If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Louisville, KY.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Louisville, KY, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Louisville, KY.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Louisville, KY can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Louisville, KY, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
Louisville Cardinals (7-4, 5-3 ACC) at Kentucky Wildcats (4-7, 1-7 ACC)- Kickoff: Saturday, November 30 at 12:00 p.m. EST - Location: Kroger Field in Lexington, Ky. - Weather Conditions: Partly cloudy. A few flurries or snow showers possible. High 38F. Winds WSW at 10 to 15 mph. - How To Watch: SEC Network - How To Listen: 93.9 FM - Betting Favorite: Louisville -3.5 - All-Time Series...
- Kickoff: Saturday, November 30 at 12:00 p.m. EST - Location: Kroger Field in Lexington, Ky. - Weather Conditions: Partly cloudy. A few flurries or snow showers possible. High 38F. Winds WSW at 10 to 15 mph. - How To Watch: SEC Network - How To Listen: 93.9 FM - Betting Favorite: Louisville -3.5 - All-Time Series: Kentucky leads 20-15 - Last Meeting: Kentucky won 38-31 on Nov. 25, 2023 (L&N Stadium - Louisville, Ky.)
Louisville
Kentucky
Here are the depth charts for both teams ahead of their matchup: Louisville vs. Kentucky
See how the Cardinals stack up against the Wildcats, and who the statistical models favor: Tale of the Tape, Predictions: Louisville vs. Kentucky
Louisville will be wearing red helmets with white jerseys and pants; while Kentucky has yet to announce their uniform combination.
(Photo of D'Eryk Jackson, Isaac Guerendo: Matt Stone - The Courier Journal / USA TODAY NETWORK)
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GET LOCAL BREAKING NEWS ALERTSThe latest breaking updates, delivered straight to your email inbox.Your Email AddressPrivacy Notice LEXINGTON, Ky. —Louisville football hasn't beaten Kentucky in the last five seasons, but the Cardinals will be looking to snap that losing skid on Saturday.The two rivals will kick off at Kroger Field at noon on Saturday.Kentucky head...
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LEXINGTON, Ky. —
Louisville football hasn't beaten Kentucky in the last five seasons, but the Cardinals will be looking to snap that losing skid on Saturday.
The two rivals will kick off at Kroger Field at noon on Saturday.
Kentucky heads into the game with a 4-7 record, and even with a win, will be missing the postseason this year. Louisville, on the other hand, is touting a 7-4 record and coming off a win over Pittsburgh on Senior Day.
While Louisville's chances of making the 12-team College Football Playoff were slim before the Stanford loss, they all but evaporated after it. But Louisville will be fighting to snap its losing streak against Kentucky and position itself for a better bowl game.
UK has had a turbulent season, from nearly taking down No. 1 Georgia to beating No. 6 Ole Miss and going on a four-game losing streak; the Wildcats have struggled. Kentucky's hopes of making a bowl game were dashed last weekend after losing to No. 3 Texas, so this weekend they'll be fighting to keep their winning streak alive and bragging rights.
Louisville has been a bit lopsided this season in that its offense has carried the brunt of the load, while the defense has scraped by. The Cardinals will be going up against a Kentucky defense that ranks 37th in total defense and has been the one constant for UK. Allowing just 332 yards per game and 25 touchdowns this season, Kentucky's defense has been its difference maker.
UofL ranks 15th in total offense on the season, averaging 453 yards per game while scoring 46 touchdowns. Louisville knows how to put points on the board, which could make for a winning recipe against UK, who has struggled on the offensive side all season. To put it into perspective, Kentucky's highest scoring game came against Murray State, where the Wildcats have only scored 30 or more points in three games, while UofL has put together eight games where it scored more than 30 points.
While Kentucky's offense does not pose a major threat, Louisville's defense has been a weak spot for the Cardinals. UofL will be seeing a fairly new quarterback when Cutter Boley lines up behind center for the Wildcats on Saturday. The freshman quarterback took the majority of the snaps against Texas, his first meaningful ones this season, throwing for 160 yards and one interception. It's yet to be seen if this change will make a major impact for Kentucky, but the freshman seemed to spark some life into the offense against Texas.
Louisville heads into the game as a four-point favorite.
The game will kick off at noon on ESPN Saturday.
GREENSBORO, N.C.--(BUSINESS WIRE)--The Fresh Market announced the grand opening of its second store in Louisville, KY this morning. With a commitment to offering high-quality, fresh foods and an exceptional shopping experience, The Fresh Market is excited to bring its passion for freshness and unparalleled service to the local community.As the 165th store for this fresh-food, specialty retailer, guests in Louisville can look forward to embarking on a culinary ...
GREENSBORO, N.C.--(BUSINESS WIRE)--The Fresh Market announced the grand opening of its second store in Louisville, KY this morning. With a commitment to offering high-quality, fresh foods and an exceptional shopping experience, The Fresh Market is excited to bring its passion for freshness and unparalleled service to the local community.
As the 165th store for this fresh-food, specialty retailer, guests in Louisville can look forward to embarking on a culinary adventure like no other. The doors to this 25,000 sq ft new Louisville location opened this morning promising to provide residents with an unparalleled shopping environment that features an extensive selection of fresh, local, organic, and specialty items.
The celebration kicked off with a ribbon-cutting ceremony at 8:00 am, commemorating the opening of this new location for The Fresh Market. As a token of appreciation, the first 500 guests through the doors received special gift bags, adding an extra reason for guests to visit early and enjoy the everyday fresh and seasonal offerings at this new location.
"At The Fresh Market, we strive to create a shopping experience that goes beyond ordinary," said Jason Potter, CEO of The Fresh Market. "We take pride in providing a selection of the freshest meat, seafood and produce with a curation of special ingredients, sourced both locally and globally, to make eating an extraordinary experience for guests.”
Guests will discover everything needed to craft delightful meals and elevated culinary experiences. Recently recognized by USA Today's 10Best Readers’ Choice Awards 2024 for award-winning bakery, deli, and prepared foods, Louisville guests are guaranteed a premier fresh food destination.
The new location opens in time for the holiday season where guests can reserve their holiday meals, seasonal confections and unique gifts. In addition to offering expertly curated products, ready-to-eat restaurant selections are available such as in-house smoked pit BBQ featuring fresh brisket, ribs and pork. Also offered is Hot and Fresh Pizza made with artisanal crust, sauce comprised of Italian-grown crushed tomatoes and salt and topped with BelGioioso mozzarella cheese.
The Fresh Market supports local foodbanks in their mission to eliminate food insecurity in the communities they serve. Today at the grand opening, members of The Fresh Market leadership team presented representatives from Dare to Care Food Bank with a check for $2,000, which marks a beginning of an ongoing relationship that all stores continue to foster with their local food banks.
The new store is open seven days a week, with operating hours from 7am to 9pm. Guests can also shop online and enjoy curbside pickup or home delivery through The Fresh Market's website or mobile app.* The store will be offering special deals and promotions throughout the coming weeks in celebration of the grand opening and the holidays. An array of platter and catering options are available by ordering ahead through the website.
About The Fresh Market, Inc.
Voted as the “Best Grocery Store in America” by USA Today’s 10 Best Readers’ Choice Awards in 2023, 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista and a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards, The Fresh Market helps guests discover the best with time-saving meal solutions, unique ingredients, and delicious food for any occasion. From fresh produce and exceptional meat and seafood to signature baked goods and thousands of organic options, the specialty grocer has something to please every palate. The Fresh Market currently operates 164 stores in 22 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram, TikTok and Pinterest.
*Apple and the Apple Logo are registered trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
The seventh letter of intent comes from center Isaac Sowells of Louisville (Ky.) Male.Here is a full bio on Sowells. If not a member, subscribe here!AdvertisementStatisticsSenior year stats: 21 tackles (9 solo), 3 sacks and 3 tackles for loss.Ratings• Rivals.com: ...
The seventh letter of intent comes from center Isaac Sowells of Louisville (Ky.) Male.
Here is a full bio on Sowells.
If not a member, subscribe here!
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Senior year stats: 21 tackles (9 solo), 3 sacks and 3 tackles for loss.
• Rivals.com: Three stars, No. 5 overall in Kentucky and No. 6 center nationally.
• 247: Three stars, No. 6 overall in Kentucky and No. 39 interior offensive lineman nationally.
• ESPN: Three stars, No. 5 overall in Kentucky and No. 4 center nationally.
• On3: Four stars, No. 280 overall nationally, No. 5 overall in Kentucky and No. 21 interior offensive lineman nationally.
Sowells was offered by NC State on Aug. 20, 2023, and became a major priority for the Wolfpack. Sowells picked NC State over Kentucky, South Carolina, Miami (Fla.) and Louisville. He officially visited all but Louisville in June.
Sowells has other P4 offers from Duke, Indiana, Penn State, Virginia, Virginia Tech, Wake Forest, West Virginia and Wisconsin. Additionally, he has offers from Bethune-Cookman, Eastern Kentucky, Indiana State, James Madison, Marshall, South Florida and Toledo.
Offensive line coach Garett Tujague.
“Our [with offensive line coach Garett Tujague] relationship is special. Since they offered me I’ve received many texts from him daily. He’s made it known from the beginning I’m his No. 1 guy. He played a big role especially with him being my position coach and primary recruiter.” — Isaac Sowells
Sowells will have a chance to crack the two-deep at center depending on what the Wolfpack do in the transfer portal.
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LOUISVILLE, Ky. - After half a decade of rivalry disappointment, the Louisville football program's long national nightmare is over: the Governor's Cup is finally coming back to the Derby City.The latest chapter of the annual rivalry between Louisville and Kentucky was written this past Saturday, and it was matchup where the Cardinals left little doubt on the gridiron who the victor was. By the time the clock hit double zeroes, Louisville has emerged with a decisive 41-14 victory over their arch rival - and anyone that watched it knows...
LOUISVILLE, Ky. - After half a decade of rivalry disappointment, the Louisville football program's long national nightmare is over: the Governor's Cup is finally coming back to the Derby City.
The latest chapter of the annual rivalry between Louisville and Kentucky was written this past Saturday, and it was matchup where the Cardinals left little doubt on the gridiron who the victor was. By the time the clock hit double zeroes, Louisville has emerged with a decisive 41-14 victory over their arch rival - and anyone that watched it knows it could have been a lot worse.
It was a cathartic moment for coaches, players and fans alike following several years of rivalry ineptitude. Louisville had lost each of the last five matchups vs. Kentucky, including three in which they were the betting favorite, by an average margin of 25.8 points.
For everyone involved with the program, they know just how massive it was for Louisville to finally swing the pendulum of rivalry momentum back in their favor.
"It's huge," head coach Jeff Brohm said. "I'm fully aware of this rivalry, and what it means to the fan base, and to the university and to these two really good programs. We came ready to play. I thought that our guys wanted it. We worked really hard. We knew the importance of finishing the season. We talked about finishing as strong as we could, and that every game matters. To come through on the road in a pretty convincing fashion, is a really good win."
For Brohm himself, a Louisville native and alum, it was a chance for him to finally get one over on Kentucky. He never got a chance to face the Wildcats as a player before the rivalry was renewed in 1994, and he dropped his first matchup against UK as a head coach last season.
"To finally get the Governor's Cup back and represent our university and bring it back to our fans, is really a great day for us, and we're really happy to get this victory," he said.
Brohm's desire to snap the losing streak to their bitter rival trickled down to the rest of the team not only during the week, but over the course of the entire season. But for the handful of Louisville natives on the roster, such as defensive end Ramon Puryear, the magnitude of this game wasn't something that had to be explicitly expressed.
"This is definitely something I've envisioned since I was a kid," Puryear said. "It's been great. It feels like a Disney movie. It's been wonderful. We knew it was gonna be a hard fought game, and we came out and we executed."
The win also gave Puryear and the rest of the seniors to go out on a high note, and make sure that they would not go winless against the Wildcats for their collegiate career.
"It's a surreal moment," defensive end Ashton Gillotte said. "I think it's a great team win. I think we needed it as a senior group, just to be able to basically get the last laugh on the way out. That's just something I think we all were anticipating and preparing ourselves for, and it came to fruition today.
Even for the players who experienced the rivalry for the first time, they fully understood what was at stake against Kentucky, and wanted to make sure they played their part in helping bring the Governor's Cup home.
"It was great," true freshman running back Duke Watson said. "You could feel the energy from everywhere. We knew we had to come out here and do what we supposed to do. All week at practice, just all week anywhere you see them, you just got to beat Kentucky. We got the job done."
(Photo of Jeff Brohm: Jordan Prather - Imagn Images)
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