If you're an entrepreneur, you know that protecting your intellectual property should be high on your list when it comes to safeguarding your company. However, as a successful business owner, you also know the steps and costs of filing a trademark in the U.S. can be expensive and arduous.
This conundrum can be even more overwhelming for new business owners who want to do everything possible to minimize the price of securing trademarks. They try to handle complicated tasks like trademark registration on their own, which can be a big mistake - especially when juggling the day-to-day tasks of running a business. You may be thinking, "But what about those set-it-and-forget-it services you can find online? All you have to do is plug in your info, and you're done." Using pre-made templates for trademark filing can be tempting, but doing so can leave you with inadequate protection and hurt you in the long run.
So, what is the easiest, most cost-effective route to consider that also minimizes legal risk? The truth is, before you spend money on an online filing service, it's best to consult with a trademark attorney working with clients in Tampa, FL.
At Sausser Summers, PC, our experienced trademark attorneys can help you understand the trademark process step by step. We can even help with U.S. trademark filing, U.S. trademark responses, and U.S. trademark renewals at a price you can actually afford. That way, you can make an informed decision regarding your business without having to break the bank.
Hiring an attorney can be a daunting task, but at Sausser Summers, PC, our goal is to make the process as simple and seamless as possible for you. That's why we offer a straightforward checkout service. First, you choose your flat fee trademark service and fill out a short questionnaire. Then, we will contact you within 24 hours to discuss the details of our service. From there, one of our experienced trademark attorneys will get to work on your behalf.
Using a trademark attorney for filing in Tampa, FL, can significantly increase your chances of a successful registration. The U.S. government recommends hiring a trademark attorney to help with your application, and our team of trademark lawyers is dedicated to meeting your needs. In fact, we help ensure your application is filed correctly the first time so you can get on with your life and avoid legal risks.
At Sausser Summers, PC, we work closely with our clients to understand their needs and provide them with sound professional advice. We never offer incomplete services, such as simply filing for registration, because that would leave you open to legal risks. You can rely on us to handle your intellectual property matters, and our flat fee services can help protect your business in a simple, straightforward, and affordable way. It's really that simple.
In terms of filing a U.S. trademark, we provide an easy three-step process to protect your intellectual property:
1. You provide your trademark info to our team via an online form.
2. Our team performs a comprehensive trademark search. This search ensures that no other marks will prevent you from registering your trademark in the U.S. Once performed, we'll send you a legal opinion letter that details our findings.
3. Sausser Summers, PC, files your U.S. trademark application. We are then listed as your Attorney of Record on file. From there, we'll provide ongoing updates regarding the status of your trademark as it works through the registration process.
The bottom line? At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
At Sausser Summers, PC, we give both new and seasoned business owners an easy, efficient, cost-effective way to protect the one asset that sets them apart from others: their name.
It's not necessary to be a lawyer in order to apply for a trademark. Anyone can submit a trademark application to the U.S. Patent and Trademark Office (USPTO). However, registering a trademark involves more than just filling out a form. It's essential to conduct thorough research, accurately identify and clearly explain your trademark to ensure it receives adequate protection. And even after securing a trademark, you've got to monitor it consistently to make sure it's free from infringement.
The big takeaway here is that it's always a good idea to work with a trademark attorney to protect the intellectual property that you've worked so hard to establish. According to the Wall Street Journal, applicants are approximately 50% more likely to secure their trademark than people who file applications on their own. If your trademark application is rejected by the USPTO, you will need to revise and refile it, incurring additional filing fees. To avoid delays and extra costs, it is best to have a trademark lawyer help you get it right the first time.
Great trademark attorneys (like those you'll find at Sausser Summers, PC) will help with every step of filing and enforcing your trademark. Some additional benefits include the following:
Check to see if your proposed trademark is registered by another entity.
Conduct research to see if another business is using the trademark for which you're applying.
Provide advice and guidance on the strength of your trademark.
Draft and submit your trademark applications and application revisions.
Advice and guidance regarding trademark maintenance and protection.
Monitor the market for unauthorized use of your trademark.
Trademark enforcement to protect you against infringement.
Curious whether our trademark attorney services are right for you and your business? Contact Sausser Summer, PC, today. Let's talk about what you need, and how we can help.
Online services, can provide you with basic assistance in filing your trademark. However, they will never be a legitimate substitute for an experienced trademark attorney helping clients in Tampa, FL.
Although online filing services offer a step-by-step process, they take a one-size-fits-all approach to preparing legal documents. Even their advanced service only provides basic attorney assistance in completing your paperwork and helping with minor roadblocks. Online filing services' disclaimer highlights the many limitations of its services, including the fact that communications are not protected by attorney-client privilege. In addition, online filing services cannot provide advice, explanations, opinions, recommendations, or any kind of legal guidance on possible legal rights, remedies, defenses, options, selection of forms or strategies.
In other words, online filing services can offer you the necessary forms and point you in the right direction, but they cannot customize their services to your specific needs or help you with serious complications that may arise.
For the most comprehensive trademark service and protection, it's always wise to work with highly rated trademark lawyers, like you'll find at Sausser Summers, PC.
Trademarks in the U.S. can last indefinitely, but did you know that clients in Tampa, FL can file a trademark online, only to lose protection in some circumstances? Trademarks differ from patents and copyrights in that they do not have an expiration date. However, to prevent the cancellation of a trademark, you must maintain it. To ensure that your trademark remains protected, you must actively use it in commerce and renew it with the USPTO every ten years.
The Lanham Act tells us that "use in commerce" is the legitimate use of a trademark in the ordinary course of trade. In other words, you cannot register a trademark solely to reserve the rights to it in the future. In most cases, a trademark must be used continuously in connection with the goods or services it is registered for.
Trademarks are registered with the USPTO and generally need to be renewed every ten years. However, there is one crucial exception that you should be aware of. Within the first ten years of owning a trademark, you must file for renewal between the fifth and sixth year from the date of your initial registration.
During this renewal period, you are required to submit a Section 8 declaration, a specimen that shows how the mark is being used, and pay the required fee. You can also apply for Section 15 Incontestability status, which can strengthen your trademark rights. This application, although not mandatory, can make it harder for others to challenge your ownership of the mark.
After the first renewal, which falls between the fifth and sixth year of ownership, the next renewal filing is due between the ninth and tenth year, and then every tenth year thereafter. In the ninth year you will need to file a Section 8 declaration, attesting to your use of the mark or excusable nonuse. You've also got to file a Section 9 renewal application before the end of the tenth year to keep your registration active.
It is worth noting that the USPTO provides a six-month grace period if you fail to renew your mark within the required time frame, but it is best not to rely on it. If you don't file within the grace period time limits, the USPTO will cancel and expire your mark.
By hiring trademark attorneys helping clients in Tampa, FL, you can avoid the pitfalls and mistakes that can arise and cause you to lose your rights to the mark that represents it.
In the event that you stop using your trademark and have no plans to resume using it in commerce, it may be considered abandoned by the USPTO. This could result in the loss of your protective rights to the mark. Typically, a trademark is assumed to be abandoned if it has not been used for three years. However, you may be able to refute this presumption by providing evidence that you intend to use the mark again in the future.
In addition to trademark abandonment, you should also be wary of improper licensing. It's important to remember that once you allow someone else to use your trademark, you must keep an eye on how they use it. You should monitor the products or services that feature your trademark to ensure that they meet consumers' expectations in terms of quality. Failure to do so can lead to a "naked" trademark license and the loss of your protective trademark rights.
If you're wondering how you can avoid refiling your trademark, the answer is simple: file it correctly the first time around. Filing a trademark isn't inherently difficult, but when doing so, it's very important that certain aspects are filled out accurately in your application. If any information is missing or incorrect, the trademark application may be considered "void ab initio" or void from the beginning, requiring you to file again.
To avoid this, make sure that the information you provide in the application is accurate and complete, including the ownership of the trademark. For instance, if a corporation has multiple shareholders, it should not file under the President's personal name. The rightful owner should be the one/entity that ultimately controls the trademark and the associated goods/services.
It is also important to ensure that the goods and/or services description is precise. For example, if you sell electronic products, you should not file for research and development services despite having a research and development department. The goods/services description should reflect the goods/services you offer to customers, not the departments within your business.
Additionally, providing accurate dates of first use when filing for a trademark is crucial. The USPTO requires two dates to be specified - the date of first use anywhere and the date of first use in interstate commerce. Contact our trademark law office today to learn more about having accurate dates on your filing paperwork.
At Sausser Summers, PC, we often get questions about how to distinguish run-of-the-mill consultants and others from great trademark attorneys. After all - when you're looking for an attorney to file or prosecute your business trademark, you should know their qualifications. Here are three ways you can separate the proverbial wheat from the chaff when it comes to trademark attorneys.
It's crucial to seek legal advice from a licensed trademark lawyer rather than relying on advice from non-professionals like trademark consultants. The USPTO even recommends hiring an attorney to help with the trademark process. Although trademark consultants may provide advice on trademark availability or name marketability, they cannot file the trademark for you or offer legal advice. According to the Rules of Practicing in trademark cases, "Individuals who are not attorneys are not recognized to practice before the Office in trademark matters." This rule applies to individuals who assist trademark applicants.
When searching for a trademark attorney, it's important to find someone with a strong background in trademark law. Look for an attorney who specializes in this area and has significant experience handling trademark-related cases. Avoid lawyers who don't have expertise in this field, as they may not be able to provide the guidance and support you need.
Ensure your attorney provides updates throughout the trademark registration process to avoid missing deadlines, including responding to any Office actions within six months. Failure to do so can result in trademark abandonment. The USPTO will only correspond with the listed attorney of record, so make sure your attorney keeps you informed.
In summary:
Building your brand and gaining recognition for it is a significant achievement, and it's important to protect it. However, there are certain pitfalls and mistakes that can arise, causing you to lose your rights to the mark that represents it. By working with knowledgeable trademark attorneys, you can avoid these issues and file your trademark successfully.
With an A+ rating from the Better Business Bureau (BBB), Sausser Summers, PC, offers comprehensive guidance, strategic advice, and reliable representation for a variety of trademark matters. Our attorneys have years of real-world experience and, having registered countless trademarks with the USPTO, provide our clients with individualized representation when they need it most.
If you're looking for skilled, adept, and experienced counsel, look no further than our trademark law firm. Contact us today to schedule your initial consultation and learn how we can help you safeguard your brand.
FLORIDA — The bad news keeps coming for fabrics and crafts retailer Joann, which will close 500 of its 800 stores, according to multiple sources.Joann on Wednesday filed a court motion to start its closures, according to the financial and risk advisory agency Kroll, which is assisting Joann with its claims. This comes after the company filed for bankruptcy for a second time last month.A list of store closures shows that Joann wil...
FLORIDA — The bad news keeps coming for fabrics and crafts retailer Joann, which will close 500 of its 800 stores, according to multiple sources.
Joann on Wednesday filed a court motion to start its closures, according to the financial and risk advisory agency Kroll, which is assisting Joann with its claims. This comes after the company filed for bankruptcy for a second time last month.
A list of store closures shows that Joann will shutter stores in 49 states, with California, Florida, Illinois, Michigan, New York, Pennsylvania, and Washington among those most affected. Hawaii is excluded from the closures.
The 81-year-old Ohio-based retailer has identified the following 36 Florida stores for potential immediate closure:
Joann stores in Jensen Beach, Tallahassee, Brandon, West Melbourne, Panama City, Tavares, Destin, University Park, Pensacola and Winter Haven were not on the list.
A company spokesperson said that “right-sizing our store footprint is a critical part of our efforts to ensure the best path forward.” The spokesperson also told USA Today it was "a very difficult decision to make, given the major impact we know it will have on our Team Members, our customers and all of the communities we serve."
The company will decide which stores to close after "a careful analysis" of how those stores are performing.
RELATED: How Joann Fabric Bankruptcy Will Affect GA Stores
Last March, the retailer filed for Chapter 11 bankruptcy and kept all of its stores open. At that time, the company said it had acquired $132 million in new funding which it planned to use to reduce its debt by approximately $505 million.
Sales at Joann had slumped after a jump during the pandemic, when Americans were isolated in their homes and spent more money on sewing and craft supplies. Due to the subsequent inflation, several people had to cut back on their discretionary spending.
The news comes as other major retailers have announced closures as well, with Kohl's notably among those last month.
Buckley, an endangered green sea turtle found far from the ocean, was released to the Gulf after months of rehabilitation, FL Aquarium said.Tiffany Razzano, Patch StaffTARPON SPRINGS, FL — A rehabilitated lost green sea turtle was returned to Gulf waters Wednesday from Fred Howard Park in Tarpon Springs, the Florida Aquarium said in a news release.The endangered turtle, Buckley, was found stranded more than a ...
Tiffany Razzano, Patch Staff
TARPON SPRINGS, FL — A rehabilitated lost green sea turtle was returned to Gulf waters Wednesday from Fred Howard Park in Tarpon Springs, the Florida Aquarium said in a news release.
The endangered turtle, Buckley, was found stranded more than a mile from the ocean on a dirt road in Dixie County in November.
He spent the last three months at the Florida Aquarium’s Sea Turtle Rehabilitation Center in Apollo Beach. There, staff worked to help the turtle regain weight, stabilize dangerously low blood sugar levels and heal scratches to its bottom shell caused by navigating rough terrain.
“This is why we do what we do — to see a once-struggling sea turtle like Buckley return home, stronger and healthier. It’s heartwarming,” Ashley Riese, sea turtle conservation director, said. “Buckley’s recovery is a testament to the incredible collaboration between rescuers, the Aquarium’s animal care team, veterinarians, and our entire community.”
Named after Buck Creek, near where he was found, Buckley’s story inspired community support from the very beginning. After hearing Buckley’s name, local businessman Ed Buckley, an advocate for marine conservation, wanted to help.
He donated $7,500 to underwrite the turtle’s medical expenses and encouraged others to contribute to support Buckley’s care, which has topped $10,000, the aquarium said.
"When I heard they rescued a turtle with my same name, I knew I had to get involved," Ed Buckley said. “There’s a strong connection between Buckley and me — maybe it’s the name, maybe it’s kindred spirits — but one thing I do know is that protecting sea turtles is important. Their survival depends on all of us stepping up and hope the community will be compelled to help as well.”
A grant from Verizon and collaboration with the Sea Turtle Conservancy allowed the aquarium to attach a satellite tag to Buckley’s shell, allowing the community and biologists to track him now that he’s been returned to the wild.
Each time Buckley surfaces to breathe, the tag will send a signal to a satellite, enabling real-time tracking of feeding habits, migratory patterns and environmental conditions like water temperatures.
The feed to track Buckley’s journey, which will be live within 24 hours to a week following his release, can be found here.
Angie Rey, a country singer from Seminole, was chosen to move forward on "The Voice" Season 25 during the Feb. 3 blind auditions.Tiffany Razzano, Patch Staff|Updated Fri, Feb 14, 2025 at 6:27 pm ETHOLLYWOOD, CA — A Tampa Bay-area singer fulfilled one of her biggest dreams: Competing on NBC’s “The Voice” and ...
Tiffany Razzano, Patch Staff
|Updated Fri, Feb 14, 2025 at 6:27 pm ET
HOLLYWOOD, CA — A Tampa Bay-area singer fulfilled one of her biggest dreams: Competing on NBC’s “The Voice” and getting a coveted “chair turn” by one of the coaches, moving her forward to the battle round, which starts next month.
Angie Rey performed a rendition of “Penthouse” by country artist Kelsea Ballerini, a coach on Season 27 of the hit singing competition, during the episode that aired Feb. 3.
Ballerini turned her chair for Rey — indicating that she wanted to serve as Rey’s coach this season — and even performed a duet of “Penthouse” with her.
“I ran through every single possible scenario in my head,” Rey told Patch. The only possibility I hadn’t drawn up for myself was, hey, Kelsea might sing with you. It never even crossed my mind. It’s funny watching it back, looking at myself, and it looked like I was in shock. It felt like such a dream.”
She added, “Having the chair turn was amazing, but to have (Kelsea) come up and sing to me and to harmonize on her lead, oh my gosh, that was amazing. I think I’m going to take a picture of it and frame it.”
A first-generation Cuban American, Rey grew up in southern California before moving to Seminole, Florida, where her parents still live, in the seventh grade.
She started singing at a young age, but was very shy. To encourage her to explore her talents, her parents convinced her outgoing older brother, Ray, to attend singing lessons with her.
“He agreed to go with me until I wasn’t shy anymore,” she said. “He likes to say if he kept going he’d be a better singer than me.”
Rey grew up listening to a lot of soul and Latin music, and eventually, when she was about 13 years old, had the opportunity to compete on Telemundo's “La Voz Kids,” where she reached the Top 18.
She was about 15 years old when she fell in love with country music, after her best friend brought her to a Lady A concert.
“I remember standing there with lighters, well camera phone lights, in the air. It was the coolest thing and I realized, I love country music,” Rey said. “It was really interesting coming from a Latin family. When you think of a Latin girl singing country music, it’s kind of unheard of. But the country community and the people who listen to country music and the Latin music (scene) all have the same values — family, god, love and having fun.”
She added, “Except Latin music is in Spanish. It’s basically country music but with a little bit of a beat to it.”
Being eliminated from “La Voz Kids” was challenging for Rey.
“After that show, going through the eliminations, I think mentally and emotionally it takes a little bit of a toll on you,” she said. “It’s like, man, am I good enough and all that stuff?”
But her mother pushed her to keep going and didn’t “let (her) sit in that sadness,” according to Rey.
Not only did she start writing her own songs, but she would hit all the Pinellas County beach bars handing out business cars telling people “they should pay me to sing at their restaurants,” she said.
She booked a few gigs at spaces like Crabby Bill’s and Aqua Prime, sometimes making “100 bucks” in an evening if she was lucky, Rey said. “I was like, man, I’m a big baller.”
She waitressed for a while, as well, and when she grew tired of that and missed music, her mother again pushed her to go up and down the beach to connect with venues.
Eventually, she got a call from a woman who booked acts for The Stockyard, a country music club in Holiday. The opening act for John Michael Montgomery canceled and they needed a band to perform in two days.
Rey, lying, told them she had a band in place and was ready to take the stage. In reality, she cobbled together a band filled with other teens she had met at a summer music camp.
“I called them and said I need a guitar, drums, I need bass,” she said. “It was a killer show … and I got a little taste of what it was like to play with a band.”
After graduating from Seminole High School in 2017, she headed to college in Nashville, thinking she could chase her dreams while studying voice and commercial music business. But she burned out quickly and though she gave the University of Tampa a try when she returned home, she realized college wasn’t for her.
Rey threw all of her efforts into performing and writing music full time with trips back and forth to Nashville.
“It’s such a who-you-know business, and I was trying to maintain relationships,” she said.
About two years ago, she moved to Nashville full-time, where she performs regularly at local venues and works with various songwriters and studios when she can.
She started speaking to producers at “The Voice” in December 2023 and when she took the stage for the blind audition earlier this month, it was “full circle” for her, bringing her back to her time on “La Voz Kids.”
It was a nervewracking experience stepping on that stage, Rey said. “I thought this is what I do. I’m good. I do this all the time. This is just another day at work and I remember walking out on stage and I was freaking out.”
Singing Ballerini’s song right in front of her made Rey feel like she was “going to have a heart attack.”
Ultimately, she got what she hoped for — Ballerini as her coach.
The Battle Rounds will likely start sometime in March. During this phase of the show, Rey will be paired up against another singer on Ballerini’s team and one will be chosen to move on in the competition.
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Tampa ranks high on a list of "Cities with the Biggest Inflation Problems," with one of the higher increases in month-over-month inflation.Tiffany Razzano, Patch StaffTAMPA BAY, FL — The Tampa-St. Petersburg-Clearwater region is one of the top metro areas in the U.S. hardest hit by inflation, coming in at No. 10 on a list of “Cities with the Biggest Inflation Problems,” ...
Tiffany Razzano, Patch Staff
TAMPA BAY, FL — The Tampa-St. Petersburg-Clearwater region is one of the top metro areas in the U.S. hardest hit by inflation, coming in at No. 10 on a list of “Cities with the Biggest Inflation Problems,” according to a new report from Wallethub.
The list was created looking at data from the Consumer Price Index.
The Tampa Bay area saw a 2.3 percent CPI increase in January compared to January 2024, and a 1.2 percent increase in the last two months, according to the report.
The Chicago-Naperville-Elgin metro area topped the list at No. 1 with a 4.3 percent CPI change year over year, according to the report.
“The U.S. inflation rate hit a 40-year high after the pandemic but has since cooled significantly due to factors like the Federal Reserve rate hikes,” the report said. “The year-over-year inflation rate sits at 3 (percent) as of January 2025, which is still above the target rate of 2 (percent). Various factors, such as the war in Ukraine and labor shortages, drive this higher than average inflation. Despite the country not meeting its target yet, the Federal Reserve will keep interest rates at the level set in December 2024.”
It’s not all doom and gloom in the Tampa Bay-area, though.
Though long-term inflation keeps the region on the list of “Cities with the Biggest Inflation Problems,” Tampa is also among U.S. cities with the lowest year-over-year inflation rate.
The city ties at No. 19 on that list with Dallas, Texas, and Anchorage, Alaska.
In order to determine how inflation is impacting people in different cities, WalletHub compared 23 MSAs (Metropolitan Statistical Areas) across two key metrics involving the Consumer Price Index, which measures inflation. The metrics are listed below, along with their corresponding weights.
We then determined each MSA’s weighted average across the metrics and used the resulting scores to rank-order our sample.
For each MSA in the sample, we used the latest data available from the Bureau of Labor Statistics.
For some MSAs, there is a one-month lag on the data available.
Sources: Data used to create this ranking were obtained from the U.S. Bureau of Labor Statistics.
Tampa Bay Sun FC's push for the playoffs kicks back off when the spring schedule starts on Feb. 8 but the Bay area’s first professional women’s soccer team is going to get one hell of a matchup a month later.Today in Tampa, the team announced plans to host a spring match against Gotham FC, the 2023 champions from the National Women’s Soccer League (NWSL).The friendly marks the first matchup between teams from the 12-year-old NWSL and ...
Tampa Bay Sun FC's push for the playoffs kicks back off when the spring schedule starts on Feb. 8 but the Bay area’s first professional women’s soccer team is going to get one hell of a matchup a month later.
Today in Tampa, the team announced plans to host a spring match against Gotham FC, the 2023 champions from the National Women’s Soccer League (NWSL).
The friendly marks the first matchup between teams from the 12-year-old NWSL and the USL Super League, which launched its inaugural season last summer.
Related
The match is a huge get not just for Blake High School’s Riverfront Stadium, but for local fans of the game who may very well get to see Gotham FC stars—including 2019 USWNT World Cup winners Rose Lavelle, Tierna Davidson, and Emily Sonnett—play in downtown Tampa.
The Sun, for its part, includes three of the USL Super League’s top goal scorers, Carlee Giammona, Cecilie Fløe Nielsen, and Natasha Flint.
Tampa Bay Sun FC, which is starts the spring campaign just one point out of the playoffs, made the announcement today, with Christina Unkel, the team’s President and General Manager, saying, “This game represents a significant milestone for both leagues and serves as a testament to the growing strength and visibility of women’s professional soccer in the United States.”
Unkel was flanked by Gotham FC midfielder and Florida State University alum Jaelin Howell (who has five caps for the USWNT) and Sun FC midfielder Jade Moore who’s made 50 caps for England’s national team.
Season ticket holders will get first dibs at tickets to see Tampa Bay Sun FC v Gotham FC at Blake High School's Riverfront Stadium in Tampa on Sunday, March 2.
Event Details
It’s been a busy winter for the Sun, too, which said goodbye to a lot of players after the fall season—but also unveiled its new mascot last month.
A press release says, “Solé (pronounced “so-LAY”) is a stylized lizard with bright colors that represent the vibrant Tampa Bay area and the vibrant light of the Sun—the star that inspired her name. Her cheerful, smiling face is bright yellow with electric blue accents and fiery flames to resemble the strength of the community and the female athlete.”
Solé served as the Grand Marshall of the Gasparilla Children’s Parade after her unveiling, and this weekend—when the Sun takes on Fort Lauderdale United FC for a match rescheduled due to the hurricanes—is the first time the mascot will be in front of fans at the stadium.
“You can expect Solé to show the same passion for engaging with the community and sharing the love of ‘the beautiful game’ as our team has shown since its very beginning,” Unkel added.
UPDATED 02/02/25 10:50 a.m. Updated with information on the team's new mascot. 01/31/25 5:50 p.m. The Sun's spring campaign kicks off Feb. 8, not in late March.
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