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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in San Francisco, CA

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in San Francisco, CA.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in San Francisco, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney San Francisco, CA
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in San Francisco, CA?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer San Francisco, CA

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in San Francisco, CA.

 Trademark Attorney San Francisco, CA

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in San Francisco, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm San Francisco, CA

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in San Francisco, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer San Francisco, CA
 Trademark Firm San Francisco, CA

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in San Francisco, CA.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer San Francisco, CA

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in San Francisco, CA

San Francisco Giants' Winter Meetings Priority Should be Adding Bats

In a recent insider article, the San Francisco Giants were listed as a team that needs to upgrade their lineup during the Winter MeetingsIn this story:The San Francisco Giants are heading into the Winter Meetings next week with a lot of areas to address for the team.It was another poor season in 2024, and it resulted in a change in the front office with Buster Posey taking over as president of baseball operations.This is...

In a recent insider article, the San Francisco Giants were listed as a team that needs to upgrade their lineup during the Winter Meetings

In this story:

The San Francisco Giants are heading into the Winter Meetings next week with a lot of areas to address for the team.

It was another poor season in 2024, and it resulted in a change in the front office with Buster Posey taking over as president of baseball operations.

This isn’t an ideal situation that Posey is walking into, as the team has been very mediocre in recent years, and while they have money to spend, their farm system is one of the weaker ones in baseball.

San Francisco is going to be an interesting team to keep an eye on this winter, as it feels like the franchise could go in a couple of different directions.

So far, they have already seen Blake Snell leave for the Los Angeles Dodgers in free agency. As the southpaw signed a lucrative deal to join the Giants’ rival. However, while that is a loss for the team, it was somewhat expected based on what his market value was going to be.

Bradford Doolittle of ESPN.com highlighted what the needs are for the Giants heading into the Winter Meetings and highlighted them signing Max Stassi to a minor league deal so far this offseason — but it wasn't necessarily for a good reason.

Doolittle noted that Stassi has only played five minor-league games the past two years and that it was Posey's first signing. The catcher, in San Francisco on a minor-league deal, isn't going to replace the production of departing hitters like Michael Conforto and Mark Canha.

“The Giants are losing some key production with the departures of Snell, Michael Conforto and Mark Canha, and it's not clear they are willing to spend big to replace it. Whichever way Posey does it, the Giants need bats. Bad," he wrote.

Coming into the offseason, improving the lineup was certainly the No.1 goal for Posey and the Giants. This is an offense that has really struggled over the last few seasons and lacks star power.

One of the main reasons why Posey took over is because the previous regime was unable to get deals done with players like Aaron Judge, Shohei Ohtani and Carlos Correa. While San Francisco isn’t in the Juan Soto sweepstakes, that doesn’t mean that they won’t be able to add an impact bat or two.

A player like shortstop Willy Adames would be an excellent target for a team that desperately needs to add some pop into their lineup. Pairing him alongside third baseman Matt Chapman would at least be the start of something positive on the left side of the infield.

Published 5 Hours Ago

Over 120 aftershocks rattle Northern California coast following 7.0 earthquake

Aftershocks continued to rattle the North Coast Thursday night into Friday morning following the powerful 7.0 earthquake that prompted a tsunami warning across a large stretch of California.More than 120 aftershocks and quakes over magnitudes 2.5 have followed ...

Aftershocks continued to rattle the North Coast Thursday night into Friday morning following the powerful 7.0 earthquake that prompted a tsunami warning across a large stretch of California.

More than 120 aftershocks and quakes over magnitudes 2.5 have followed since the larger shaker struck Thursday morning, according to the U.S. Geological Survey, with up to four or five aftershocks per hour happening. Dozens of smaller aftershocks have also been detected.

The epicenter of Thursday's 7.0 magnitude shaker happened in what's known as California's "earthquake country" because it's where three tectonic plates meet. The temblor was the most powerful to rattle the state since a 7.1-magnitude quake hit Ridgecrest in 2019.

The initial large earthquake struck at 10:44 a.m. off Cape Mendocino in Humboldt County. The quake was strong enough to trigger a tsunami warning from the National Weather Service, but the warning was canceled 70 minutes after it was issued when no serious tsunami threat was detected.

According to the USGS, there is a 53% chance for one or more aftershocks larger than magnitude 5 within the next week.

"There will likely be smaller aftershocks within the next week, with up to 130 magnitude 3 or higher aftershocks," according the the USGS website's aftershock forecast page.

"The number of aftershocks will decrease over time, but a large aftershock can temporarily increase the number of aftershocks."

While there were no reports of major damage in Humboldt County, for people in the community of Ferndale, cleaning up from a significant earthquake in December has seemingly become a tradition in recent years.

Thursday's magnitude 7.0 was the latest to strike the area around the holidays and the third in the last four years.

On Friday morning, the National Weather Service Bay Area X account posted about issuing the warning to address the agency's process, noting "there are lot of questions, frustration, and even some anger about how it all unfolded."

The thread on X addressed the different type of alerts issued for tsunamis and explained that with local tsunamis there is limited time to work with "and the warning must be issued with more uncertainty in order to allow the maximum possible evacuation window." Only five minutes passed between the time of the 7.0 earthquake and the National Tsunami Warning Center issuing the warning.

"The downside of this speed requirement is that the NTWC does not have the luxury of waiting to actually observe a tsunami wave before the first warning is needed," the post read. "They can only confirm that with deep ocean buoys and coastal observations."

Dave Pehling

Dave Pehling is website managing editor for CBS Bay Area. He started his journalism career doing freelance writing about music in the late 1990s, eventually working as a web writer, editor and producer for KTVU.com in 2003. He began his role with CBS Bay Area in 2015.

Daisy Adds San Francisco Home Technology Services Company to its Growing Network, Strengthening its Position in Northern California

Costa Mesa, Calif., December 6, 2024 – Daisy, the first nationwide home and small business technology installation and services company, expands its northern California footprint by acquiring Hermary’s, a groundbreaking luxury home technology integrator since 1963. Founded and led by Clarence Hermary, the company has built a strong reputation for cutting-edge technology, outstanding craftsmanship, and commitment to high-quality client services. Hermary himself originally pioneered the designing and building of switches and...

Costa Mesa, Calif., December 6, 2024 – Daisy, the first nationwide home and small business technology installation and services company, expands its northern California footprint by acquiring Hermary’s, a groundbreaking luxury home technology integrator since 1963. Founded and led by Clarence Hermary, the company has built a strong reputation for cutting-edge technology, outstanding craftsmanship, and commitment to high-quality client services. Hermary himself originally pioneered the designing and building of switches and controls for whole-home audio, followed by the addition of visual technology. Decades later the company continues to thrive, servicing loyal clients and upholding deep connections with leading architects, designers, electricians, and builders in the area.

“We’re thrilled to welcome Hermary’s as a Daisy flagship location,” says Daisy’s Co-Founder and CEO Hagan Kappler, who recently won the Gold Stevie Award for Most Innovative Woman of the Year in the Franchising category. “The Hermary’s team brings design expertise, innovation, and a commitment to quality, not to mention their incredible showroom in San Francisco’s design district. We’re honored to partner with a firm with such an impressive legacy, and to pursue new growth opportunities together.”

The Hermary’s showroom, in the design district of San Francisco, adds a unique dimension to the Daisy network with its high-end retail footprint. Daisy’s showrooms, located in Costa Mesa, CA, Pompano Beach, FL, Los Gatos, CA, and now San Francisco, CA, enable its clients, including interior designers, builders, architects, and homeowners, to experience technology in real-life settings, including striking visual, audio, and lighting experiences that sometimes need to be seen (and heard) to be believed. Hermary’s expansive space located in San Francisco’s downtown design district features leading technology brands including Control 4, Savant, Lutron, Hunter Douglas and more, and highlights the latest in luxury technology available to homeowners in the Bay Area.

“After decades of building strong relationships with our clients as well as with the design and builder communities, our partnership with Daisy provides an exciting path forward,” says Hermary. “Joining Daisy allows us to extend our reach while maintaining the values that have guided us for 60 years. This collaboration reinforces our commitment to delivering top-tier connected home experiences that enhance the comfort, security, and sophistication of luxury residences. We look forward to combining our expertise with Daisy’s unique support systems to create even more innovative, customized solutions.”

As Hermary’s integrates with Daisy, Clarence Hermary will step down from his responsibilities at Hermary’s to join Daisy’s team as a senior advisor and Paul Foley, a long-time Hermary’s leader, will become General Manager.

With the addition of Hermary’s, Daisy has now completed eight acquisitions in less than 10 months. Daisy has also added seven franchise locations during that time. The Daisy team supports its branches through its 10-point operating system, including call center, technician support, product support, finance support, talent recruiting and training support, recurring service support, and sales, marketing and branding. Daisy also applies its expertise in acquisitions, with team members hailing from M&A authorities such as Goldman Sachs, ServiceMaster, Terminix, and Berkshire Hathaway, providing an additional layer of growth support for its franchisees looking to consolidate in their markets.

To learn more about becoming part of Daisy’s team visit daisyco.com. To learn more about converting your existing custom integration company to a Daisy franchise, visit https://daisyco.com/for-integrators/, or to start a new business, visit https://daisyco.com/franchising/.

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About Daisy

Daisy is a national home and small business technology installation and services company. Daisy partners with builders, architects, designers and homeowners to create, install and service optimal audio visual, lighting, shades and security designs to enhance their client’s experiences in their homes and offices. Daisy also provides ongoing support to steward clients through their lifetime technology journeys. For more information visit daisyco.com.

Daisy Media Contact

For interviews or more information please contact Katye McGregor Bennett of KMB Communications by phoning (406) 446-1283 or emailing [email protected].

All brands, products, product names, trademarks, and registrations mentioned are the property of their respective owners, all rights reserved

Where Are The Best Holiday Lights In South San Francisco?

Do you have the best Christmas decorations in town? Send us photos and a description for Patch's 2024 holiday tour of lights.Bea Karnes, Patch StaffSOUTH SAN FRANCISCO, CA — Can the holiday lights on your home be seen from space? Does it look like the Las Vegas strip?If you've spent days or weeks painstakingly hanging strands of lights on your house, pal...

Do you have the best Christmas decorations in town? Send us photos and a description for Patch's 2024 holiday tour of lights.

Bea Karnes, Patch Staff

SOUTH SAN FRANCISCO, CA — Can the holiday lights on your home be seen from space? Does it look like the Las Vegas strip?

If you've spent days or weeks painstakingly hanging strands of lights on your house, palm trees and shrubs, or hauling multiple figurines out to your lawn — Patch wants to hear from you.

Soon, we're compiling a Patch California tour o' lights, where readers can explore the best holiday light displays in the San Mateo County area.

We aim to have the list up as soon as possible — so email photos and a description of your winter wonderland to Kat Schuster at [email protected].

For many of us, taking in our neighbors’ outdoor holiday lighting displays and other decorative touches is as much a part of the season as exchanging gifts and singing Christmas carols.

Find out what's happening in South San Franciscowith free, real-time updates from Patch.

There’s a good reason twinkling holiday lights and colorful displays make us feel good, according to mental health experts.

“It does create that neurological shift that can produce happiness,” Psychologist Deborah Serani, a senior professor at New York’s Adelphi University, told NBC’s “Today” show. “I think anything that takes us out of our normal habituation, the normal day in, day out ... signals our senses, and then our senses measure if it’s pleasing or not.”

Decorating for the holidays “will spike dopamine, a feel-good hormone,” she said. “For a lot of us, Christmas is a magical time, it’s a time of innocence. It’s a time of joy.”

That’s why Patch and T-Mobile are partnering to find the lighted homes around town to visit.

A few details:

If you’re including a video, please upload it to YouTube and send us the link so we can embed it (make sure it's marked “public”). We also request that the homeowner submit their own yard or a close relative.

We’ll keep updating the countywide list throughout December.

Once you've provided the information — and submitted a photo or two or a video (after you uploaded it to YouTube) — you will be entered and included in our roundup.

Pro-tip: If you haven't photographed your light display before, a good time to take photos is at dusk.

IMPORTANT: By submitting a photo, you're giving Patch permission to publish it for this feature and future stories. Photos should be original and taken by the person submitting the photo.

So, be sure to check back for updates and sign up for your local Patch.com newsletters as well!

Please copy and paste the following information into an email, along with photos or videos, and follow these guidelines:

We’re looking forward to hearing from you. Remember, email Kat Schuster ([email protected]) to submit photos of your holiday lights.

Why Thursday's Tsunami Warning was issued and what it means for future earthquakes

Magnitude 7.0 earthquake rocks Northern CaliforniaSan Diego State University Geologist Pat Abbott joins FOX Weather to talk about the temporary tsunami threat to Northern California and coastal Oregon. Abbott said the Magnitude 7.0 earthquake was a shallow quake at the beginning of the threshold to produce a tsunami and it was important to get the warning out as soon as possible.Confusion ensued after a Tsunami Warning was issued Thursday minutes after ...

Magnitude 7.0 earthquake rocks Northern California

San Diego State University Geologist Pat Abbott joins FOX Weather to talk about the temporary tsunami threat to Northern California and coastal Oregon. Abbott said the Magnitude 7.0 earthquake was a shallow quake at the beginning of the threshold to produce a tsunami and it was important to get the warning out as soon as possible.

Confusion ensued after a Tsunami Warning was issued Thursday minutes after an earthquake was detected off the Northern California coast and canceled soon after.

The Tsunami Warning, which means a tsunami with flooding and dangerous currents is imminent, was issued for the area from just south of Florence, Oregon, down to Davenport, California, when the 7.0 magnitude quake struck less than 40 miles off the coast of Northern California.

One of the metropolitan areas included in the alert was San Francisco, where evacuation orders were issued and residents were advised to flee to higher ground.

(Photo by Tayfun Coskun/Anadolu via Getty Images / Getty Images)

After 70 minutes and no signs of a tsunami, the Tsunami Warning was canceled, leaving many in the warning zone frustrated.

To explain the reasoning behind the Tsunami Warning, the National Weather Service posted a thread on X, formerly Twitter, to help the public understand their process for the warning.

WHAT IS A TSUNAMI AND WHAT CAUSES THEM?

They provided a timeline of events, from when a preliminary assessment detected an earthquake at 10:44 a.m. PT to when the NWS National Tsunami Warning Center issued the Tsunami Warning five minutes later at 10:49 a.m.

(FOX Weather)

The NWS noted that the quick issuance of the Tsunami Warning was due to the fact that tsunami waves can travel as quickly as 500 mph in the deep ocean. Additionally, the NWS said, an earthquake with a magnitude of 7.0 is capable of producing a damaging local tsunami.

"The downside of this speed requirement is that the NTWC does not have the luxury of waiting to actually observe a tsunami wave before the first warning is needed," the NWS said. "They can only confirm that with deep ocean buoys and coastal observations."

These critical factors prompted the NTWC to issue the Tsunami Warning to provide people ample time to evacuate, should a tsunami be racing its way to shore.

In the meantime, the NTWC can continue to analyze data about the earthquake and any tsunami waves it may have produced.

When no damaging tsunami threat became evident, the NTWC canceled the Tsunami Warning at 11:54 a.m.

(David Paul Morris/Bloomberg / Getty Images)

The NWS acknowledged how the issuance and quick cancelation of the warning may have frustrated or angered some people, particularly those who evacuated. However, they stressed the importance of the warning given the deadly nature of tsunamis caused by earthquakes.

"If you evacuated, you did the right thing," they said. "Tsunamis are rare, but can be extremely deadly. For perspective, roughly 230,000 people lost their lives in the 2004 Indian Ocean Tsunami, the deadliest natural disaster of the 21st century."

HOW TO WATCH FOX WEATHER

"We understand the confusion and disruption this warning caused," they added. "Hopefully this thread helped clear up the warning process and rationale. The National Weather Service strives to reduce false alarms while protecting life and property."

(National Tsunami Warning Center / FOX Weather)

The NTWC noted that they did measure a 9-cm (3.54-inch) peak at Arena Cove, California, which lies north of San Francisco, at 11:46 a.m. PT. Later analysis showed the quake happened on a type of fault that rarely produces large tsunamis. However, there are nearby offshore faults that have historically produced devastating quakes and tsunamis.

FAULT THAT TRIGGERED 7.0 EARTHQUAKE OFF CALIFORNIA NOT KNOWN TO PRODUCE SIZABLE TSUNAMIS

Thus, they cautioned residents of the potential dangers after an earthquake.

"It's important to know the risks. A tsunami can happen any time and there's a chance that a near shore tsunami beats the first warning," they said. "If you're on the coast and feel an earthquake, get to higher ground immediately. Don't wait for a warning."

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