If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Sacramento, CA.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Sacramento, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Sacramento, CA.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Sacramento, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Sacramento, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
An atmospheric river-fueled storm brought some long-awaited rain to the Sacramento area on Friday after a dry start to 2025.Up to 3 inches of rain were expected to fall in Sacramento on Friday through Sunday, the National Weather Service said.The storm was coming from the south, said meteorologist Sara Purdue.The weather service...
An atmospheric river-fueled storm brought some long-awaited rain to the Sacramento area on Friday after a dry start to 2025.
Up to 3 inches of rain were expected to fall in Sacramento on Friday through Sunday, the National Weather Service said.
The storm was coming from the south, said meteorologist Sara Purdue.
The weather service issued a flood watch Friday for much of northern California, due to the “potential for flooding caused by excessive rainfall.”
Here’s what to know:
Moderate to heavy rain is expected through Sunday with highest totals over the mountains and adjacent foothills. Travelers can expect longer than normal commutes and slick roadways. #CAwx pic.twitter.com/86ztrrXcbk
— NWS Sacramento (@NWSSacramento) January 31, 2025
“Light to moderate rain” was expected in the Sacramento Valley on Friday, according to an infographic the weather service shared on its website.
Saturday and Sunday are expected to have “periods of moderate to heavy rain.,” the weather service said.
A colder weather system is expected to move into the area by Tuesday, the weather service said, bringing more moderate to heavy rainfall.
The flood watch will be in effect from noon on Friday, Jan. 31, through 10 p.m. Sunday, Feb. 2, the weather service said.
The flood watch affects areas below 3,000 feet elevation in much of the Sacramento Valley, including the cities of Sacramento, Modesto and Stockton.
Purdue said low-lying urban areas and roads could see “decent flooding,” while creeks, rivers and streams could have “sharp rises” in water level.
Foothill areas may experience mud and rock slides.
Rain was expected to start falling in Sacramento before 5 p.m. Friday, according to the weather service’s latest seven-day forecast.
The forecast called for a 10th to a quarter of an inch of rain during the day.
Between half and three-quarters of an inch of rain was expected overnight Friday, when wind gusts could reach 20 mph.
On Saturday, Sacramento could see a half of an inch to three-quarters of an inch of rain, with an additional quarter to half inch possible overnight.
Winds could gust as high as 21 mph on Saturday.
There is a 90% chance of rain on Sunday, with winds gusting up to 20 mph, while Sunday night has an 80% chance of rain.
The weather service forecast “chances” of showers through Thursday.
Snow levels in the Sierra Nevada could drop to elevations as low as 5,500 feet during the storm, according to the National Weather Service.
The greater Lake Tahoe area could receive up to two feet of snow at elevations above 7,000 feet through Monday.
Wind gusts are forecast to reach up to 90 mph, the weather service said.
What do you want to know about life in Sacramento? Ask our service journalism team your top-of-mind questions in the module below or email [email protected].
This story was originally published January 31, 2025 at 12:39 PM.
California is experiencing fluctuating weather conditions as rain returns to parts of the state, impacting San Francisco and Sacramento with varying levels of precipitation and temperature shifts.Why It MattersA significant change in weather patterns is set to impact Northern California, particularly in San Francisco and Sacramento. While the state capital is experiencing colder-than-average temperatures, San Francisco is bracing for multiple days of rain. These conditions could lead to potential travel disruptions and concer...
California is experiencing fluctuating weather conditions as rain returns to parts of the state, impacting San Francisco and Sacramento with varying levels of precipitation and temperature shifts.
A significant change in weather patterns is set to impact Northern California, particularly in San Francisco and Sacramento. While the state capital is experiencing colder-than-average temperatures, San Francisco is bracing for multiple days of rain. These conditions could lead to potential travel disruptions and concerns for vulnerable populations.
In Sacramento, the current temperature on January 30, 2025, is 45.5 F, which is 3.4 F below the five-year historical average of 48.9 F. A maximum probability of precipitation of 4 percent suggests a dry day, but showers are expected to return on January 31 and continue into February 1. The National Weather Service (NWS) has advised residents to prepare for wet and cold conditions in the coming days, with concerns about road safety and frost overnight.
For San Francisco, rain is expected to intensify starting January 31. The NWS forecasts an 80-100 percent chance of rain through the weekend, with the heaviest precipitation expected on Friday and Saturday. Highs will remain in the mid to upper 50s, with lows in the upper 40s. Winds from the south-southeast could reach up to 11 mph, further contributing to the stormy conditions.
In a post on X, formerly Twitter, the NWS in Sacramento said: "Active weather will return to the area tomorrow, with periods of moderate to heavy rain and mountain snow. Active weather remains in the forecast into next week as well, so now is a great time to prepare [for] wet weather!"
"Active weather returns Friday-Sunday with a warm storm system. A second, colder system will bring widespread rain, mountain snow, and breezy southerly winds to interior NorCal early next week," the Sacramento office said in another social media post.
The NWS Bay Area office also shared a similar forecast on X, saying, "increasing confidence for impacts across the North Bay from a series of rain systems beginning Friday. Confidence in rainfall amounts shifting farther south continue to increase, so follow us for forecast updates!"
"Rain is coming soon! Friday and Saturday will see the first of a series of systems, directed mainly at the North Bay, with the next week seeing more widespread chances for precipitation," the Bay Area office said in another post.
The forecast suggests a wet start to February for both Sacramento and San Francisco. The state capital will likely see intermittent showers, while San Francisco is expected to remain under persistent rainfall through Monday. Residents are encouraged to stay updated with local weather advisories and take necessary precautions, particularly when traveling.
A Sacramento-area suburb is among the fastest growing wealthy suburbs in the nation, according to GoBankingRates.The personal finance website recently ranked the 30 fastest growing wealthy suburbs in America, comparing developing neighborhoods based on household income, home value and more.A total of five California suburbs made the list of locations that saw significant population growth....
A Sacramento-area suburb is among the fastest growing wealthy suburbs in the nation, according to GoBankingRates.
The personal finance website recently ranked the 30 fastest growing wealthy suburbs in America, comparing developing neighborhoods based on household income, home value and more.
A total of five California suburbs made the list of locations that saw significant population growth.
“California boasts the second-highest number of growing wealthy suburbs,” GoBankingRates writer Heather Taylor wrote in a Jan. 14 article, trailing only after Texas.
Here’s which ones landed on the list and where:
El Dorado Hills in El Dorado County narrowly missed the top 10, landing at No. 12 on GoBankingRates’ list of rapidly growing wealthy suburbs.
The Sacramento-area suburb saw a 10.86% increase in population between 2018 and 2023, the site said.
The median household income in El Dorado Hills was $163,544, GoBankingRates said, while the average home value was $908,158.
Two California suburbs ranked among the top 10 wealthy, fast-growing suburban cities in the United States, according to GoBankingRates.
Dublin in Alameda County was the highest-ranked California city at No. 8.
The East Bay suburb saw a 19.22% increase in population from 2018 to 2023, according to GoBankingRates.
The median household income in Dublin was $205,046, while the average home value was $1,488,417.
Landing at No. 10 is Eastvale in northwestern Riverside County.
The Southern California suburb boasted an average household income of $161,322 and a $948,164 median home value.
Eastvale’s population grew 14.42% between 2018 and 2023, GoBankingRates said.
Meanwhile, San Ramon in Contra Costa County was No. 11 with a population growth of 13.73% between 2018 and 2023.
The average income in San Ramon was $197,358 and the median home value was $1,733,442.
North Tustin in Orange County saw a 5.26% population increase during the same five-year period.
The median household income in North Tustin was $186,250 and the average home value was $1,700,977.
Texas had the most fast-growing wealthy suburbs in the nation with seven cities in the top 30, GoBankingRates said.
According to the site, these were the top 10 wealthy suburbs for population growth:
Visit the GoBankingRates website for the full list of the fastest-growing suburban cities.
GoBankingRates analyzed cities with populations between 25,000 and 100,000 people, focusing on metropolitan areas with populations of 1 million or more.
“Only places with a median household income of $150,000 or more were kept for this study,” the site said.
GoBankingRates then looked at population changes for each city from 2018 to 2023.
The site sourced data from the U.S. Census American Community Survey, Sperling’s BestPlaces, AreaVibes, Zillow Home Value Index, Bureau of Labor Statistics Consumer Expenditure Survey and Federal Reserve Economic Data. All data was current as of Jan. 6.
What do you want to know about life in Sacramento? Ask our service journalism team your top-of-mind questions in the module below or email [email protected].
SACRAMENTO – The Sacramento City Unified School District is calling itself a safe haven school district that is pledging to protect its students from unlawful Immigration and Customs Enforcement, known as ICE, raids on school campuses.It has been a worry for many illegal immigrant families since the...
SACRAMENTO – The Sacramento City Unified School District is calling itself a safe haven school district that is pledging to protect its students from unlawful Immigration and Customs Enforcement, known as ICE, raids on school campuses.
It has been a worry for many illegal immigrant families since the federal government reversed its "sensitive locations" policy which made it legal for immigration enforcement to happen at schools, churches and hospitals.
Sacramento City's safe haven policy is nothing new, but a reminder of what rights ICE has if it tries to come on campus.
"Our children have been crying," said Nora Barraza, who has three children in SCUSD schools. "They don't want to go to school. Their academic achievement has gone down."
SCUSD Board of Education President Jasjit Singh said the district is standing strong on its safe haven school policies that say that immigration enforcement is not allowed on its school campuses without a valid court order.
"Please send your children to school. despite the anxiety and fear being pushed upon you, know this is a safe place," Singh said.
CBS13 asked the district about the plan it has in place if ICE shows up on campus.
"Their job is to present a valid warrant," Singh said. "That valid warrant needs to be checked and processed by our legal staff."
An attorney told CBS13 that if ICE has a valid arrest warrant, they can take you immediately, but you never have to speak and you have the right to an attorney.
"We haven't gotten any indication that things are happening, but even if they were it's very clear we aren't going to get a heads up," Singh said.
SCUSD leaders said they won't make it easy and are committed to creating more rules and documentation if ICE shows up, even with a warrant from a judge.
"It's not that they come on campus and get to do the whole look at our vests and look at us patrolling around campus," Singh said.
SCUSD is asking families to update their emergency cards in case a child's family is detained while they are at school.
Chief of Staff for the Department of Education David Schapira said California is one of six states that funds schools based on attendance.
"So, what that means is when students feel unsafe on campus or parents feel unsafe sending their kids to campuses, the result of that is a negative impact on all students because that school loses funding and that lack of funding impacts every child," Schapira said.
He commended SCUSD's policy and called on all California schools to implement the same kind of policy to protect students.
"It is important to know that California has a law that permits California school districts to prohibit immigration enforcement officials from being on school campuses and enforcing immigration laws in a way that make our students feel unsafe," Schapira said.
He said Senate Bill 48, which will be in this legislative session, would prohibit school officials from allowing immigration enforcement officials on their campuses without a court order.
"It's very hard, but we need to give our kids that peace of mind. One way or another we need to find that way to give them that peace of mind," Barraza said.
WALNUT GROVE, Calif. —A rig crash was blocking traffic Tuesday morning in south Sacramento County near Walnut Grove, the California Highway Patrol said.CHP was dispatched around 3:07 a.m. to northbound Interstate 5 near the onramp for Twin Cities Road. The truck was hauling several different types of grocery items including hair gel and for some reason overturned, CHP said.Jam-packed, stacked cardboard boxes of frozen meat and seafood products, many with the “Butcher Box” meat delivery ...
WALNUT GROVE, Calif. —
A rig crash was blocking traffic Tuesday morning in south Sacramento County near Walnut Grove, the California Highway Patrol said.
CHP was dispatched around 3:07 a.m. to northbound Interstate 5 near the onramp for Twin Cities Road. The truck was hauling several different types of grocery items including hair gel and for some reason overturned, CHP said.
Jam-packed, stacked cardboard boxes of frozen meat and seafood products, many with the “Butcher Box” meat delivery service logo, were seen among the cargo. Wine and chicken tenders were seen spilled on the ground.
The driver sustained a cut to his ear and was taken to a nearby hospital, CHP said. No other injuries were reported.
Caltrans was diverting traffic off I-5 at Twin Cities Road but reopened the lanes as of 9:20 a.m. Drivers should expect delays and seek alternative routes at this time.
This is a developing story. Check back with KCRA3 for updates. Click on the video below to see earlier coverage of the crash.
See our live traffic map for updates.
This story was curated by Hearst's KCRA Alert Desk.
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