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Trademark Attorney Working With Clients in Hoboken, NJ

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Hoboken, NJ.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Hoboken, NJ, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Hoboken, NJ
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Hoboken, NJ?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer Hoboken, NJ

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Hoboken, NJ.

 Trademark Attorney Hoboken, NJ

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in Hoboken, NJ can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm Hoboken, NJ

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Hoboken, NJ, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer Hoboken, NJ
 Trademark Firm Hoboken, NJ

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Hoboken, NJ.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer Hoboken, NJ

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in Hoboken, NJ

‘Massive breach’: Social security numbers, health info and much more stolen in Hoboken cyberattack

Social security numbers, driver’s licenses, payroll, health and other personal information of Hoboken workers and residents ― including dozens who applied for rental assistance during the pandemic ― was among the data stolen in the cyberattack last month, The Jersey Journal has confirmed.The Russia-linked ...

Social security numbers, driver’s licenses, payroll, health and other personal information of Hoboken workers and residents ― including dozens who applied for rental assistance during the pandemic ― was among the data stolen in the cyberattack last month, The Jersey Journal has confirmed.

The Russia-linked ransomware group ThreeAM (also known as 3AM) has claimed responsibility for the attack, two cybersecurity experts told the Journal, although the group has not made its demands from the city public.

Hoboken officials have not released any information on how much personal identifying information (PII) and personal health information (PHI) was stolen in the Nov. 27 cyberattack that forced the closure of City Hall and have affected city services and the municipal court.

An extensive summary list of the thousands of files stolen, obtained by The Jersey Journal, shows the ransomware group hit every department in the city, from payroll to construction to health and animal control. The files go as far back as 1987.

The “massive breach,” as one cybersecurity expert described it, revealed one employee who apparently conducted personal business on the city server.

Between “quarterly pension reports” and “payroll resolution” items on the employee’s computer, hackers found two dozen files with titles of erotic short stories such as “A Twisted Bard’s Tale (An Erotic Erotica Lesbian Short),” “Thugs and the Women Who Love Them” and “Erotic Tales: Ride a C*** Horse.”

The same employee had files titled “Disney pictures,” “Play Bubble Speed Online for free,” “Personal Loans from OneMain Financial” and “Victoria’s Secret Credit Card url.”

Sensitive PII from dozens of residents who applied for rental assistance in 2021, during the peak of the COVID-19 pandemic, is now in the hands of the ransomware group.

Hoboken officials have said federal law enforcement is handling the investigation and “the city will provide additional details and updates when the information becomes available.”

City officials would not say if people like the 2021 rental assistance applicants have been notified that their personal information could be sold or distributed for free on the dark web.

Ransomware attacks of government offices and major companies have become more frequent, and they come along with a demand for payment, usually in the form of cryptocurrency. New Jersey City University was victimized by the ransomware group Rhysida, earlier the year.

In this case, 3AM, whose first cyberattack was documented in September 2023, has not made a public demand or threat, also it’s likely Hoboken was provided terms.

“Sometimes they (make the demands public), sometimes not,“ said Luke Connolly, threat analyst for the cybersecurity firm Emsisoft. ”It depends on the threat actor ― some seem to enjoy basking in attention, while others seem to prefer anonymity. In the case of 3AM, they lean towards the latter."

Hoboken alerted residents of the cyberattack Nov. 27, the day before Thanksgiving, and closed down City Hall the rest of the week. Services across city government have been affected, including the municipal court.

Among the items found on the city server were marriage, birth and death certificate, a urine analysis for “JAN.”

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A short time after the Journal alerted city officials Thursday to the breadth of the files stolen, the city distributed a Nixle alert that provide a link to “a helpful article on identity theft from the Federal Trade Commission.

The 3AM group was responsible for two cyberattacks Oct. 31, at Sandray Precision Grinding in Rockford, Illinois, and Australian National University on the other side of the globe. On Sept. 12, 3AM hacked Brunswick Hospital Center in Amityville, New York.

Hoboken's Matt Hayden Appointed to Hudson County Improvement Authority

HUDSON COUNTY, NJ - Hoboken resident Matt Hayden said that he jumped at the “exciting opportunity” when he was asked recently to become the newest member of the Hudson County Improvement Authority (HCIA), an autonomous public agency with broad responsibilities in solid waste management, recycling, affordable housing and transportation management.Hayden previously served as a member of the Hoboken Planning board, where he said he focused on making sure affordable housing was going through the planning process, as well as ma...

HUDSON COUNTY, NJ - Hoboken resident Matt Hayden said that he jumped at the “exciting opportunity” when he was asked recently to become the newest member of the Hudson County Improvement Authority (HCIA), an autonomous public agency with broad responsibilities in solid waste management, recycling, affordable housing and transportation management.

Hayden previously served as a member of the Hoboken Planning board, where he said he focused on making sure affordable housing was going through the planning process, as well as making sure projects were resulting in net benefits for the city with plenty of green and open spaces.

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“I really enjoyed this time,” he told TAPinto Hoboken of that position.

“The opportunity to potentially join the HCIA came across my desk to essentially be doing similar type of work, where I’d be working on behalf of the County and focusing on improving the County,” Hayden explained.

“I really jumped at it. It was a really exciting opportunity to be doing what I was doing on the Hoboken Planning Board but on a County level. I’ve done two meetings now and I’ve really enjoyed that and I’m looking forward to what comes down the pipe.”

Hayden has similar visions for the HCIA as he did in Hoboken, mainly surrounding affordable housing. Adding more open space for families to enjoy is also high on his list of priorities.

“The County does an incredible job with its park space, with its open space and its vision for its residents. There’s a lot of great places for the County residents to enjoy so I’m really just hoping to build on that and seek out those opportunities and get them approved,” he added.

The HCIA has a broad range of initiatives that stretch from environmental issues to recreational sectors and Hayden is looking forward to tapping into this wide spectrum of opportunities.

“I’ve lived in Hoboken for nearly a decade and my girlfriend would roll her eyes but I always say that Hudson County is one of the best places to live in the world. I think it’s such a unique place with unique folks and opportunities and to work on behalf of the County is something I don't take lightly,” Hayden told TAPinto.

Hayden concluded that he is “incredibly grateful” for the confidence that’s been placed in him and is looking forward to doing “some great work in this role.”

Where To See Santa In Hoboken This Christmas Season

Santa Claus is coming to your town this season, along with other holiday events. Here is a list of some in this area. Caren Lissner, Patch StaffHOBOKEN, NJ — Visits and pictures with Santa Claus are treasured traditions for many families. In Hoboken and Jersey City, kids have several chances to see jolly old St. Nick in person.Here are the details:The city of Hoboken and Hoboken Business Alliance invite res...

Santa Claus is coming to your town this season, along with other holiday events. Here is a list of some in this area.

Caren Lissner, Patch Staff

HOBOKEN, NJ — Visits and pictures with Santa Claus are treasured traditions for many families. In Hoboken and Jersey City, kids have several chances to see jolly old St. Nick in person.

Here are the details:

The city of Hoboken and Hoboken Business Alliance invite residents to the annual Christmas Tree Lighting, on Wednesday, Dec. 11, at 5 p.m. The celebration will take place at 11th and Washington streets. It'll include entertainment with Elvis the Elf, live performances by Hoboken youth and the Goldenrod Chorale, and a special visit from Santa Claus himself. Find out more here.

Jersey City has tree lightings and events planned for both Dec. 2 and 3. Details of the city's tree lighting are here. The Historic Downtown Special Improvement District has an event with a bouncehouse, hot chocolate, cookies, and gifts from Santa. Find out about that celebration here.

Santa is also holding court at several shopping malls in the local area.

Find out what's happening in Hobokenwith free, real-time updates from Patch.

You can head to Newport Centre Mall in Jersey City to enjoy the "Santa Photo Experience" through Dec. 23. They also have a special day for pets on Dec. 1. The mall is located at 30 Mall Drive West, Jersey City, NJ 07310. Double check the details before heading over. Find out more here.

There's also a Santa photo experience at the American Dream complex, in East Rutherford off Route 3, through Dec. 24. They even have three nights for dogs. Get more details here. There's also a Holiday Dreamland with Santa's House. Find out more here.

Got a free or non-profit event coming up? You can post it on Patch any time using these instructions.

Hoboken Coffee Shops Jeremy Allen White Has Visited (and Where He Should Go Next)

Hoboken is primarily known for its pizzerias (in 2022, it had the most per capita out of any New Jersey city), but coffee shops have become just as abundant in recent years. An outsider might wonder how nearly 30 cafes can squeeze into a one-square-mile town or question whether residents really consume this much caffeine, but we’d redirect these questions toward a frequent celebrity visitor. Since shopping at Little City Bo...

Hoboken is primarily known for its pizzerias (in 2022, it had the most per capita out of any New Jersey city), but coffee shops have become just as abundant in recent years. An outsider might wonder how nearly 30 cafes can squeeze into a one-square-mile town or question whether residents really consume this much caffeine, but we’d redirect these questions toward a frequent celebrity visitor. Since shopping at Little City Books in October, Jeremy Allen White (The Bear, Shameless) has been spotted in Hoboken just about every week. These sightings, however, are almost exclusively at various Hoboken coffee shops, including bwè kafe, Hidden Grounds, and Mojo. We can’t help but wonder if this explains Hoboken’s prolific coffee scene: so that Jeremy Allen White could go on a coffee crawl. Either way, here are all the Hoboken coffee shops he’s visited so far, and here’s where we think he should go next.

Mojo Coffee Co. | 801 Bloomfield Street

Photo Credit: @thebunnyhivehoboken

bwè kafe | 1401 Adams Street + 1002 Washington Street

Photo Credit: @giannaway_

Hidden Grounds | 700 Garden Street

Photo Credit: @jessstish

Dunkin’ Donuts | 700 Washington Street

We’re loyal to our locally-owned spots, but a true coffee crawl includes chains too, we suppose. An HG reader spotted Jeremy Allen White at the Washington Street Dunkin on November 25th.

We’re of the mind that every Hoboken coffee shop is worth trying, but here are just some of the top-priority destinations, in no particular order.

Of course, that only scratches the surface. If you’re reading this, Jeremy, we’ve got a complete guide to Hoboken coffee shops here.

Follow @thehobokengirl on Instagram + TikTok to stay in the know with all of the Hoboken + Jersey City news, and sign up for our newsletter that shares all of our top stories to your inbox here.

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