If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Oakland, CA.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Oakland, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Oakland, CA.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Oakland, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Oakland, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
OAKLAND, Calif. (KRON) — Among the agencies sending crews to Los Angeles is the Oakland Fire Department. Twelve firefighters have been sent so far, and on Thursday, they’re sending a water tender.Oakland Fire Chief Damon Covington shared this information with new members of the city council and also warned them about closing fire stations.“There is not a fire season anymore. We’re in January, and we have one of the biggest fires that we&rsquo...
OAKLAND, Calif. (KRON) — Among the agencies sending crews to Los Angeles is the Oakland Fire Department. Twelve firefighters have been sent so far, and on Thursday, they’re sending a water tender.
Oakland Fire Chief Damon Covington shared this information with new members of the city council and also warned them about closing fire stations.
“There is not a fire season anymore. We’re in January, and we have one of the biggest fires that we’ve ever had in our state’s history,” Covington said. “Then we don’t have our full complement of fire service, three months ago, we could be looking the same way LA looks.”
A stark warning from Oakland’s Fire Chief to new members of the city council. Had the two fire stations closed earlier this week been shuttered during October’s Keller Fire, Oakland could have seen the same devastation Los Angeles is seeing now.
“If we hadn’t had a little luck and a tremendous amount of support from our region, it would have been catastrophic,” Covington said.
Covington says shuttering two fire stations to help close a $129 million budget deficit is a gamble the city cannot afford. “When we have our full complement, we’re rolling the dice. When we don’t have our full complement, we’re really playing Russian roulette,” he said.
The closure of stations 25 and 28 for the next 6 months is expected to save the city $5 million, but the closure means it will take fire crews longer to respond to emergencies.
“For a person is having a heart attack or a seizure or a structure fire, we could be 10, 12,15, minutes away, because now we’re coming from four districts away to get to that call,” Covington said.
Councilmember Rebecca Kaplan did offer some hope. In the next several weeks, the city will be receiving an unexpected 2.6 million dollars due to greater-than-expected revenue from events at the Oakland Arena and Coliseum last year.
“And so we will be working on an item to bring the Oakland share of that money back to protect and restore our fire services and our fire stations in Oakland,” Kaplan said.
But even if that unexpected event money is able to save one of those two fire stations, four more are slated to close in February.
High winds Tuesday evening fueled a fast-moving brush fire in the Altadena/Pasadena area that was burning 1,000 acres just before midnightThe Eaton fire was reported at 6:23 p.m., near Altadena Drive and Midwick Drive in the Eaton Canyon area, according to Cal Fire.The Angeles National Forest said on X the fire had reached more than 200 acres by 7:12 p.m. with evacuati...
High winds Tuesday evening fueled a fast-moving brush fire in the Altadena/Pasadena area that was burning 1,000 acres just before midnight
The Eaton fire was reported at 6:23 p.m., near Altadena Drive and Midwick Drive in the Eaton Canyon area, according to Cal Fire.
The Angeles National Forest said on X the fire had reached more than 200 acres by 7:12 p.m. with evacuations underway. It later grew to an estimated 1,000 acres, the Angeles National Forest said. The cause of the fire was not known and there was no containment as of early Wednesday.
Angeles National Forest crews were fighting the fire in cooperation with the Los Angles County and Pasadena fire departments.
Evacuations were ordered for residents in the area of Sierra Madre Boulevard from Altadena Drive to New York Drive and north of New York Drive.
Evacuation orders also extended into Sierra Madre for residents west of West Grove Street, north of Grand View Avenue, south of Skyland Drive and east of North Baldwin Avenue, Oakcrest Drive, Park Vista Drive, Stonehouse Road and Liliano Drive.
Residents of Arcadia are also ordered to evacuate if they live north of West Orange Grove Avenue, south of Monte Place, west of Santa Anita Avenue and east of Hermit Falls, East Grand View Avenue and Santa Anita Avenue.
Residents can evacuate to Westwood Recreation Center at 1350 Sepulveda Blvd or the Pasadena Convention Center at 300 E. Green St. Those with small animals can bring them to Agoura Animal Care Center at 29525 Agoura Road in Agoura Hills, and large animals can be brought to evacuation centers L.A. Equestrian Center, 480 Riverside Dr. in Burbank, or Pierce College Equestrian Center, 6201 Winnetka Ave. in Woodland Hills.
All Saints Church in Pasadena, at 132 N. Euclid Ave., is also sheltering individuals affected by the Eaton Canyon fire.
Homes were burning in the 2600 block of Dove Creek Lane and 2200 block of Pinecrest Lane in Altadena, according to footage from Key News Network.
Footage from the scene showed nurses, firefighters, paramedics and others rushing hundreds of patients, some still in hospital beds, from nursing homes near the fire area. City buses arrived to move the patients to safety.
#EatonFire Mandatory Evacuations – LEAVE NOW
E/Altadena DrKinneloa Cyn RdOutpost laneGlen SpringsCoolidgeMirandaRooseveltVerandaKenclare@PasadenaFD @LASDHQ @PasadenaPD @PasadenaGov @LACOFD pic.twitter.com/bSFjc2wZmH
— Angeles National Forest (@Angeles_NF) January 8, 2025
#EatonFire. Addl MANDATORY Evacuations
FoxridgeCanyon CloseGrand Oak@PasadenaFD @@LACoFDPIO @LASDHQ @PasadenaGov
— Angeles National Forest (@Angeles_NF) January 8, 2025
The fire broke out as regional fire resources were already stretched thin by the 2,920-acre Palisades fire.
A windstorm hitting the area Tuesday generated gusts of up to 84 mph in the San Gabriel Mountains, increasing fire dangers in the region already dried out by a lack of precipitation.
School was canceled for all Pasadena Unified School District students Wednesday, Jan. 8, as the fire continues to grow. The city is deciding whether to declare a state of emergency because of the impacts of the fire, the school district said.
Similarly, all Arcadia Unified schools will be closed Wednesday because of extreme winds and potential fire hazards, the district said. Similar closures were announced around the region because of the Eaton and Palisades fires.
City News Service contributed to this story.
Oakland, CA – Today, City of Oakland leadership and community partners gathered to celebrate the reopening of the Main Library after completion of critical infrastructure upgrades to enhance the library's facilities and provide a better experience for patrons. Renovations include new roof installation, skylight repair, critical electrical system upgrades, new boiler control system installation, auditorium heating and cooling system installation, and improvements to lighting, flooring and ceilings throughout the ...
Oakland, CA – Today, City of Oakland leadership and community partners gathered to celebrate the reopening of the Main Library after completion of critical infrastructure upgrades to enhance the library's facilities and provide a better experience for patrons.
Renovations include new roof installation, skylight repair, critical electrical system upgrades, new boiler control system installation, auditorium heating and cooling system installation, and improvements to lighting, flooring and ceilings throughout the building.
"This is truly something to celebrate, the reopening of our wonderful Main Library! I congratulate the staff and our partners for this important project to make the Main Library a more comfortable place for everyone for years to come," said Oakland Mayor Sheng Thao. "Thank you to Oakland voters and the California State Library for making these crucial improvements possible."
“Libraries are such critical facilities for all Oaklanders, whether it’s children coming to story-time, adults reading the newspapers or borrowing the latest novels, and people engaging with a range of services and programs that the library hosts,” said Council President and District 2 Councilmember Nikki Fortunato Bas. “Such library services and programs are only possible when the facility’s electricity, heating, roof, and lighting are fixed and running efficiently. I’m proud to join this re-opening of our Main Public Library.”
“Public libraries are a wonderful resource for our residents, offering a safe space for learning and being,” said District 3 Councilmember Carroll Fife. “It is critical to improve and modernize our libraries so more members of our community can utilize and enjoy them. I’m excited that the necessary renovations to the Main Library have been completed successfully and thank everyone involved, particularly the City team, who helped secured the necessary grant funds for this work.”
"I am proud of the City staff and project partners who kept this important project on schedule and under budget," said Assistant City Administrator G. Harold Duffey. "The library is an incredibly important resource for our community members, and this project is an investment into the library's future."
“December 2nd was a momentous occasion for Oakland Public Library as we proudly reopened the doors of the Main Library following extensive infrastructure repairs,” said Director of Library Services Jamie Turbak. “Closing the Main Library for six months was no easy decision, as it serves as the central hub for our library system and is truly the heart of Oakland. Yet, this renovation was essential, representing more than just physical upgrades—it reflects our ongoing commitment to creating a safe, welcoming space for everyone.”
The Oakland Public Library secured funding for these critical repairs through a variety of sources. The California State Library's Building Forward Library Facilities Improvement Program awarded the Main Branch $4.2 million. To comply with the grant terms, the City of Oakland provided matching funds through Measure KK, as approved by the Oakland City Council in October 2023.
The Main Library will host an Open House to celebrate the reopening on February 22, 2025, 10 a.m. - 5:00 p.m.
About the Oakland Public Library
The Oakland Public Library is a part of the City of Oakland in California and has been in existence since 1878. Locations include 16 neighborhood branches, a Main Library, a Second Start Adult Literacy Program, the Oakland Tool Lending Library, and the African American Museum and Library at Oakland (AAMLO). The Oakland Public Library empowers all people to explore, connect, and grow. Oaklandlibrary.org
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Tagged with: Newsroom, Public Library
Jean Walsh Public Information Officer
Posted: December 12th, 2024 11:30 AM
Since the Palisades Fire kicked off the storm of destructive blazes tearing across parts of Los Angeles County earlier this week, officials have faced tough questions about millions of dollars in recent budget cuts to the city's fire department.The city's fire commission even sent a report last month that said the Los Angeles Fire Dep...
Since the Palisades Fire kicked off the storm of destructive blazes tearing across parts of Los Angeles County earlier this week, officials have faced tough questions about millions of dollars in recent budget cuts to the city's fire department.
The city's fire commission even sent a report last month that said the Los Angeles Fire Department's ability to respond to large-scale emergencies had been significantly diminished by the cuts.
Similar concerns have been voiced in Oakland where the fire department is also facing cuts due to the city's budget troubles.
On Monday, the day before the Palisades Fire broke out in Los Angeles, the Oakland Fire Department temporarily shut down Stations 28 and 25 as part of the city's efforts to address a $130 million budget deficit.
Oakland hills residents were stunned to learn that Fire Station 28 on Grass Valley Road -- which was instrumental in fighting the Keller Fire in October -- had been temporarily shuttered. The station closures have left many locals in fear of longer emergency response times and increased risks in an area prone to fire hazards.
Dr. John Cooke, who lives nearby and uses a wheelchair, learned of the closure Friday as he arrived to show his appreciation for the fire fighters.
"I was going to ask them how to support keeping this station open," he said. When he was informed it had already closed, he replied, "I had no idea."
For Cooke, the closure is particularly worrisome as he hears stories from Southern California of residents who struggled to evacuate during wildfires.
When asked if it scared him, Cooke said, "Yes, it does. You have to come into the valley." He said he was concerned that it could take too long for first-responders to get to him in an emergency.
The closures are expected to result in increased emergency response times, a reality that Local 55 Union President Seth Olyer says could have dire consequences.
"Folks in the affected districts are going to be waiting double or triple the amount of time when their heart stops or their house is on fire," Olyer explained.
Even Oakland's fire chief acknowledged the critical role these stations played during the Keller Fire. Crews from both Station 28 and Station 25 were among the first responders to the blaze as it threatened homes on Campus Drive.
Olyer emphasized that without the quick action of the firefighters from those two station, the outcome could have been catastrophic.
"Take even two engines out of the initial response and the amount of work they did initially made the difference between saving houses and witnessing tens of millions in losses — or even loss of life," he said.
Residents like Dennis Adams, who lives nearby, are deeply concerned. He pointed out that the area near Station 28 is a frequent dumping ground for abandoned cars that are often set on fire.
"The difference between a fire spreading versus being put out down the street could be this firehouse being open or not," Adams said.
Adams and other residents are urging city officials to reverse the decision. Newly elected City Councilmember Ken Houston, who represents District 7 where Station 28 is located, said he is committed to finding the funds to reopen it.
"They said it would be closed for a five-to-six month period, then reopen after closing another station," Houston explained. "That's not good enough for me. Cut it in half. Let's open it back up in three months. I'm going to push the envelope."
Houston has been in contact with Interim Mayor Kevin Jenkins, who he said shares his commitment to reopening the station as soon as possible. In the meantime, Houston has taken personal action to ensure the safety of the vacant station, which has already been targeted by looters.
"You've got a new sheriff in town," Houston declared. "I'm going to roll through myself. This gives me hope."