s spent $2.8 million at the auction.

“We still have money coming in” for 2025, she said. “I don’t know where we are this year. I know we’re over the $250,000 (mark). Are we going to be at $300,000 or more?”

The group, which also withholds $20,000 annually to buy animals at a Tarrant County sale, has secured 125 members as of Monday — a “normal” level, Renfro Borbolla said.

Depending on results of Friday’s steer show, Women Steering Business may go into overdrive collecting late commitments.

Part of Women Steering Business’s appeal: no fundraising requirements for members. “You just write a check,” Renfro Borbolla, senior vice president of Renfro Foods in Fort Worth, said.

The group is also seeking contributions for its Grand Fund, which Women Steering Business set up in April last year and now has $145,000. The fund is designed to provide extra money if the group needs it in a given year. In 2023, for one, Women Steering Business was in on the grand champion steer, exhibited by a young woman. Women Steering Business’s highest bid of $430,000 was overtaken by Higginbotham’s winning $440,000.

“We want to support as many young ladies as we can,” Renfro Borbolla said.

Last week, Tallest Hog at the Trough boosters were working on guaranteeing commitments to buy the 12 champion pigs.

“It’s looking good,” Gary Ray, a Fort Worth insurance man, past Syndicate chairman and co-founder of hog group with Fort Worth Realtor Bobby Norris, said.

Last year, buyers snapped up the 12 pigs in the auction for $385,000. Ray said his group’s goals are at least $75,000 for the grand champion and $45,000-$50,000 for the reserve champion. Standard Meat Co. of Fort Worth and Syracuse Sausage of Ponder are regular buyers of the top hogs.

“We’re hoping to do at least $425,000 this year,” Ray said.

As of last week, Ladies on the Lamb had added five members for this year, raising the total number to 35 active and 10 sustainers, Kim Johnson, president, said.

The group estimates it’s spent close to $2.4 million over 25 years to buy lambs. The sale will have 10 champion lambs.

“So far this year, everything’s going really great from the fundraising perspective,” Johnson said. “We’re on task right now and actually set to exceed our goal.”

The Syndicate helps run the auction table and track lot buyers. “Then we go out and collect the money,” Schroder said.

The Syndicate organized in 1980 “because these kids were not getting appropriate pricing” at the auction, Schroder said. That year, the show raised $17,000 at the auction. The Syndicate has since established a scholarship fund and today gives $240,000 in scholarships to a total 24 FFA and 4-H students at $10,000 apiece.

Average price for a steer during the 2024 show was $17,000 or $18,000, Schroder said. But Lot 288, the last animal sold, brought $75,000.

“When the kids bring their animals, we believe they bring their best animals here,” Schroder said. “When they do that, they’re rewarded appropriately.”

Scott Nishimura is a senior editor for the Documenters program at the Fort Worth Report. Reach him at [email protected].

At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here.

Fort Worth Report is certified by the Journalism Trust Initiative for adhering to standards for ethical journalism.

Republishing is free for noncommercial entities. Commercial entities are prohibited without a licensing agreement. Contact us for details.

Longhorns Daily News: Former Texas WR Johntay Cook was arrested in Fort Worth last night

Johntay Cook, who departed the Texas Longhorns for the NCAA Transfer Portal during the college football regular season, was arrested in Fort Worth last night on property theft and interference of public duties charges, multiple outlets report. Cook is currently the top-ranked portal prospect in the 247Sports’ Transfer Rankings. The Desoto, Texas, product joined Texas as one of the top-ranked members of the 2023 recruiting prospect class....

Johntay Cook, who departed the Texas Longhorns for the NCAA Transfer Portal during the college football regular season, was arrested in Fort Worth last night on property theft and interference of public duties charges, multiple outlets report. Cook is currently the top-ranked portal prospect in the 247Sports’ Transfer Rankings. The Desoto, Texas, product joined Texas as one of the top-ranked members of the 2023 recruiting prospect class.

Former 5-star WR, Texas transfer Johntay Cook arrested in Fort Worth on multiple charges...Details: https://t.co/a7wuistbyj pic.twitter.com/6Kfb1u6dXR

— On3 (@On3sports) February 4, 2025

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Tim Campbell, a @TexasFootball all-SWC defensive lineman and the younger brother of Earl Campbell and twin brother of Steve Campbell, passed away Sunday, Feb. 2. Campbell is 2nd in program history with 39.5 career sacks. Our condolences go out to the entire Campbell family pic.twitter.com/Ri3Y4mRGEd

— T-Association (@txtassociation) February 4, 2025

Google walks away from 1M-square-foot industrial lease in North Texas

Google signed for space at the massive Northlake 35 Logistics Park developed by Falcon Commercial Development and Clarion Partners in Denton County.DALLAS — This story was originally published by our content partners at the Dallas Business Journal. Read the original version here.Technology giant ...

Google signed for space at the massive Northlake 35 Logistics Park developed by Falcon Commercial Development and Clarion Partners in Denton County.

DALLAS — This story was originally published by our content partners at the Dallas Business Journal. Read the original version here.

Technology giant Google LLC has backed out of a more than 1-million-square-foot space it leased last year at an industrial park north of Fort Worth.

Google signed for space at the massive Northlake 35 Logistics Park developed by Falcon Commercial Development and Clarion Partners in Denton County to support its data center operations. The lease in the small city of Northlake came as the company outlined plans to invest $1 billion in data centers and cloud center infrastructure in Texas.

Nathan Lawrence, a broker at KBC Advisors who leases the property, told Dallas Business Journal the building is now back on the market and fully built out.

"The space is vacant and available now," Lawrence wrote in an email. "All I have heard is that there was excess capacity."

CoStar News reported that California-based Google never moved into the space, adding that the company spent millions of dollars outfitting the space. A May 2024 state filing for the project, under the name "Project Beast," gave an estimated $20.2 million cost.

Falcon Commercial, Google and Clarion Partners did not respond to request for comment.

Google still has extensive data operations in North Texas. It has a data centers in Midlothian and Red Oak, south of Dallas. The subsidiary of Alphabet Inc. (Nasdaq: GOOGL) also signed a lease in October for a 1.1-million-square-foot of space in west Fort Worth for data and cloud infrastructure support. The facility is within the 520-acre Majestic Silver Creek Business Park, at Silver Creek Road directly west of Loop 820.

Cody Gibbs, director of market analytics for CoStar, told DBJ both buildings are similar from an operational standpoint, with the same amount of docks and 40-foot ceiling heights.

"Even from a geographic perspective, the two sites are around 55 miles from Google’s Red Oak campus," Gibbs wrote in an email.

The new vacancy at Northlake 35 Logistics Park adds to a glut of vacant million-square-foot spaces in the region. These available spaces now total about 7 million square feet, and all have been constructed in the past three years, Gibbs said. Of the 31.2 million square feet worth of space in this size range delivered since 2022, more than 30% is still on the market, according to the CoStar researcher.

West of Fort Worth, Texas restaurant pioneer Stephan Pyles dials his ‘greatest hits’

Chef Stephan Pyles’ unmistakable Texas cuisine has a new home, and this one is an easier drive from Fort Worth.The Seeker, serving Pyles’ familiar honey-fried chicken, steaks and lobster tamale pie, is open inside the Interstate Inn, a restored 1960s-era motor hotel in StephenvilleIt’s a...

Chef Stephan Pyles’ unmistakable Texas cuisine has a new home, and this one is an easier drive from Fort Worth.

The Seeker, serving Pyles’ familiar honey-fried chicken, steaks and lobster tamale pie, is open inside the Interstate Inn, a restored 1960s-era motor hotel in Stephenville

It’s an hour’s drive away — take Interstate 20 west and U.S. 281 south to 809 East Road — but the stress level and free parking make it a far better trip for Fort Worth diners than Pyles’ landmark Dallas restaurants of the past 40 years such as Baby Routh, Star Canyon and Stampede 66.

The Seeker is a charming fit inside the Interstate Inn, built in the 1960s as a Caravan Interstate Inn and restored to its roadside-Americana glory as a destination hotel and attraction in the “Cowboy Capital of the World.”

Pyles is circling back to his childhood in a Big Spring truck stop.

“I never thought I’d be here, but with everything that’s happening in Stephenville, it’s an exciting place to be,” he said recently.

The hotel decor plays off its 1960s past. It opened as the Caravan Interstate Inn, an optimistic name since no interstate highway goes to Stephenville.

But the Seeker’s decor is more Western, like Pyles’ contemporary Texas restaurants of years past.

The menu features a bone-in rib-eye with red chile onion rings and a bean-mushroom ragout, an example of Pyles’ updated Texas cooking.

There’s a coriander-cured tenderloin with a potato pancake or a short rib with tongue-in-cheek-named “Ol’ Redneck” cheddar mac-and-cheese.

The sides are both distinctive — squash bisque, an esquites-crab salad, a pork-belly huarache de nixtamal with apple-mint chutney — and familiar — green beans, tots and buttermilk biscuits.

“There’s some pretty standard things, but in the style of the other restaurants,” Pyles said.

“Most things on the menu are ‘greatest hits.’ But it’s local. We’re using 12-15 local farmers,” he said. “We’re probably the only restaurant here doing our own nixtamal,” he added, referring to the process that purifies corn.

The Seeker joins a cowboy-country upscale dining scene that includes Oma Leen’s in Hico, Newton’s Saddlerack in Stephenville, Second Bar + Kitchen in Mineral Wells, Rough Creek Lodge in rural Erath County and Bosque Cantina in Walnut Springs.

The Seeker is offering a three-course Valentine’s weekend dinner for $75 with tables available Feb. 13 or 15.

The Interstate Inn is offering a Valentine’s weekend special with a room, a Pyles cooking class on “Foods of Passion,” dinner and Sunday brunch for $2,500 per couple.

The Seeker is open for dinner only Tuesday through Saturday; 254-964-3550, theseekertx.com.

This story was originally published February 6, 2025 at 5:30 AM.

Cult-favorite coffee shop La La Land finally has a Fort Worth location

Lines wrapped around both the drive-thru and storefront corners Wednesday, Feb. 5 as dozens of customers patiently waited to try Fort Worth’s newest coffee shop, La La Land Kind Cafe.The bright white and yellow building is hard to miss on 5733 Camp Bowie Blvd. This is the first Fort Worth location for the North Texas-based...

Lines wrapped around both the drive-thru and storefront corners Wednesday, Feb. 5 as dozens of customers patiently waited to try Fort Worth’s newest coffee shop, La La Land Kind Cafe.

The bright white and yellow building is hard to miss on 5733 Camp Bowie Blvd. This is the first Fort Worth location for the North Texas-based coffee shop. There are 11 other locations in the Dallas area.

The extreme lines are surprising, considering the fact that this is La La Land’s soft launch of the Fort Worth location. Drinks are currently half-off since baristas are still learning the ropes. The discount will last until Feb. 7 before the grand opening on Feb. 8.

Customer Natalie Nicol said it took “about 20 minutes” of waiting to get her drink, and the line was long even inside the cafe.

“But it was so worth the wait,” she said.

Here’s what to know about La La Land if you go visit the new Fort Worth location.

La La Land originally opened in 2019 at 5626 Bell Avenue in Dallas. The shop is famous for its sunny aesthetic, baristas who say “I love you” when they serve your latte and its TikTok account featuring drive-by videos of employees riding around telling random strangers, “You’re beautiful.”

Within the past six years, the coffee chain has grown to 20 more locations in Houston, Los Angeles, and now Fort Worth. The Camp Bowie location replaces a Smoothie King shop.

The coffee chain sells specialty espresso and matcha lattes in clear cups with bright yellow lids. They also sell an assortment of avocado and fruit toasts.

“I got the iced matcha latte,” Nicol said. “It was so yummy. They have my favorite drinks on the whole entire planet.”

She also got an avocado toast with truffle, burrata and red chili flakes. La La Land’s iced matcha lattes are $5.20 for a small and $5.70 for a large. Toasts are $9 to $10.

“I would always wait 20 to 30 minutes for a drink or food from there,” Nicol said. “I think they are going to get better at their timing once they get more practice.”

La La Land in Fort Worth is a quaint 1,686 square feet. The parking lot has about eight parking spaces, although there is street and neighborhood parking that surrounds it. Due to its small parking lot, the drive through line can only fit four to five cars which forces the excess out onto Halloran Street.

“The one thing that I didn’t like is that it’s kind of small,” said Nicol. “There’s probably about 10 to 12 small tables inside.”

The Camp Bowie location is still hiring. Baristas start at a base pay of $10 an hour plus tips. La La Land’s benefits also include dental and vision, a 401(k), paid holidays and employee discounts.

The coffee shop is looking for team members who will greet customers, make the orders and work a cash register. Applicants must have a high school diploma and previous barista or server experience.

La La Land is open from 6:30 a.m. to 7 p.m. daily.

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