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File a Trademark for $399 + $250 Government Filing Fee

Trademark Attorney Working With Clients in San Jose, CA

If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.

This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.

So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in San Jose, CA.

At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.

Sausser Summers, PC: Simplifying the U.S. Trademark Process

Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.

Using a trademark attorney for filing in San Jose, CA, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.

At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.

In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:

1. You provide your trademark info to our team via an online form.

2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.

3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.

The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Online Trademark Attorney San Jose, CA
The bottom line?

At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.

Do I Really Need a Trademark Attorney for Protecting My Business in San Jose, CA?

It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.

The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.

Additional Benefits of Using a Trademark Attorney

Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:

Check to see if your proposed trademark is registered by another entity.

Conduct research to see if another business is using the trademark for which you're applying.

Provide advice and guidance on the strength of your trademark.

Draft and submit your trademark applications and application revisions.

Advice and guidance regarding trademark maintenance and protection.

Monitor the market for unauthorized use of your trademark.

Trademark enforcement to protect you against infringement.

 Online Trademark Lawyer San Jose, CA

Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.

What About Online Filing Services?

Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in San Jose, CA.

 Trademark Attorney San Jose, CA

Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.

In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.

For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.

Understanding Trademarks Over Time

Trademarks in the U.S. can last indefinitely, but did you know that clients in San Jose, CA can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.

The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.

 Trademark Law Firm San Jose, CA

Steps to Renew Your Trademark

Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.

During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.

After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.

It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.

By hiring trademark attorneys helping clients in San Jose, CA, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.

Losing Your Trademark Rights Through Abandonment

In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.

Losing Your Trademark Rights Through Inappropriate Licensing

In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.

How to Avoid Having to Refile Your Trademark

If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.

To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.

It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.

Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.

 Trademark Lawyer San Jose, CA
 Trademark Firm San Jose, CA

What Makes an Online Trademark Attorney Great?

At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.

It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.

When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.

Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.

In summary:

  • Be sure you're using a licensed trademark attorney helping clients in San Jose, CA.
  • It's best to work with a trademark lawyer who has years of experience filing trademarks.
  • Ensure that your trademark lawyer is willing to provide ongoing notifications relating to your trademark application process.
 Trademark Registration Lawyer San Jose, CA

Trademark Attorneys Working Hard for You

Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.

With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.

If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.

Latest News in San Jose, CA

These California cities are among America's healthiest, according to new study

With the New Year on the horizon, people throughout the country are resolving to improve their health in 2025.While much of health is based on your personal choices and discipline, where you live, and the resources available can also impact you.With this in mind, the financial information and advice site SmartAsset ranked 100 of the largest U.S. cities based on 10 health factors, including self-reported physical and mental well-being, obesity, smoking, drinking, air pollution, sleep quality, and household income. Data in the st...

With the New Year on the horizon, people throughout the country are resolving to improve their health in 2025.

While much of health is based on your personal choices and discipline, where you live, and the resources available can also impact you.

With this in mind, the financial information and advice site SmartAsset ranked 100 of the largest U.S. cities based on 10 health factors, including self-reported physical and mental well-being, obesity, smoking, drinking, air pollution, sleep quality, and household income. Data in the study came from County Health Rankings & Roadmaps and the U.S. Census Bureau.

Several California metro areas made SmartAsset's top 20 Healthiest Cities in America for 2025, including the top-rated metro area in the nation.

Here's what to know:

San Jose is the healthiest city in the US

San Jose, the third largest city in California, consistently rates among the nation's fittest communities and best places to live. In the study, San Jose ranked first in four out of 10 health metrics, including self-reported physically healthy days (27.52 out of 30), mentally healthy days (26.00 out of 30), smoking (7.4% of adults), and obesity rates (18.5% of adults). The city ranked within the top 20% for all metrics except for air pollution, which ranked 60th.

Related:Consider San Jose if you plan to move. It was named one of the best places to live

Meanwhile, fewer San Jose residents, 14.9%, report binge or heavy drinking in contrast to 18% of the U.S. population. The city has slightly fewer drug overdose deaths per 100,000 people than the national average.

According to SmartAsset, the median household income in San Jose is $136,229, and 33% of households earn $200,000 or more per year.

Where do other California metros rank America's healthiest cities?

San Francisco ranked seventh out of 100 in SmartAsset's study. San Franciscans reported an average of 2.84 physically unhealthy days per 30 days and 4.82 mentally unhealthy days per 30 days.

Oakland ranked eight out of 100 in SmartAsset's study. San Franciscans reported an average of 2.99 physically unhealthy days per 30 days and 5.07 mentally unhealthy days per 30 days.

Anaheim ranked 10th out of 100 in SmartAsset's study. San Franciscans reported an average of 3.09 physically unhealthy days per 30 days and 4.47 mentally unhealthy days per 30 days.

New Orleans is the unhealthiest city

Taking the title from Detroit, New Orleans’ ranking was influenced by the worst rate of drug overdose deaths at 72.45 per 1,000 residents, as well as the worst rate of poor mental health days (6.5 per 30). It also ranked particularly low for average amount of sleep (97th), diabetes prevalence (97th), and excessive drinking (95th).

What are the healthiest cities in the US?

Here are the top 10 healthiest cities in America, according to SmartAsset's rankings:

Click here to view SmartAsset's full rankings and methodology.

Downtown San Jose’s Capital Club is closing

Get San José Spotlight headlines delivered to your inbox.The legendary Capital Club is saying adieu to Silicon Valley.The exclusive club that drew the who’s who of San Jose to network, party and plan the city’s future will close its doors on New Year’s Eve. The 34-year-old club announced the closure on Tuesday in a letter to its members, explaining the decision “reflects the current circumstances that have affected our operations in the post-COVID-era.”The letter also said the club&rs...

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The legendary Capital Club is saying adieu to Silicon Valley.

The exclusive club that drew the who’s who of San Jose to network, party and plan the city’s future will close its doors on New Year’s Eve. The 34-year-old club announced the closure on Tuesday in a letter to its members, explaining the decision “reflects the current circumstances that have affected our operations in the post-COVID-era.”

The letter also said the club’s last day concludes its lease with The Jay Paul Company, which owns the building in downtown San Jose and did not immediately respond to a request for comment.

The club was founded in 1990 and offers rooftop views of downtown San Jose, paired with platters of tender prime New York steak and martinis. It will be replaced by software company The Trade Desk, which will rent the roughly 17,000 square feet the club occupies on the 17th floor at 50 W. San Fernando St., according to the Mercury News.

@sanjosespotlight

The legendary Capital Club is saying adieu to Silicon Valley. The exclusive club that drew the who’s who of San Jose to network, party and plan the city’s future will close its doors on New Year’s Eve. San José Spotlight spoke to staff and members about why the club was so special. Read the full story at SanJoseSpotlight.com. #sanjose #siliconvalley #capitalclub

♬ original sound – San José Spotlight

Nicole Lecheler, Capital Club director of membership and member experience, said the club’s management is grateful for the community’s support over the years.

“It has been an honor to be a part of so many memorable experiences, and we are grateful for the relationships we’ve built along the way,” she told San José Spotlight. “We remain proud of what we’ve accomplished together, and we wish everyone the best in their future endeavors.”

Larry Stone, a longtime member and Santa Clara County tax assessor, joined the club about six months after it first opened its doors. He pays about $260 a month in membership fees and said one of his favorite memories was when he dined there with former President Bill Clinton, who was in town for former San Jose Mayor and U.S. Secretary of Transportation Norm Mineta’s celebration of life.

But Stone said the club has gone downhill in recent years, with membership declining and constant changes in management. He said one of the club’s premier spots, The Founder’s Room, has been closed for months. The club has also been accused of unfair wages.

“My wife and I had been there where there was only another couple there,” Stone told San José Spotlight. “You go to those particular clubs, you know, because of the camaraderie.”

Some club members said they feel left in the dark about the decision.

Former San Jose Mayor Ron Gonzales, who joined the club in 2003 and sits on its board, said management didn’t communicate the impending closure at the recent board meetings he attended. He said he’s shocked by the decision and wishes the club’s parent company — Texas-based Invited Clubs — had reached out to individual members who could have helped out. He said membership was increasing after losing about half the club’s members during the height of the pandemic.

Invited Clubs did not immediately respond to a request for comment.

Gonzales said his favorite dish from the menu has been the lobster roll. He’s most worried about the employees who will lose their jobs, but added there’s a business opportunity for someone to offer a place for club members to gather again after the closure.

“The Capital Club is more than a membership organization. It’s a family there,” he told San José Spotlight. “We watch people mature through their careers and lives and become very close friends.”

The Capital Club has been a space where renowned business leaders rub shoulders. After the closure, there won’t be a similar location in downtown San Jose to strike deals while looking out the city skyline.

Leah Toeniskoetter, CEO of the San Jose Chamber of Commerce, said the closure is a shame. She held her first chamber event there three weeks into her tenure and said there’s nothing like it.

“The Capital Club has been a center of networking, of business activity, of just lunch and relationships for so long,” she told San José Spotlight. “We’re really disheartened. It’s a beautiful space.”

The club will host a New Year’s Eve dinner beginning at 6 p.m. followed by a masquerade ball from 9 p.m. to 1 a.m.

Story updated Dec. 4 at 4:44 p.m. Original story published Dec. 4 at 10:11 a.m.

Contact Annalise Freimarck at [email protected] or follow @annalise_ellen on X, formerly known as Twitter.

Special Ed student ‘earns' diploma despite reading issues, then denied services

For most students, a high school diploma signifies a step into their future. For Ibrahim Barrie, who is hard of hearing and diagnosed with a special learning disability, his recent diploma from Leigh High School in San Jose stopped his future in its tracks, he and his family say.Ibrahim’s hearing condition and special learning disability are documented in his individualized education plan, or IEP, with the school. ...

For most students, a high school diploma signifies a step into their future. For Ibrahim Barrie, who is hard of hearing and diagnosed with a special learning disability, his recent diploma from Leigh High School in San Jose stopped his future in its tracks, he and his family say.

Ibrahim’s hearing condition and special learning disability are documented in his individualized education plan, or IEP, with the school. An IEP is a legal document a school follows so a student with certain disabilities can receive personalized education.

Two days before his graduation in June 2024, his mother, Isatu Barrie, says she received a phone call from Santa Clara County Office of Education’s (SCCOE) special education principal.

“She’s like, ‘I have bad news…I’ve been trying to fight it. I spoke with the [county] lawyers,’” Isatu said. “‘Ibrahim is not getting any certificate of completion. He’s getting a diploma.’”

A high school certificate or certificate of completion is something a student receives when he or she finishes high school but does not meet all the requirements to graduate. Ibrahim and his mother were expecting that certificate because they say it would have enabled him to receive services through the county to attend post-secondary adult school. The program would provide additional life skills and vocational training. Ibrahim’s dream is to work with automobiles, he says.

However, according to SCCOE’s letter to the family, the diploma meant Ibrahim was now “no longer eligible for special education services through the District of SCCOE.”

California 29 mins ago

San Jose 1 hour ago

“I was scared because if I don’t go to the adult school program, what am I going to do for my future,” Ibrahim signed in an interview with the NBC Bay Area Investigative Unit.

College isn’t an option he says. Even though school officials wrote that he earned a high school diploma, there’s a problem.

Ibrahim says he struggles with basic reading.

“The system failed him…How can an 18-year-old read at a second-grade level?” he mother said.

And how can a high school student who only reads at a second-grade level have a high school transcript filled with A’s and B’s?

One of Ibrahim’s former Leigh High School teachers agreed to speak with the Investigative Unit. She asked to remain anonymous to avoid retaliation.

“We failed him,” she said. “Having worked with him, I know that. I know that he’s reading at a 2nd, 3rd grade level.”

According to the Santa Clara County Office of Education’s letter to Ibrahim and his mother, school officials decided to issue him a diploma based on his IEP documents, assessment reports and other factors.

With his mother’s permission, NBC Bay Area shared several of those same documents with two separate special education advocates who do not know Ibrahim. They say they found red flags.

“[Ibrahim] was indicated to have passed Algebra 1, but when looking at the assessment results, it looks like he was only testing around a fourth-grade level at most for math,” said Taylor Kohn with Aspire Advocacy. “I would be curious to know how a young man who's only testing at a fourth grade level passed Algebra 1.”

Advocates Taylor Kohn and Alicia Tucker say school administrators seem to be looking mainly at Ibrahim’s transcript, and not at Ibrahim.

“When you see a transcript, you see the name of a class and a letter grade. You do not see anything additional like modifications happening which are noted in the IEP,” Kohn said.

With an IEP, Kohn and Tucker say, classes are adjusted. Ibrahim’s performance baseline was different from his peers. For instance, if earning an A grade in English typically means being able to read a novel, for Ibrahim, it doesn’t mean the same thing. A teacher is directed by Ibrahim’s IEP to pass him if he meets his own individualized baseline.

His goal may be just to write two sentences towards a topic. And if he masters those goals, he makes an A in his class,” said Tucker.

The problem is, those A’s and B’s Ibrahim earned for his modified lesson plans ended up on his transcript. The fact that the classes were modified didn’t always, according to the Investigative Unit’s review of Ibrahim’s documents.

Tucker says most of his teachers probably were not aware the grades they gave him would results in denied services after graduation. She says she’s seeing this problem with special education students nationwide.

“Because of the lack of funding and the teacher shortage,” Tucker said.They're just forgotten. They're overlooked.”

Ibrahim says he’s sharing his story for those students.

I will like them to be supported, teach them, help them no matter what so they don't struggle in the real life because if they do, they will be...homeless,” he said.

Being homeless. Tearfully, Ibrahim said that is his biggest fear.

NBC Bay Area reached out to Leigh High School and SCCOE school leaders. They declined interviews. SCCOE provided a statement saying federal law “restricts [its] ability to disclose specific details about any student’s educational experiences or conversations related to their education.”

The county office has offered Ibrahim four years of adult school, transportation and sign language services. He and his mother would have to sign a contract agreeing that he earned the diploma and is no longer entitled to any further special education, including an IEP, while at adult school. Ibrahim and his mother have not signed the contract because they do not agree with the conditions.

For six months now, Ibrahim has been at home regressing, his mother says, receiving no vocational school or training to be a mechanic.

A former South Bay student says he was given a high school diploma that he didn't earn. He says it’s now causing him to be denied the services he needs. Raj Mathai speaks with Candice Nguyen on this.

Candice Nguyen is the investigative reporter on this story. If you have a questions or another investigative tip, email her at [email protected].

Tsunami Warnings in California and Oregon Lifted after Offshore 7.0 Earthquake

A massive earthquake ruptured off California’s coast on this morning, briefly triggering a tsunami warning for the coast of Northern California and southern Oregon.The earthquake, a magnitude-7.0 temblor, rumbled at around 10:44am, about 42 miles west of Ferndale, California, ...

A massive earthquake ruptured off California’s coast on this morning, briefly triggering a tsunami warning for the coast of Northern California and southern Oregon.

The earthquake, a magnitude-7.0 temblor, rumbled at around 10:44am, about 42 miles west of Ferndale, California, according to the United States Geological Survey.

The quake damaged homes and utilities in Humboldt County, and was felt in San Francisco, Pacifica and in communities along the San Mateo and Santa Cruz County coast.

After the warning, the San Francisco Zoo was closed and some schools along the coast and the east bay were evacuated.

The tsunami warning was issued for the coast between from Davenport to the border between Douglas and Lane counties in Oregon. The Tsunami Warning Center canceled the warning at about 11:55am.

Humboldt County, the community on land closest to the epicenter, reported no injuries or fatalities so far, but county officials reported broken water mains, broken windows and houses off their foundation

About 10,000 people were without power in Humboldt County, according to NBC News.

The Lost Coast Outpost, a local news site, reported a “mass exodus from low-lying areas in Eureka and Arcata.”

“Traffic was really thick on the highway and through Eureka’s side streets,” the news site reported. “It was a good drill for The Big One. This was not The Big One.”

Earthquakes can trigger tsunamis when they displace the seafloor, causing waves that can rush toward shore. A tsunami warning indicates that significant inundation and coastal flooding is expected, based on preliminary information about the quake’s position.

Harold Tobin, the director of the Pacific Northwest Seismic Network, told media that the 7.0-magnitude temblor was a strike-slip earthquake. Strike-slip earthquakes take place when two plates slide past one another.

The quake ruptured in the Mendocino fault zone, at the intersection of three tectonic plates – the Pacific, North American and Juan de Fuca plates.

“This is the exact point where the Cascadia Subduction Zone ends to the south and the San Andreas Fault begins,” Tobin said in a statement to NBC News. “It’s the most seismically active place in California, overall, over the past decades. It’s not a surprise to get an earthquake of this magnitude.”

Tobin said this was the highest-magnitude earthquake produced in the area since the 1990s.

Tobin said the earthquake did not take place on the Cascadia Subduction Zone and that it was not likely to increase the risk of an earthquake there.

The Cascadia Subduction Zone is one of the biggest hazards in the U.S. The fault runs offshore along U.S. West Coast from Northern California to northern Vancouver Island. It's capable of producing magnitude-9.0 earthquakes and tsunami waves about 100 feet tall.

Live updates: Northern California tsunami warning after earthquake hits

Over 30 aftershocks follow 7.0 magnitude temblor on the North Coast 2:05 p.m.A series of powerful aftershocks rattled California’s North Coast on Thursday following a massive 7.0 offshore earthquake. The aftershocks...

Over 30 aftershocks follow 7.0 magnitude temblor on the North Coast

2:05 p.m.

A series of powerful aftershocks rattled California’s North Coast on Thursday following a massive 7.0 offshore earthquake. The aftershocks, ranging in magnitude from 2.5 to 4.7, struck over a span of about two hours, keeping locals on edge.

A review of data from the United States Geological Survey indicates the strongest aftershock, a 4.7 magnitude tremor, hit at 10:46 a.m. This was one of many aftershocks that hit throughout the day, with the majority clustered within 10-40 miles of Petrolia.

Notably, the majority of the aftershocks occurred within the first hour of the main earthquake, with at least 10 of them recorded between 10:44 and 11:44 a.m. The tremors were felt across a wide area, including nearby Ferndale.

'Minimal' damage reported near the epicenter of Thursday's quake

12:55 p.m.

SFGATE reached out to emergency services from Ferndale and Rio Dell, the two North Coast towns closest to the epicenter of Thursday’s 6.6 magnitude earthquake, to assess the impact.

Lt. Clint Michel of the Ferndale Volunteer Fire Department reported the damage in Ferndale is “very minimal.” By 12:30 p.m., firefighters had found no structural damage to the town’s buildings, though some homes experienced items being tossed about during the quake. Michel added that fire personnel encountered a lot of “scared people” in the immediate aftermath.

Rio Dell Fire Department Assistant Chief Ryan Heussler gave a similar update, saying, “We’ve got units out, and I’m pleased to report that damage is minimal. It was a rapid assessment, and everything looks pretty good. We’re happy to report that.” He noted that a few stores were closed, “because there might be a mess inside.”

Operations at Alcatraz briefly suspended

12:30 p.m.

Operations at San Francisco's Alcatraz Island were briefly suspended Thursday after the National Weather Service issued a tsunami warning for much of Northern California.

The warning, which was sent to phones and appeared on web browsers, came after a preliminary magnitude 7.0 earthquake hit some 60 miles off Ferndale in Humboldt County. The warning was canceled roughly an hour later after the weather service said the tsunami threat had passed.

According to Cornelius Geary, a spokesperson for Alcatraz City Cruises, the roughly 200 guests on the island when the alert hit were told to shelter in place until the threat had passed. As of Thursday afternoon, operations had resumed and guests were able to take a ferry back to Pier 33.

According to the United States Geological Survey, the earthquake struck at a depth of roughly 10 kilometers at 10:44 a.m. No damage or injuries were immediately reported, the USGS said.

‘Nothing to see’: SF officials urged people to leave Ocean Beach

12:15 p.m.

Emergency officials in San Francisco used trucks and loudspeakers to warn residents to leave San Francisco’s beaches Thursday following a tsunami warning. At Ocean Beach, emergency personnel drove on both the Great Highway and the beach telling residents to head to higher ground. Justin Schorr, a rescue captain for the San Francisco Fire Department, said that anywhere within one mile of the coastline was considered at risk for a tsunami.

The National Weather Service later issued an update at approximately noon that “THERE IS NO LONGER A TSUNAMI THREAT FROM THIS EARTHQUAKE.”

Residents had congregated at the beach throughout the tsunami warning despite officials urging them to leave. Schorr said prior to the warning being lifted that people should head to higher ground by following “the predetermined evacuation routes that are posted in communities.”

“Please stay away from the coastline, there is nothing to see at the beach,” Schorr told SFGATE.

Magnitude 7.0 earthquake hits off California coast

10:57 a.m.

A preliminary magnitude 7.0 earthquake hit some 60 miles off Ferndale in Humboldt County late Thursday morning, according to the United States Geological Survey. In the aftermath of the shaking, the National Weather Service issued a tsunami warning, urging Californians to "get away from coastal waters."

"Tsunami warnings mean that a tsunami with significant inundation is expected or occurring," the California Office of Emergency Services said "Warnings indicate that widespread dangerous coastal flooding accompanied by powerful currents are possible and may continue for several hours after the initial wave arrival."

Tsunami Warning 1 for areas of OR & N. CA: See https://t.co/npoUHxX900 for alert areas. M7.3 045mi SW Eureka, California 1044PST Dec 5 pic.twitter.com/NFCbU5EaKa

— NWS Tsunami Alerts (@NWS_NTWC) December 5, 2024

The warning extends from Davenport, Calif., about 10 miles northwest of Santa Cruz, to the Douglas-Lane county line in Oregon, about 10 miles southwest of Florence.

The first waves are expected to arrive at 12:10 p.m. for San Francisco Bay Area, Karleisa Rogacheski, a meteorologist for the weather service told SFGATE. In areas farther north, such as Fort Bragg, the waves could come sooner, she said. Rogacheski said the weather service is still assessing the wave heights and severity, but advised people to stay away from the water. She said the warning is different from an advisory, because a warning indicates that "impacts are expected to occur."

"Stay away from the waters. Don't go out looking for the tsunami," she said. "We don't want people to get caught off in stuff offshore."

The San Francisco Department of Emergency Management advised those near the coast to move to higher ground or inland areas until officials say it's safe to return. "A series of powerful waves and strong currents may impact coasts near you. You are in danger," the agency said in a social media post.

TSUNAMI WARNING IN EFFECTWe are still waiting for magnitudes of water rise.We will update you as we learn more#CAwx https://t.co/TC6X4cNbtU

— NWS Bay Area ???? (@NWSBayArea) December 5, 2024

Once the waves hit the area, Rogacheski said the weather service will have more updates.

The earthquake struck at a depth of about 10 kilometers at approximately 10:44 a.m. A series of aftershocks have also rattled far Northern California after the initial 7.0 magnitude quake. No damage or injuries were immediately reported, the USGS said. BART temporarily stopped all trains from using the Transbay Tube but resumed regular service shortly before noon.

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