If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Oakland, CA.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Oakland, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Oakland, CA.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Oakland, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Oakland, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
Oakland, CA NewsWritten by:January 27, 2025ESOlex // Shutterstock Oakland 7-day weather forecast Stacker created the forecast for Oakland, California using data from OpenWeather. This week's high is 56 °F on Sunday, while the low is 42 °F on Monday. Ther...
Written by:
January 27, 2025
ESOlex // Shutterstock
Stacker created the forecast for Oakland, California using data from OpenWeather. This week's high is 56 °F on Sunday, while the low is 42 °F on Monday. There are expected to be 3 sunny days and rain on 2 days this week.
NWS San Francisco CA has issued a frost advisory until Monday at 09:00 AM and a freeze watch until Thursday at 09:00 AM.
Sunday, January 26
- High of 56 °F, low of 44 °F (42% humidity)- Partly cloudy with a 0% chance of rain- Moderate risk of harm from sun exposure (2 UV index)- Moderate breeze (15 mph wind)- Sunrise at 7:17 AM, sunset at 5:25 PM
You may also like: Best suburbs in Oakland
1 / 6
Rachasie // Shutterstock
- High of 56 °F, low of 42 °F (30% humidity)- Sunny with a 0% chance of rain- Moderate risk of harm from sun exposure (2 UV index)- Light breeze (7 mph wind)- Sunrise at 7:16 AM, sunset at 5:26 PM
2 / 6
supergenijalac // Shutterstock
- High of 55 °F, low of 45 °F (43% humidity)- Sunny with a 0% chance of rain- Moderate risk of harm from sun exposure (2 UV index)- Light breeze (7 mph wind)- Sunrise at 7:16 AM, sunset at 5:27 PM
3 / 6
New Africa // Shutterstock
- High of 55 °F, low of 46 °F (66% humidity)- Sunny with a 0% chance of rain- Moderate risk of harm from sun exposure (3 UV index)- Gentle breeze (8 mph wind)- Sunrise at 7:15 AM, sunset at 5:29 PM- New moon
4 / 6
Ryzhkov Oleksandr // Shutterstock
- High of 53 °F, low of 46 °F (63% humidity)- Partly sunny with a 0% chance of rain- Moderate risk of harm from sun exposure (3 UV index)- Light breeze (7 mph wind)- Sunrise at 7:14 AM, sunset at 5:30 PM
5 / 6
Valeriy Boyarskiy // Shutterstock
- High of 54 °F, low of 48 °F (59% humidity)- Overcast with a 100% chance of rain (4 mm of rain)- Moderate risk of harm from sun exposure (3 UV index)- Light breeze (6 mph wind)- Sunrise at 7:13 AM, sunset at 5:31 PM
You may also like: Best options in Oakland for 5 popular outdoor activities
6 / 6
alisalipa // Shutterstock
- High of 55 °F, low of 52 °F (90% humidity)- Overcast with a 20% chance of rain (0 mm of rain)- Moderate risk of harm from sun exposure (3 UV index)- Light breeze (4 mph wind)- Sunrise at 7:12 AM, sunset at 5:32 PM
The trek marks the band’s first outing in three yearsNine Inch Nails has announced the Peel It Back Tour 2025, marking the band’s first live outing since 2022. Produced by Live Nation, the headline run will kick off on Sunday, June 15th, in Dublin, Ireland, at 3Arena, and take the band across Europe, including stops in the UK, Germany, Switzerland, and more. The European leg will also feature major festival appearances at Graspop Metal Meeting in Dessel, Belgium, Open’er in Gdynia, Poland, and Mad Cool in Madrid, S...
Nine Inch Nails has announced the Peel It Back Tour 2025, marking the band’s first live outing since 2022. Produced by Live Nation, the headline run will kick off on Sunday, June 15th, in Dublin, Ireland, at 3Arena, and take the band across Europe, including stops in the UK, Germany, Switzerland, and more. The European leg will also feature major festival appearances at Graspop Metal Meeting in Dessel, Belgium, Open’er in Gdynia, Poland, and Mad Cool in Madrid, Spain, among others.
The North American leg will launch on Wednesday, August 6th in Oakland, CA at Oakland Arena. The industrial rock icons will also headline arenas in Portland, OR; Vancouver, BC; Chicago, IL; Toronto, ON; Boston, MA; Brooklyn, NY; Nashville, TN; Houston, TX, and more. The tour will wrap up on Thursday, September 18, in Los Angeles, CA, at the Kia Forum.
Tickets will be available starting Wednesday, January 29th at noon local time.
Nine Inch Nails Peel It Back World Tour 2025 Dates:
June 15 – Dublin, Ireland @ 3Arena June 17 – Manchester, UK @ Co-op Live June 18 – London, UK @ The O2 June 20 – Cologne, Germany @ Lanxess Arena June 21 – Dessel, Belgium @ Graspop Metal Meeting June 24 – Milan, Italy @ Parco della Musica Novegro June 26 – Zurich, Switzerland @ Hallenstadion June 27 – Vienna, Austria@ Wiener Stadthalle June 29 – Amsterdam, Netherlands @ Ziggo Dome July 1 – Berlin, Germany @ Uber Arena July 3 – Gdynia, Poland @ Open’er July 7 – Paris, France @ Accor Arena July 10 – Madrid, Spain @ Mad Cool July 12 – Oeiras, Portugal @ NOS Alive Aug 6 – Oakland, CA @ Oakland Arena Aug 8 – Portland, OR @ Moda Center Aug 10 – Vancouver, BC @ Rogers Arena Aug 12 – Seattle, WA @ Climate Pledge Arena Aug 14 – West Valley City, UT @ Maverik Center Aug 15 – Denver, CO @ Ball Arena Aug 17 – Saint Paul, MN @ Xcel Energy Center Aug 19 – Chicago, IL @ United Center Aug 22 – Detroit, MI @ Little Caesars Arena Aug 23 – Toronto, ON @ Scotiabank Arena Aug 26 – Baltimore, MD @ CFG Bank Arena Aug 27 – Philadelphia, PA @ Wells Fargo Center Aug 29 – Boston, MA @ TD Garden Aug 31 – Cleveland, OH @ Rocket Mortgage FieldHouse Sept 2 – Brooklyn, NY @ Barclays Center Sept 5 – Raleigh, NC @ Lenovo Center Sept 6 – Nashville, TN @ Bridgestone Arena Sept 9 – Duluth, GA @ Gas South Arena Sept 10 – Tampa, FL @ Amalie Arena Sept 12 – Houston, TX @ Toyota Center Sept 13 – Fort Worth, TX @ Dickies Arena Sept 16 – Phoenix, AZ @ Footprint Center Sept 18 – Los Angeles, CA @ Kia Forum
WhenWhen couple Paul Iglesias and Sophia Akbar decided to open the contemporary Afghan restaurant Jaji, it took some time to get the menu just right. Besides satisfying their own palates and tastes after years in the restaurant industry and Akbar’s own background as an Afghan American, they also knew that it would be a family affair. Akbar’s parents and grandparents live in the East Bay and offered suggestions on what dishes to serve, and in A...
WhenWhen couple Paul Iglesias and Sophia Akbar decided to open the contemporary Afghan restaurant Jaji, it took some time to get the menu just right. Besides satisfying their own palates and tastes after years in the restaurant industry and Akbar’s own background as an Afghan American, they also knew that it would be a family affair. Akbar’s parents and grandparents live in the East Bay and offered suggestions on what dishes to serve, and in Akbar’s retelling of those early days, Iglesias wrote the first menu “being respectful of the culture,” knowing that Afghanistan is deeply rooted in tradition.
But as lovely as that first menu was, Akbar ripped it apart.
The idea for Jaji was to lean into the contemporary nature of what Afghan cuisine could be, she emphasized to Iglesias, much like their other restaurant Parche delves into contemporary Colombian food. The couple returned to the drawing board, developing dishes that take those flavors of Afghanistan and mix California ingredients. Akbar’s family again got a say in the development process; her grandmother, Asia Jaji, and her mother, Maria Jaji, both stepped into the Jaji kitchen to develop the flavors that the couple wanted to explore in their new restaurant. “It’s very detail-oriented, and it’s super important because it tells the story of Sophia and her family, being an Afghan American, and her parents being first-generation Afghans that have lived 40 years in California,” Iglesias says. “We use the word contemporary because for us it means ‘in the moment.’”’
Jaji debuts in uptown Oakland on Thursday, January 30, showcasing Afghan food in an entirely new way. Take the shola-qorooti arancinis. Traditionally it’s a sticky rice with mung beans and dill, served with yogurt and caramelized onions and oils on top; Akbar says it provides sustenance and comfort during Afghanistan’s rough winters, a simpler item often made at home rather than served in restaurants. For Jaji’s version, the sticky rice is realized as arancini, and it’s served over an aioli made with quroot, a dehydrated whey, and walnuts, plus a touch of vibrant green mint oil. It was one of the surprise hits with Akbar’s family during taste tests, and while, say, Akbar’s grandfather didn’t recognize the format of the dish, he immediately knew its flavors.
“That was fun to see in real life,” Akbar says, “that, okay, it works with our biggest fans and our biggest critics.”
Among the other family-approved dishes is a braised lamb shank made with a spice profile from Akbar’s grandmother that received a nod from the family matriarch. That dish is served with mastawa, a rice dish typically made for weddings and not usually served with lamb shank, but it became an accidental pairing that worked, thanks to Akbar’s grandmother. Elsewhere on the menu, a chapli kabob comes into play, but again with contemporary touches, using wagyu-based ground beef dressed in a pomegranate and ginger glaze. Iglesias and Akbar also bend Afghan flavors to accommodate dietary restrictions, such as making dishes vegetarian that typically aren’t meat-free. One dish the couple is proud of is their lentil salad, where Iglesias turned the lentil-based dhal into a pureed sauce spread over the bottom of a dish, with fresh lentil salad on top.
B.Akbar
That willingness to experiment and create a contemporary experience for diners is also why the couple leaned into having a bar at the restaurant — despite alcohol being illegal in Afghanistan. “While a large demographic [of diners] are going to be Afghans, a lot of us that are Afghan Americans, like myself and my generation, we’ve never walked into a space where we fully have seen our culture displayed in a way that I want to bring my American friends to show them all the good parts and pieces.” And with that dining out experience, for Akbar that also includes cocktails. While there aren’t any spirits or wines coming from Afghanistan, the couple worked with Parche beverage director Eric Syed and Paul Iglesias to figure out how flavors like rose water, pistachio, saffron, turmeric, and coriander could be incorporated into drinks. But also with respect for the culture and the ever-expanding nonalcoholic scene here in the States, there is an expansive zero-proof drink program that showcases spirit-free wine and liquor, as well as juices and yogurt drinks that Akbar grew up on. Diners can try those drinks at the main bar, or squeeze into the 20-person hidden speakeasy dubbed B.Akbar, a play on Akbar’s name. It’s meant to be an intimate space with a 90-minute “curated drinking experience” and small bites.
The presence of Akbar’s family is felt throughout the space in other ways, not just the food: Family members contributed vintage pieces, such as wedding headdresses, vintage instruments, and other items they brought with them from their homeland, now proudly displayed behind the main bar. “It’s just incredible how proud everyone is,” Iglesias says. “Jaji is a town in Afghanistan, and it’s also her grandparents’ last name, their tribal name. And there’s so much there that is important and so special because we’re invoking their culture and history and who they are. Not only is Jaji Afghan, but it’s also California because that’s where she’s from and who they are.”
Jaji (422 24th Street, Oakland) debuts on Thursday, January 30, and is open 5 p.m. to 9:30 p.m., Sunday through Thursday, and 5 p.m. to 10 p.m. Friday and Saturday.
For many in Oakland, when you'd ask who their favorite player to watch growing up was, if they were of a certain age, the answer was always Rickey Henderson. It was almost more helpful to ask who their favorite player was after Rickey.With his birthday coming up on Christmas (of course), let's take a look at some of the incredible stats that one of the greatest of all time put up.Born in 1958 in Chicago, Rickey made his way to Oakland Tech High School, where he ended up being selected by the A's in the fourth round of the 1976 ...
For many in Oakland, when you'd ask who their favorite player to watch growing up was, if they were of a certain age, the answer was always Rickey Henderson. It was almost more helpful to ask who their favorite player was after Rickey.
With his birthday coming up on Christmas (of course), let's take a look at some of the incredible stats that one of the greatest of all time put up.
Born in 1958 in Chicago, Rickey made his way to Oakland Tech High School, where he ended up being selected by the A's in the fourth round of the 1976 MLB Draft. Not only was he a fourth round pick, but he was also the last selection of that round. Only six of the 24 (fitting) players taken ahead of him in that round even made it to the big leagues. He was also the first of the A's picks that year to make it to The Show.
If you follow baseball at all, you're probably aware that Henderson is a Hall of Famer, and that he holds the all-time steals record, swiping a total of 1,406 bases in his career. He led the league in steals in 12 different seasons, including three years with 100+, and in his age 39 campaign when he stole 66 bases in 1998 with the A's.
He also holds the record for most times caught stealing with 335, and the most runs scored in the history of the game with 2,295. He won the MVP award just once, in 1990, after his lone World Series title with the A's in 1989. He also hoisted a trophy with the Toronto Blue Jays in 1993.
Over the course of his career, he accumulated an astonishing 106.3 fWAR (111.1 bWAR), which ranks him No. 17 all time, right behind Mike Schmidt, and directly in front of Frank Robinson. Of the players of the last three decades, only two are above Rickey, and they are Barry Bonds (164.4) and Alex Rodríguez 113.6).
Over the course of a 25-year career, Henderson only put up one negative fWAR season, and it wasn't at age 44 right before he retired. It was his first season in the big leagues as a 20-year-old. He had just three seasons below league average at the plate. One of them was that first year, in 1979, and the other two came two decades later in 2000 and 2003, when he was 41 and 44.
Rickey was just remarkable.
There are so many fun facts about his career, but one of the most fun revolves around his trade from and back to the A's. In 1984, Oakland decided to trade Henderson to the New York Yankees for a package that included Jay Howell, Stan Javier, and Eric Plunk.
Plunk was also part of the package that landed Rickey back in Oakland in 1989.
Another amazing feat, which I was actually in attendance for, was back in 1993 when Rickey, widely considered the best leadoff man of all time, hit a home run in the bottom of the first inning in both games of a doubleheader against Cleveland. He was just the second player in history do ever do that at the time.
Rickey is one of the greatest baseball players to ever put on the uniform, and he grew up and played where so many fans in Oakland also fell in love with the game.