If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Hoboken, NJ.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Hoboken, NJ, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Hoboken, NJ.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Hoboken, NJ can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Hoboken, NJ, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
HOBOKEN, NJ — In observance of Presidents' Day, municipal offices will be closed this Monday, the city of Hoboken said.Street cleaning will be suspended that day as well.All other parking regulations, including meters, will remain in effect.Waste collection and recycling will occur as regularly scheduled.Hop shuttle service will be suspended Saturday, Feb. 15, through Monday. It will resume Tuesday.Find out what's happening in Hobokenfor free with the latest updates from Patch.Showcase your f...
HOBOKEN, NJ — In observance of Presidents' Day, municipal offices will be closed this Monday, the city of Hoboken said.
Street cleaning will be suspended that day as well.
All other parking regulations, including meters, will remain in effect.
Waste collection and recycling will occur as regularly scheduled.
Hop shuttle service will be suspended Saturday, Feb. 15, through Monday. It will resume Tuesday.
Showcase your fitness studio with Hoboken's Fitness in the Park program!
The City invites local fitness, yoga, and dance studios to register to participate in the Fitness in the Park program.
The summer series provides residents with a free sample of what local fitness, yoga, and dance studios offer through 40-to-60-minute sessions in various City parks. Sessions will take place on Monday, Tuesday, Wednesday, and Thursday nights from June through August.
To register to participate and offer a class for free, go to https://hoboken.recdesk.com/Community/Home. Registration is scheduled to close on March 17 at 5 p.m.
Covid and Flu Vaccine Clinic Thursday, Feb. 20
The Hoboken Division of Health is partnering with the Hudson Regional Health Commission to host a free COVID-19 and flu vaccine clinic and health screenings at the Multi-Service Center, 124 Grand St. on Thursday, Feb. 20, from 2 p.m. to 5:30 p.m.
Pfizer and Moderna COVID-19 shots will be available for anyone 6-months-old and older. The seasonal flu vaccine will be available for people 18-years-old and older.
Free health screenings, provided by Alliance Community Healthcare, will include blood pressure, weight, COVID-19, cholesterol, and glucose screenings.
Walk-ins are welcome, but appointments are preferred and can be made at: www.HudsonCountyVax.org.
Anyone who lives or works in Hoboken is invited to pick up a free COVID-19 test kit, while supplies last, at the Multi-Service Center. Each kit includes two tests, and can be picked up during regular Health Division hours: Monday through Friday, from 9 a.m. to 4 p.m. For more information call (201) 420-2375.
Provide feedback for Community Development Block Grant funding plans
The City invites residents, public agencies, and stakeholders to share their input as part of the preparation for the 2025-2029 Five-Year Consolidated Plan and 2025 Annual Action Plan.
The City's online Community Needs Survey will gather feedback on community priorities, project ideas, and the City’s performance in managing the Community Development Block Grant (CDBG) program.
The survey is available until Friday, Feb. 21, at 5 p.m. and can be completed in both English and Spanish:
HOBOKEN, NJ — You can try to put all your eggs in one basket, but you may have to take them back out.An epidemic of bird flu, or avian influenza, continues to spread across the country — decimating farmers' flocks across the country, farmers say, and affecting ...
HOBOKEN, NJ — You can try to put all your eggs in one basket, but you may have to take them back out.
An epidemic of bird flu, or avian influenza, continues to spread across the country — decimating farmers' flocks across the country, farmers say, and affecting more than 1.5 million birds since 2022.
As a result, some supermarkets around the county are limiting how many cartons of eggs consumers can buy at once.
At Hoboken Trader Joe's, a sign appeared for the first time this week saying customers could only buy one carton of eggs (see photo above).
Prices have remained steady at the supermarket, with eggs priced at $3.49 to $5.79 in the store, as they have been for months. The USDA reported this week that egg prices have risen this month in other states to more than $7 per dozen.
The Bureau of Labor Statistics said on Wednesday that egg prices hit a record high last month of $4.95 per carton.
At Kings Fresh supermarket on Hudson Street in Hoboken, there was no limit on egg purchases on Wednesday. The $4.99 cartons of Eggland eggs were sold out, but $6.29 Lucerne eggs were available.
At Shoprite, eggs are selling for $5.49 and up per carton.
First Human Death
The Centers for Disease Control has been updating the spread of the virus, including to dairy cattle and humans.
There have been 66 confirmed cases of humans with H5N1 bird flu in the United States since 2024, and 67 since 2022, the CDC says.
The first human death in the United States was last month, they said, in Louisiana.
News reports said a new human case was reported in Ohio on Wednesday.
In this Mile Square city, every storefront is full of history. Businesses that occupy a space today may not have been there a decade ago, just as the ones before them replaced other businesses that once called that space home. Pour Amour, which originally took over the location of Empanadas Cafe in 2021, is closing its 123 Washington Street location, making room for local franchise Forum Coffee to take its place and continue the ...
In this Mile Square city, every storefront is full of history. Businesses that occupy a space today may not have been there a decade ago, just as the ones before them replaced other businesses that once called that space home. Pour Amour, which originally took over the location of Empanadas Cafe in 2021, is closing its 123 Washington Street location, making room for local franchise Forum Coffee to take its place and continue the cycle of change in the neighborhood. Read on for what we know about Pour Amour’s closure and Forum taking over the Washington Street location in Hoboken, New Jersey.
Pour Amour, Hoboken’s first pour-over specialty coffee house, has served the community strong brews and sweet treats since July 2021. On February 13th, 2025 the spot announced the closure of its 123 Washington Street location via Instagram.
“[We] wanted to thank each and every one of you who supported our business through these last 4 years,” the caption reads. “We will never forget the memories and great energy we shared with this community.”
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According to the owners Massimo Aronson and Nico Aronson, their “careers have led them elsewhere, and with a great offer on the table, [they] felt it was time to move on,” they told The Hoboken Girl. “Thank you for being a part of the Pour Amor family.”
Read More: New Bookstore + Cafe, Àbákẹ́, Opening in Jersey City Heights
While the Hoboken community must say goodbye to Pour Amour, the presence of everyone’s favorite caffeinated drink isn’t going away at this storefront. Forum Coffee, a New Jersey-born and bred coffee shop, has taken over the space as of February 14th. This business, which has other establishments in East Hanover and Livingston, plans for seven more openings this year, with its new Hoboken location being its first acquisition of 2025.
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The space is now open under the name Pour Amour Powered by Forum but will close within the next week for upgrades and renovations. The space will reopen as just Forum Coffee in early March.
Upon its official opening, Hudson County locals can look forward to all kinds of lattes, cappuccinos, seasonal drinks, cold brews, tea, and fresh juice. Among other treats, Forum Coffee will also serve egg sandwiches, quiches, organic bone broth, pastries, shakes, and soft serve.
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Forum Coffee is a business that specializes in all things treats. From lattes to matcha to its signature treats like cannolis, carrot cake, and chocolate chip cookies, New Jersey locals can find everything under the sun at this spot.
With the goal of bringing NYC-style coffee renaissance to the Garden State, Forum Coffee has opened locations in East Hanover, Livingston, and now Hoboken since its conception. Being born and raised in Essex and Morris County, the founders of this coffee shop plan to “quickly [expand] throughout the Essex and Morris County area…and eventually beyond to give New Jersey the coffee experience it deserves,” as per the business’s website. In just 2025 alone, Forum Coffee has made plans to open a location in Bloomfield, Cedar Grove, Chatham, Denville, Nutley, Springfield, and West Orange.
View this post on Instagram
Owners Massimo and Nico opened Pour Amour in July 2021 as a part of their newest business venture. Throughout its four years in Hoboken, Pour Amor prided itself as the first pour-over specialty coffee house, serving drinks like seasonal lattes, matcha, and various kinds of pastries and treats.
Massimo and Nico are also both the owners of Buon Appetito in Bayonne and Massimo is the owner of Hoboken’s Bagels on the Hudson, the only 24-hour bagel shop in the area. “We’ll miss seeing you all, but we’re not going anywhere!” the owners told The Hoboken Girl. “You can always find us at Bagels on the Hudson, 7 days a week, 24 hours a day.”
See More: Montclair’s Scala del Nonna Closing on 2/16
Follow @thehobokengirl on Instagram + TikTok to stay in the know with all of the local news, sign up for our weekly newsletter here, and check out our events calendar.
Listen to this articleDays after extending a request for corporate employees to relocate to either Arkansas or California, Walmart is cutting hundreds of positions at its offices in New Jersey.According to a filing with the state Department of Labor and Workforce Development, the retail giant expects ...
Listen to this article
Days after extending a request for corporate employees to relocate to either Arkansas or California, Walmart is cutting hundreds of positions at its offices in New Jersey.
According to a filing with the state Department of Labor and Workforce Development, the retail giant expects to eliminate 481 roles currently based in Hoboken. The cuts go into effect June 13.
The WARN filing comes less than a week after the company confirmed it is asking workers at some of its smaller corporate sites across the U.S. to move to Walmart’s recently opened headquarters in Bentonville, Ark., or its office in Sunnyvale, Calif.
“The 481 number referenced in the WARN notice indicates all associates affected by last week’s changes, including those who have been offered relocation and the option [to] remain with the company,” a Walmart spokesperson told NJBIZ.
It was not clear how many employees accepted that offer.
Walmart will also close its Charlotte, N.C., office. That move will result in 267 layoffs, a local NBC News affiliate reported.
The push comes as part of a larger relocation strategy. Beginning in May 2024, Walmart asked most of its corporate staffers in Dallas, Atlanta and Toronto to move to either Bentonville, San Francisco or Hoboken. At the time, the company said the change aimed to boost “collaboration, innovation and speed.”
Walmart is the nation’s largest private employer. While the company has not said how many employees could be impacted, hundreds of jobs are expected to be eliminated, Bloomberg reported, citing a source familiar with the matter.
According to Reuters, employees have 30 days to inform Walmart if they plan to move and will receive relocation support from the company. If workers decide to stay put, they’ll be given some type of severance package and wind down their time with Walmart by mid-year.
Several other large corporations – including Amazon and Microsoft – are also mandating employees return to the office on a full-time basis. When Walmart shifted workers last year to California, Arkansas and Hoboken, they were told they could work remotely sometimes – as long as they are in offices most of the week.
In a Feb. 4 memo to U.S. office-based associates, Walmart Chief People Office Donna Morris wrote, “Our values and culture are strategic differentiators for us as a company, and they are fostered by being together. We’ve already seen the benefits of having more teams working together in person, and today we are sharing another step that will help accelerate our momentum.” She went on to say the latest changes focus on putting “key capabilities together, encouraging speed and shared understanding.”
Walmart recently unveiled a new corporate headquarters in Arkansas, just a few miles from its previous location. According to the chain, the 350-acre campus can accommodate more than 12,000 workers across 12 buildings. The company will complete move ins by fiscal year 2026.
Additionally, Walmart will launch new office spaces later this year in Sunnyvale as well as Bellevue, Wash. The company also expects to expand and upgrade its fashion office in New York City and site in Hoboken.
According to the company, the scope of work at Hoboken Waterfront Center includes adding two floors at its current address at 221 River St. as well as a new floor at 121 River St. More details will be provided in coming months, Walmart said.
It remains unclear how many employees work in Walmart’s Hoboken office, though a spokesperson has told NJBIZ “thousands” of workers are based there.
Editor’s note: This story was updated at 6:48 p.m. ET Feb. 11, 2025, to clarify that Walmart will eliminate 481 positions in Hoboken but that those employees have been given the option to relocate and remain with the company.
A total of 481 jobs with Walmart in Hudson County are expected to be impacted through relocation or elimination by early summer, according to the company and a WARN notice filed with the state Department of Labor earlier this month.The company detailed in the notice that all of the impacted jobs would come from the company’s Hoboken corporate offices with an effective date of June 13, 2025.A spokesperson fo...
A total of 481 jobs with Walmart in Hudson County are expected to be impacted through relocation or elimination by early summer, according to the company and a WARN notice filed with the state Department of Labor earlier this month.
The company detailed in the notice that all of the impacted jobs would come from the company’s Hoboken corporate offices with an effective date of June 13, 2025.
A spokesperson for the company said Monday that the impacted jobs are a result of the company’s efforts to reorganize teams in order to improve collaboration.
“As part of our location strategy, we’re asking some of our office-based associates in Hoboken and associates within some of our smaller offices to relocate to work more closely with their teams in Bentonville, [Arkansas] and Sunnyvale, [California],” a memo from Walmart’s Chief People Officer Donna Morris on Feb. 4 said.
“We are making these changes to put key capabilities together, encouraging speed and shared understanding. Through this review process, we have eliminated some roles as we streamline how we work and will also be exiting our office in Charlotte, [North Carolina],” Morris wrote in the memo.
Walmart currently occupies four floors at 221 River Street. The company plans to expand its footprint in Hoboken, adding two to three floors of office space at 221 River Street along with one floor of office space at 121 River Street, the company spokesperson said Monday.
The spokesperson did not say exactly how many jobs would be eliminated, but added that all 481 jobs represented those either asked to relocate or were eliminated.
According to Morris' Feb. 4 memo, the retail giant’s decision to reshuffle jobs is part of a larger reorganization that will close the company’s Charlotte office and redistribute jobs to other offices, including Walmart’s headquarters in Arkansas, Hoboken, New York and another office in Sunnyvale, California.
The company announced hundreds of layoffs last spring that coincided with the reorganization of offices around the country as workers were asked to start returning to offices, at least part time, after the pandemic, the Wall Street Journal reported last May.
Walmart announced planned adjustments to office-based employees last year that “were intended to increase collaboration, innovation and speed,” according to Morris' memo.
“Our values and culture are strategic differentiators for us as a company, and they are fostered by being together,” Morris wrote in the memo.
Those impacted by the reorganization have been notified, according to the memo.
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Matthew Enuco may be reached at [email protected]. Follow Matt on X.