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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in Los Angeles, CA

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Los Angeles, CA.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in Los Angeles, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney Los Angeles, CA
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in Los Angeles, CA?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer Los Angeles, CA

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Los Angeles, CA.

 Trademark Attorney Los Angeles, CA

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in Los Angeles, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm Los Angeles, CA

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in Los Angeles, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer Los Angeles, CA
 Trademark Firm Los Angeles, CA

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in Los Angeles, CA.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer Los Angeles, CA

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in Los Angeles, CA

Eaton Fire erupts in canyons above Altadena, forcing evacuations

Los Angeles County firefighters are battling a second brush fire with a large potential for growth in the Eaton Canyon area near Altadena.The fire, dubbed the Eaton Fire, was first reported at around 6:40 p.m. in the area near Altadena Drive and Midwick Drive above Altadena, according to Cal Fire and LACoFD crews. Early numbers from firefighters show that the blaze had engulfed about 200 acres of brush and was burning uphill, as noted by the ...

Los Angeles County firefighters are battling a second brush fire with a large potential for growth in the Eaton Canyon area near Altadena.

The fire, dubbed the Eaton Fire, was first reported at around 6:40 p.m. in the area near Altadena Drive and Midwick Drive above Altadena, according to Cal Fire and LACoFD crews. Early numbers from firefighters show that the blaze had engulfed about 200 acres of brush and was burning uphill, as noted by the Angeles National Forest on X.

Pasadena Fire Department crews say that significant wind in the area is causing the flames to act erratically and spread quickly.

Evacuation orders in place

As of 7:20 p.m. evacuation orders were issued for some people living in both Altadena and Pasadena. A full list of evacuations can be found here.

Fires rage across SoCal

About 40 miles to the west in the Pacific Palisades, a massive wildfire had already torched more than 2,900 acres and destroyed multiple buildings since first igniting Tuesday morning.

Southern California is currently in the midst of one of the worst wind storms the area has experienced in the last decade, according to the National Weather Service, who said that some areas could experience gusts of wind as high as 80 miles per hour, with the highest gusts reaching 100 miles per hour.

Firefighting resources across the region have already been stretched thin to the point that Los Angeles Fire Department has asked all off-duty firefighters to contact their department of communications to report if they're available to assist in the firefight.

This is a developing story. Check back for details.

Dean Fioresi

Dean Fioresi is a web producer for CBS Los Angeles. He covers breaking news throughout Southern California. When he's not writing about local events, he enjoys focusing on sports and entertainment.

What (or who) sparked L.A. County wildfires? Here’s where investigations stand

Jan. 14, 2025 6:30 AM PTGood morning. Here’s what you need to know to start your day.NewsletterYou're reading Essential CaliforniaSign up to get the most important California stories and recommendations in your inbox every morning.Enter email addressYou may occasionally receive promotional content from the Los Angeles Times.Finding the fateful sparksIt’s mind-boggling to think that the deadly, raging infernos that consumed communities in greater Los Angeles and will leave ...

Jan. 14, 2025 6:30 AM PT

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Finding the fateful sparks

It’s mind-boggling to think that the deadly, raging infernos that consumed communities in greater Los Angeles and will leave lasting scars on the region began perhaps as minuscule sparks.

All the destruction and loss were part of chain reactions that fire investigators are now trying to trace back to their incandescent origins.

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As of Monday night, the Palisades fire had burned over 23,700 acres and was 14% contained. The Eaton fire grew past 14,000 acres and was 33% contained.

As those major and other smaller fires continue to scorch L.A. County, local, state and federal investigators are working to determine exactly where and how each blaze began. Here’s what we know so far about the efforts.

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The investigations could take months (or more)

It will likely take considerable time before an official cause is reported for each fire.

“Experts said the cause of wildfires, including those that sweep into urban areas, can be extremely difficult to investigate — for obvious reasons, including the intensity and temperature of such large blazes destroying nearly everything in their path,” my colleagues Kevin Rector and Ian James explained over the weekend.

Widespread fires that begin during extreme weather events can sometimes have multiple origin points, an expert told them.

In the meantime, Times reporters spoke with residents who witnessed the blazes’ opening moments.

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Over in Pacific Palisades, residents point to the area around Temescal Ridge trail, which features rock formations and stunning ocean views. Just a week before the Palisades fire broke out, a small brush fire started on New Year’s Eve and was knocked down in the same general area. Fire officials believe that blaze was sparked by holiday fireworks.

One resident told Times reporters he’d smelled smoke near the previous fire’s burn scar while hiking the trail shortly before the Palisades fire was reported. He wondered if some still-smoldering embers from that Dec. 31 fire had been kicked up by the powerful winds that pummeled the area Jan. 7.

An official from the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives, which is leading the Palisades fire investigation, said nothing is conclusive this early on.

However, there is historical precedent for an old fire sparking a new one, as Times reporters Richard Winton, Noah Goldberg and Hannah Fry noted in their coverage.

“The massive Oakland Hills fire of 1991 — which destroyed more than 2,500 structures — exploded after firefighters thought they had contained it,” they wrote. “That fire was originally six acres and was declared contained, but not out. Firefighters left equipment at the scene but did not monitor it at all times. Winds picked up and then flames quickly consumed homes.”

Southern California Edison power equipment becomes a focal point

Across the L.A Basin, investigators are focused on an area of Eaton Canyon where an electrical tower looms over Altadena.

Photos and videos from residents shared by news organizations and on social media showed what appeared to be the initial flames of the Eaton fire.

Altadena resident Marcus Errico told Times reporters he clearly saw “a small ring of flames around the base of one of the [electrical] towers.”

Those towers are the property of Southern California Edison. On Sunday, the utility company said its transmission tower lines were energized around the time of the fire. In a report, they stated that an early analysis showed “no interruptions or electrical or operational anomalies until more than one hour after the reported start time of the fire.”

The California Department of Forestry and Fire Protection (Cal Fire) is leading the investigation into the Eaton fire and confirmed the area around the towers is being studied, though the full scope of their probe was not divulged to The Times.

But attorneys for homeowners in Altadena aren’t waiting for investigators to name a culprit. Four lawsuits were filed Monday, each blaming Southern California Edison for starting the Eaton fire.

Power companies are no stranger to such lawsuits. Last February, Edison agreed to pay the U.S. $80 million to cover costs and damages from 2017’s deadly Thomas fire. Investigators determined that Edison equipment started that blaze, which burned more than 280,000 acres in Ventura and Santa Barbara counties.

And back in 2019, Pacific Gas & Electric agreed to a $13.5-billion settlement for several deadly Northern California wildfires, including 2018’s Camp fire.

Smaller blazes sparked last week are also under investigation

The Kenneth fire, which scorched a little over 1,000 acres in the hills north of Calabasas, was fully contained over the weekend.

A 33-year-old man was arrested last week by LAPD officers after he was seen attempting to spark a fire in the same vicinity, according to a law enforcement email obtained by The Times. The man has so far not been charged with arson as investigators continue their work.

Edison equipment is also a focal point of the investigation into what started the Hurst fire that has burned about 800 acres near Sylmar and was 95% contained as of Monday evening.

The company reported last week that one of its conductors had been damaged at a tower in the vicinity of the fire, but it could not determine if the equipment downed before or after the blaze.

The cause of the Sunset fire is also under investigation. That blaze scorched an estimated 46 acres in the Hollywood Hills and prompted panicked evacuations, but was fully contained in about 24 hours and did not destroy any homes.

The origin almost always leads back to humans

Extreme weather and climate conditions may prime California’s tinderbox landscapes, but we’re overwhelmingly the ones striking the metaphorical (or actual) match that grows into a wildfire.

Cal Fire estimates that up to 95% of wildfires are caused by humans, including from carelessness, infrastructure failures and deliberate ignitions.

A 2022 study from UC Irvine found that human-ignited fires were more ferocious and damaging than blazes sparked by lightning strikes.

More stories on L.A. County’s fires

Parts of L.A. County prepare for another windy forecast

From Orange County to Palm Springs, Angelenos rush to fill hotel vacancies

Rams play their ‘home’ playoff game in Arizona

What else is going on

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Commentary and opinions

This morning’s must reads

L.A.-area residents out of town during fires share agony of watching homes burn from afar. In interviews with several residents whose homes were destroyed while they were in places as far-flung as Europe, Asia and New York, they shared similar feelings: a sense of helplessness in the face of nature’s wrath.

How can we make this newsletter more useful? Send comments to [email protected].

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And finally ... your photo of the day

Show us your favorite place in California! Send us photos you have taken of spots in California that are special — natural or human-made — and tell us why they’re important to you.

Today’s great photo is from David Rosen of California: Highway 46 between Cambria and Templeton.

David writes: “I’m not sure if a highway can be considered a landmark, but if so, Highway 46 is a quintessential example of the beauty of California’s Central Coast. This photo was taken after a rainy winter season, making the views spectacular. Morro Bay can be seen in the distance.”

Have a great day, from the Essential California team

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Check our top stories, topics and the latest articles on latimes.com.

Unprecedented new extreme fire alert brings danger to SoCal for next two days

Firefighters continued to boost containment overnight of the Palisades and Eaton fires ahead of dangerous winds that began blowing through the region early Tuesday.Officials are concerned the strong winds paired with dry fuel and low humidity could result in new fire starts in Southern California or the expansion of the existing blazes. The Palisades fire had burned more than 23,700 acres and was 17% contained as of Tuesday. The Eaton fire, which has carved a devastating path through Altadena, has burned just over 14,100 acres and was...

Firefighters continued to boost containment overnight of the Palisades and Eaton fires ahead of dangerous winds that began blowing through the region early Tuesday.

Officials are concerned the strong winds paired with dry fuel and low humidity could result in new fire starts in Southern California or the expansion of the existing blazes. The Palisades fire had burned more than 23,700 acres and was 17% contained as of Tuesday. The Eaton fire, which has carved a devastating path through Altadena, has burned just over 14,100 acres and was 35% contained, according to the Los Angeles County Fire Department.

An unprecedented fourth “particularly dangerous situation” fire weather warning took effect Tuesday morning and is expected to last through Wednesday affecting swaths of Los Angeles and Ventura counties. The National Weather Service reserves the designation for signifying an extreme red flag warning, when especially hazardous fire weather conditions are expected.

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Gusts of up to 72 mph had already hit the San Gabriel Mountains early Tuesday.

“Life-threatening and destructive and widespread winds are already here,” Los Angeles Fire Chief Kristin Crowley said during a news conference Tuesday. “We are taking an aggressive, lean forward posture...strategically placing fire patrols and engines in the unimpacted high fire risk areas in the city. We are carefully managing our operations to ensure that we can quickly respond to any new fires.”

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12 minutes ago

Crowley said that crews had made extensive preparations for the latest extreme weather event reinforcing fire control lines around the Eaton and Palisades fires, clearing dry brush from surviving structures, and staging resources in areas where new fires could ignite. The Governor’s Office of Emergency Services has also pre-positioned additional engines, fire crews, helicopters, bulldozers and water tenders across Southern California.

Authorities hope to be able to keep firefighting aircraft up Tuesday, but it’s unclear how much the conditions will allow.

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Battalion Chief Brett Willis said air support in Los Angeles County remained ready and able to fly, if needed. One helicopter was out Tuesday morning doing reconnaissance.

However, winds had already clocked in at higher and dangerous speeds in Camarillo, he said, where officials decided to move some helicopters and fixed-wing planes that had been stationed there, relocating them south and east so they could be able to fly if needed.

The Palisades and Eaton fires are among the deadliest in California’s modern history. Officials confirmed the number of deaths at 24, but warn the death toll is likely to keep rising.

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There are also still 37 missing persons reports across both fires, officials said. Two individuals who have been reported missing “have most likely been found deceased” but authorities have not positively identified them, LAPD Chief Jim McDonnell said.

Although there is no final tally yet of structures burned, the fires are already among the most destructive the state has experienced.

Damage assessments have confirmed 1,902 structures destroyed in the Eaton fire, though inspection teams are through only about 30% of the fire footprint. Officials estimate that 7,000 structures were damaged or destroyed, though structures can include homes, businesses, smaller outbuildings and sheds and even vehicles. Officials estimate the Palisades fire has burned more than 5,300 structures.

Winds hitting the region over the next two days will be more of a conventional Santa Ana event, forecasters say, with winds coming out of the east and spreading fires to the west. That means the winds will have more of a focus on Ventura County compared with those last week, which came generally out of the north and hit Los Angeles County hard.

Areas covered by the latest alert include Camarillo, Fillmore, Northridge, Simi Valley and Thousand Oaks. A conventional red flag warning — for a combination of strong winds, dry air and vegetation, and expected severe wildfire behavior if ignition occurs — is in effect across the region, including large portions of L.A., San Diego, Orange, Riverside, San Bernardino and Ventura counties, as well as some mountainous areas of Santa Barbara and San Luis Obispo counties.

Southern California Edison implemented a public safety power shutoff for nearly 63,000 customers across its service area on Tuesday as the winds started to increase. Such shutoffs are aimed at mitigating threats, often in areas where the utility’s equipment could be at high risk of sparking a wildfire.

Of those without power, about 25,000 customers live in Los Angeles County and roughly 21,300 are in Ventura County. Another 116,000 customers in Los Angeles County and 83,700 customers in Ventura County could have their power shut off at some point during the wind event, according to the utility.

Los Angeles County’s wireless emergency alerts are still seeing some lingering issues after millions in L.A. County incorrectly received the panic-inducing messages on their cell phones last week.

Even though the county Office of Emergency Management says it is now prepared to send any new alerts after overhauling its system, some incorrect alerts continued to show up on phones Monday, days after the evacuation warning was warranted and far from the intended geographic area.

“We have received reports that some individuals are still receiving alerts,” the county’s Office of Emergency Management said in a statement late Monday. “We believe these to be ‘echo alerts.’ Echo alerts were found to be the result of messages being relayed through cell phone towers that were shut down during fire conditions and power outages and are now coming back online.”

It wasn’t immediately clear how widespread the issue was Monday, but officials said they are prepared to send out new alerts during the ongoing wind event this week, if warranted.

Officials urged Angelenos to be on alert for new wildfires and prepare to evacuate if needed.

“Get set to leave early if you receive an evacuation order or warning,” Los Angeles County Fire Chief Anthony Marrone said Tuesday.

As winds began to increase overnight, firefighters in Oxnard rushed to a brush fire that broke out in the Santa Clara River bottom near North Ventura Boulevard. The Auto fire, fanned by wind gusts of 20 to 30 mph, quickly grew to about 55 acres. The fire department after midnight said forward progress on the Auto fire has been stopped, but firefighters were still on scene.

As firefighters grapple with extreme fire conditions, residents who have lost homes in the Palisades and Eaton fires are grappling with the overwhelming idea of rebuilding their properties. Many have not been able to return home since the fires began.

On Monday, Los Angeles Mayor Karen Bass issued an executive order that seeks to expedite rebuilding efforts, mostly within Pacific Palisades. Bass’ move comes one day after Gov. Gavin Newsom, via his own executive order, waived regulations under state environmental laws in an effort to speed up rebuilding in the Palisades, as well as Altadena and other areas outside the city.

“This order clears away red tape and bureaucracy to organize around urgency, common sense and compassion. We will do everything we can to get Angelenos back home,” Bass said in a statement.

The National Weather Service’s “particularly dangerous situation” tag in effect over the next two days has traditionally been used only rarely, when forecasters believed long-lived, strong and violent tornadoes were possible. The National Weather Service office in Oxnard, which covers L.A., Ventura, Santa Barbara and San Luis Obispo counties, adopted it in 2020 in hopes of clearly ringing the alarm bell for the most extreme fire weather conditions.

“Any kind of red flag warning is dangerous. But there’s a gradient even within that range of situations, and so we wanted a way to message the extreme of the extremes. And the PDS is what came from that,” said weather service meteorologist Ryan Kittell.

During each of the three warnings issued this season, destructive wildfires erupted: the 19,904-acre Mountain fire in Ventura County, which razed more than 240 buildings; the 4,037-acre Franklin fire, which spread rapidly in Malibu and destroyed 20 buildings in December; and last week’s Palisades and Eaton fires, which now rank among the deadliest and most destructive in modern California history.

Tuesday’s gusty winds mark the fourth Santa Ana wind event since last week’s catastrophic firestorms, according to weather service estimates.

The extreme fire weather is also being fed by extraordinarily dry conditions. The last significant rain in downtown Los Angeles was on May 5, when 0.13 of an inch of rain fell. Since Oct. 1, only 0.16 of an inch of rain has fallen there — a drop in the bucket compared with the historical average of 5.34 inches that should have fallen by this point in the season.

The last time there has been so little rain between early May and the end of December was 1962, where downtown L.A. got only 0.14 of an inch, according to the weather service.

“In my view,” said retired climatologist Bill Patzert, “the past nine months has been one of the driest in the historical record going back to 1900. During my career, I’ve never seen punishing Santa Ana events so overwhelm the normal winter rain season.”

There should be some relief and improving conditions starting Wednesday night. But that relief may be brief. There are signs that another Santa Ana wind event could materialize Sunday and Monday, including a 30% to 40% chance of red flag warnings returning for L.A. and Ventura counties.

Times staff writers Liam Dillon and Andrew Khouri contributed to this report

How to help victims of the Los Angeles wildfires

Wildfires have decimated more than 37,000 acres of the Los Angeles metropolitan area over the last several days, charring more than 12,000 structures, displacing over 150,000 residents and leaving at least 24 people dead.On Tuesday, when the fires first started, the White House made federal disaster assistance available to the state of California to aid the state’s recovery efforts. The disas...

Wildfires have decimated more than 37,000 acres of the Los Angeles metropolitan area over the last several days, charring more than 12,000 structures, displacing over 150,000 residents and leaving at least 24 people dead.

On Tuesday, when the fires first started, the White House made federal disaster assistance available to the state of California to aid the state’s recovery efforts. The disaster has also prompted an outpouring of donations from around the world.

Follow along for live updates

As the fires rage on and as Los Angeles looks ahead toward an eventual recovery, here are ways you can most effectively help the city’s recovery efforts.

Long-term giving

Patricia McIlreavy, the president and CEO of the Center for Disaster Philanthropy, stressed that the Los Angeles community will need donations to last beyond the immediate aftermath of the wildfires. She compared the disaster relief to the Covid-19 pandemic.

“In the early days, people would have said, well, we just need protective gear and we need a vaccine, and that’s all we need. But as we went longer into that crisis, we had a much greater understanding that what everyone needed to move on from Covid was so different,” she said. “For some people, it was child care. For others, it was elderly care. For some it was, you know, their children were falling behind in school. It varied in so many ways, what we all need it to kind of move beyond.”

McIlreavy encouraged donating to organizations focused on preventing the Los Angeles community from falling behind due to the devastation, in addition to those providing immediate, lifesaving resources.

“What’s the difference between a warm meal and access to a pantry and kitchen of your own? A warm meal is great. It’s wonderful to be provided a warm meal after your family has suffered a disaster. But access to a kitchen, access to being able to prepare your own meal, to feed your children with food, and in a way, and in a time that you choose, that’s about dignity, that’s about agency.”

Be specific with your donation

Brea Burkholz — a spokesperson for Direct Relief, a California-based nonprofit that provides medical resources for disaster recovery — cautioned against bringing large bags of miscellaneous items directly to shelters. While doing so is well-intentioned, Burkholz said, Los Angeles shelters often lack the capacity to handle the sudden influx of donations.

“A lot of the time, the system can get overwhelmed with donations of clothing and the material things because they’re not set up and they don’t have the space to take all of that in,” she said.

Burkholz suggested people volunteer their time instead or assist specific families in need of particular items or housing.

“If you can make a direct connection to a family who is in need, that is a much better approach, because you know exactly who it’s going to and there’s a place for it,” she said. “A lot of these people who have been displaced, they don’t have a space. They don’t have a home.”

Wendy Escobedo, the emergency operations manager of food relief nonprofit World Central Kitchen, echoed Burkholz’s sentiment.

“In the beginning, it was just an influx of people bringing everything and anything,” she said. “And now they’re going to start focusing on really, ‘You know what? What are the needs?’”

Escobedo said the city’s shelters are in need of more toiletries, including diapers, wipes, towels and hairbrushes.

Beware of scammers

At a press conference on Saturday, California officials warned Los Angeles about a surge of scammers taking advantage of the crisis.

“To anybody who would take advantage of people for their greedy gain, who see dollar signs, I have a message for you: You will be held responsible,” California Attorney General Rob Bonta said. “You will be prosecuted.”

Experts advise doing thorough research before opening your wallet.

“If they’re saying that they can do something that trusted organizations can’t do or won’t commit to, there may well be a reason for that, and it isn’t always that they’re creative and ahead of the curve,” McIlreavy said.

Escobedo suggested people donate directly to organizations or shelters. World Central Kitchen, for example, only accepts donations through its website.

“We’re not accepting donations in any other way, or from any other sources,” she said. “That way, we should avoid any of those issues.”

The following charities have been vetted by NBC News:

California Community Foundation

California Fire Foundation

L.A. Fire Department Foundation

Pasadena Humane Society

Ventura County Community Foundation

American Red Cross of Greater Los Angeles

Center for Disaster Philanthropy

Direct Relief

World Central Kitchen

Matt Lavietes

Matt Lavietes is a reporter for NBC Out.

What's different, and worse, about the smoke from the L.A. fires

Los Angeles is already infamous for poor air quality. But the fires scorching the area now are sending up plumes of black smoke that pose threats to human health beyond that of standard wildfires.Wildfire smoke can linger for weeks and travel across a continent.But what sets the L.A. fires apart...

Los Angeles is already infamous for poor air quality. But the fires scorching the area now are sending up plumes of black smoke that pose threats to human health beyond that of standard wildfires.

Wildfire smoke can linger for weeks and travel across a continent.

But what sets the L.A. fires apart, researchers say, is the toxic mix of substances in the smoke from the burning buildings, vehicles, electronics, plastics and other components of the urban environment, in addition to the trees and other vegetation that typically combust in the wild. Here's what is known about the health risks of such smoke in the short and long term:

Lungs take first hit

In the short term, wildfire smoke, like all smoke, inflames the lungs, says Dr. Chris Carlsten, a professor of medicine and director of the air pollution exposure lab at the University of British Columbia.

But wildfire smoke has its own effects on the blood, which are thought to increase risk beyond the lungs when the blood circulates to the heart.

WATCH | Powerful winds could wreak more havoc:

1 day ago

Duration 0:52

Los Angeles Mayor Karen Bass said fire crews and water tankers are being positioned in strategic locations as officials prepare for what forecasters are warning will be powerful, dangerous winds.

Wildfire smoke contains fine particulate matter that can travel deep into the lungs when inhaled. When the lungs get inflamed, scientists suspect they send inflammatory cells into the bloodstream that impact other organs, including the brain.

Smoke can also irritate the eyes and throat leading to itching, coughing and sneezing, Carlsten says.

Acute symptoms can also include chest tightness and wheezing, rapid or irregular heartbeat and excessive fatigue. These symptoms typically ease once the smoke clears, according to the University of California, Davis.

Smoky questions

Urban fires combined with wildfire smoke, like what's happening in L.A., don't happen often, and scientists are just starting to study the effects.

Dr. John Balmes, a professor emeritus at the University of California, San Francisco, says such urban wildfires release a cocktail of chemicals from paint, metals, plastic and other synthetic materials beyond what comes from burning vegetation.

Smoke from standard wildfires is "bad enough," said Balmes. "When synthetic materials burn, they give off even more toxic material agents."

For example, Balmes says such fires release benzene, a known cancer-causing agent, which researchers have traced to plastic pipes in a previous urban wildfire in California in 2018.

The health effects of wildfire smoke exposure over multiple seasons is also a new topic for scientists.

Who is most susceptible?

When people with asthma and chronic obstructive pulmonary disease (COPD) breathe in wildfire smoke, they're at higher risk of exacerbations of their condition, which can result in an asthma attack, for instance. Those with lung disease are encouraged to have their medications up to date when wildfire smoke is in the air, says Colleen Reid, an associate professor of geography at University of Colorado Boulder who studies the health impacts of exposure to air pollution from wildfires.

Since we lose some ability to tolerate or cope with short-term damage from smoke with age, older adults are also more susceptible to ill effects, Carlsten says.

But children are also at higher risk from poor air quality during wildfires because their lungs are still growing, according to Balmes.

For those who are pregnant, pollutants from wildfire smoke can also affect the fetus.

Lasting effects

What's known about chronic health effects from wildfire smoke comes from wildland firefighters, who often work without the breathing equipment of city firefighters.

The long-term effects on them haven't been studied, but Balmes co-authored a study that extrapolated chronic health effects based on the workers' known exposure to fine particulate matter.

"We found a likely increased risk of mortality from heart or cardiovascular disease and from lung cancer," he said.

Another study by researchers at McGill University in Montreal also suggests lung and brain cancer risk associated with long-term exposure to wildfire smoke.

WATCH | How the Santa Ana winds are worsening the L.A. wildfires:

15 hours ago

Duration 4:29

The Santa Ana winds have been a major factor in the spread of the Los Angeles wildfires. The National asks Prof. Janine Baijnath-Rodino, director of meteorology at UCLA, to break down why the winds are so powerful and the science behind the severity of the fires.

ABOUT THE AUTHOR

Journalist

Amina Zafar covers medical sciences and health care for CBC. She contributes to CBC Health's Second Opinion, which won silver for best editorial newsletter at the 2024 Digital Publishing Awards. She holds an undergraduate degree in environmental science and a master's in journalism.

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