If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Sacramento, CA.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Sacramento, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Sacramento, CA.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Sacramento, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Sacramento, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
A large, 7.0-magnitude earthquake struck off the coast of Humboldt County in Northern California on Thursday morning, prompting a tsunami warning for part of the North Coast. The warning was later canceled.According to the U.S. Geological Survey, the quake struck around 10:44 a.m., west of Petrolia, California in the Pacific Ocean. A tsunami warning was issued for 45 miles southwest of the Northern California city of Eureka shortly after and expired around noon, accord...
A large, 7.0-magnitude earthquake struck off the coast of Humboldt County in Northern California on Thursday morning, prompting a tsunami warning for part of the North Coast. The warning was later canceled.
According to the U.S. Geological Survey, the quake struck around 10:44 a.m., west of Petrolia, California in the Pacific Ocean. A tsunami warning was issued for 45 miles southwest of the Northern California city of Eureka shortly after and expired around noon, according to the National Oceanic and Atmospheric Organization.
The earthquake was first registered as having a preliminary magnitude of 6.6, but USGS updated it to 7.0. It appears to have an epicenter at the triple junction of the Pacific, North American and Juan de Fuca tectonic plates. The earthquake was among the largest recorded in California in recent years.
A significant aftershock that initially registered as a 5.8-magnitude quake hit minutes later near Cobb, California in Lake County, according to the USGS. It has now been downgraded to a 4.1. Dozens of aftershocks have also been recorded near the 7.0 and Cobb epicenters in the minutes following, all registering between 2.5 to 4.2 magnitude.
Residents up and down the Northern California coast, as well as into the Central Valley, reported feeling shaking.
Coastal residents along the north coast were told to move to higher ground due to the tsunami warning.
The Humboldt County Sheriff's Office said residents in coastal areas in the tsunami zone need to evacuate immediately.
San Mateo County authorities noted that the tsunami warning extended to their area. People were urged to avoid beaches and coastlines.
Bay Area Rapid Transit service through the Transbay Tube was halted for a time, but has since resumed.
California Gov. Gavin Newsom's office said he had been briefed on the earthquake and tsunami warning.
The governor was meeting with state emergency officials, his office said, and the California Office of Emergency Services operations center has been activated.
Newsom has since issued an emergency proclamation in response to the incident.
"I am grateful for the robust system our state has in place that worked as intended today and kept people safe and informed," Newsom said in a statement.
Commonly issued after natural disasters like wildfires, emergency proclamations open up funds and other emergency resources to first responders.
Cecilio Padilla is a digital producer for CBS Sacramento and a Sacramento-area native who has been covering Northern California for more than a decade.
HUMBOLDT COUNTY, Calif. — A 7.0 magnitude earthquake struck in Humboldt County Thursday morning, prompting a short-lived tsunami warning stretching from Oregon down to around Santa Cruz.The U.S. Geological Survey said the earthquake happened around 10:45 a.m. and was detected 62 miles southwest of Ferndale, about five hours northwest of Sacramento.People reported they felt the earthquake as far south as Monterey in the Central Coast an...
HUMBOLDT COUNTY, Calif. — A 7.0 magnitude earthquake struck in Humboldt County Thursday morning, prompting a short-lived tsunami warning stretching from Oregon down to around Santa Cruz.
The U.S. Geological Survey said the earthquake happened around 10:45 a.m. and was detected 62 miles southwest of Ferndale, about five hours northwest of Sacramento.
People reported they felt the earthquake as far south as Monterey in the Central Coast and north as Medford near the Oregon and California state line, according to the USGS "Did You Feel It?" self-reporting tool.
The USGS said Eureka and surrounding areas possibly have moderate to heavy damage due to the earthquake.
The earthquake was reportedly felt in the Central Valley in Merced, Modesto and Stockton, but the intensity was "weak," according to the USGS. The intensity was also "weak" for reports in Sacramento, Elk Grove and other areas in the Sacramento region.
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Videos sent to ABC10 show objects swaying, like light fixtures, or pool water sloshing back and forth.
A man named Steven told ABC10 he was working on the sixth floor of the California Natural Resources building when the earthquake happened.
"It wasn't anything too intense like if you were on the ground level in a regular house, you can really hear things shaking and feel things shaking, but we didn't have that in our building," he said. "Some people did feel it maybe more than others and they felt the need to evacuate too, so not everybody felt really safe."
He also said he saw construction workers stopping work and putting safety first before resuming construction.
WATCH MORE ON ABC10 | California earthquake captured on video
An 7.0-magnitude earthquake off the Northern California coast shook up the region on Thursday morning, prompting a tsunami warning and evacuation orders for areas of California and Oregon, according to the U.S. Geological Survey.The tsunami warning was temporarily in effect for coastal areas extending roughly 600 miles from Davenport about 10 miles north of Santa Cruz to the border between Douglas and Lane counties in Oregon about 10 miles s...
An 7.0-magnitude earthquake off the Northern California coast shook up the region on Thursday morning, prompting a tsunami warning and evacuation orders for areas of California and Oregon, according to the U.S. Geological Survey.
The tsunami warning was temporarily in effect for coastal areas extending roughly 600 miles from Davenport about 10 miles north of Santa Cruz to the border between Douglas and Lane counties in Oregon about 10 miles south of Florence, Oregon, according to the California Governor’s Office of Emergency Services.
The state agency warned of “widespread dangerous coastal flooding accompanied by powerful currents.”
However, the U.S. Tsunami Warning Center eventually canceled the warning, the National Weather Service announced via X around noon Thursday.
“No tsunami danger presently exists for (the) region,” the weather service said.
The epicenter of the earthquake was about 39 miles west of Petrolia, southwest of Eureka, according to the U.S. Geological Survey.
The Geological Survey also reported temblors near the Lake County community of Cobb, including a 5.8-magnitude earthquake centered in nearby Sonoma County, less than five minutes after the larger quake.
According to the Geological Survey, the earthquake officially known as the “2024 Offshore Cape Mendocino, California Earthquake” took place off the coast of Northern California near the Mendocino triple junction where the Pacific, North America and Juan de Fuca/Gorda plates meet.
The federal agency said the location and depth of the quake indicated that it “likely occurred on or near the Mendocino Fracture Zone.”
This fault zone strikes east to southeast and forms the boundary between the southern Pacific Plate and the northern Gorda Plate.
Big quakes are common in the area around the Mendocino triple junction, the Geological Survey said.
“In the past century, there have been at least 40 other earthquakes of M6 or larger,” within 250 kilometers of where the 7.0-magnitude quake hit Thursday, the agency said on it’s website.
The quake was initially measured at a magnitude of 6.6 but the figure was revised minutes later by the Geological Survey.
The quake, which was recorded at 10:47 a.m., rattled parts of Humboldt County, California State Sen. Mike McGuire wrote in an X post.
McGuire said tremors were “widely felt throughout the North Coast, as far south of Sonoma County.”
Shocks also spread through downtown Sacramento and could be felt in high-rise buildings along Capitol Mall, The Sacramento Bee previously reported.
Residents of Crescent City in Del Norte County were ordered to evacuate, McGuire said in an update just before 11:15 a.m.
“All residents should head to higher ground immediately and follow local OES and Sheriff Office instructions,” McGuire wrote.
Humboldt County emergency officials said that there is no longer a tsunami threat but warned residents to be prepared for aftershocks, the sheriff’s office said in a post on X.
The Mendocino County Sheriff’s Office said the evacuation warning had been downgraded to “situational awareness for tsunami” in the Mendocino Coast area.
This story was originally published December 5, 2024, 12:42 PM.
The U.S. Geological Survey says the quake struck just around 10:45 a.m. Thursday.PETROLIA, Calif. — A preliminary magnitude 7.0 earthquake struck Thursday morning near Ferndale, California, in Humboldt County.The U.S. Geol...
The U.S. Geological Survey says the quake struck just around 10:45 a.m. Thursday.
PETROLIA, Calif. — A preliminary magnitude 7.0 earthquake struck Thursday morning near Ferndale, California, in Humboldt County.
The U.S. Geological Survey says the rumble happened around 10:45 a.m. It was centered around 62 miles southwest of Ferndale — about 5 hours northwest of Sacramento — along the coast of Humboldt County.
People reported feeling it as far south as Livermore in East Bay, according to the 'Did You Feel It?' self-reporting tool on the USGS website. The USGS said there is a possibility of moderate to heavy damage near Eureka and the surrounding areas.
A map of where the earthquake was likely felt can be found HERE.
A tsunami warning was issued along the coast from Oregon down to around Santa Cruz but was later canceled around noon.
In the Santa Cruz area, phones buzzed with a tsunami warning from the National Weather Service that said: “A series of powerful waves and strong currents may impact coasts near you. You are in danger. Get away from coastal waters. Move to high ground or inland now. Keep away from the coast until local officials say it is safe to return.”
The San Francisco Bay Area Rapid Transit District, known as BART, stopped traffic in all directions through the underwater tunnel between San Francisco and Oakland. BART and MUNI have since resumed normal operations.
For more ABC10 news and weather coverage on your time, stream ABC10+ on your TV for free:► Roku - click here► Amazon Fire - click here► Apple TV - click here
ALL ABOUT EARTHQUAKE PREP:
WATCH MORE: Earthquakes come without warning and if you aren’t prepared by the time the big one hits, you will be too late. The 2019 earthquake near Ridgecrest, California shined a spotlight on the need to be prepared with a disaster kit and a plan. A little work now could help you survive the next quake.
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Sacramento, CA (December 05, 2024) – A fire captain was struck by a vehicle while responding to a collision at 10573 E Stockton Blvd on Wednesday evening. The incident occurred as emergency responders from Sacramento Fire and Rescue were already on-site handling the initial crash. The fire captain, who was assisting at the scene, was struck by a passing vehicle. Paramedics quickly treated the fire captain for injuries at the scene, and the captain was transported to a nearby medical facility for further care. The extent of the c...
Sacramento, CA (December 05, 2024) – A fire captain was struck by a vehicle while responding to a collision at 10573 E Stockton Blvd on Wednesday evening. The incident occurred as emergency responders from Sacramento Fire and Rescue were already on-site handling the initial crash. The fire captain, who was assisting at the scene, was struck by a passing vehicle. Paramedics quickly treated the fire captain for injuries at the scene, and the captain was transported to a nearby medical facility for further care. The extent of the captain's injuries remains undisclosed, but authorities have confirmed that the situation is being closely monitored.
The crash site caused significant traffic disruption in the area, and the scene of the initial accident remained under investigation by law enforcement officers. It is unclear at this time if the vehicle that struck the fire captain was involved in the original collision or a separate incident. Local authorities are conducting an investigation to determine the exact cause of the accident.
Our thoughts are with the fire captain, and we wish for a full and speedy recovery. We also extend our sympathy to everyone affected by this tragic incident.
Emergency responders face significant risks when working at the scenes of accidents, as they are often required to move between traffic and other hazards to provide assistance. Unfortunately, accidents involving emergency personnel are a tragic but not uncommon occurrence. Firefighters, paramedics, and other first responders work tirelessly to save lives, but their safety is frequently compromised by fast-moving or distracted drivers who fail to slow down in active emergency zones.
Local authorities continue to remind the public of the importance of driving carefully when approaching accident scenes. Traffic laws require drivers to slow down, move over, and give space to emergency vehicles with flashing lights. Failure to do so can lead to severe consequences, including harm to emergency personnel.
If you or someone you know has been involved in an accident, whether as a driver or as an emergency responder, it's essential to remain cautious on the roads and respect the safety of those who work tirelessly to assist others. Local Accident Reports is here to provide support and guide you through recovery. Please drive attentively to prevent further accidents and protect both yourself and the dedicated first responders on the scene.